Google is rumored to use an algorithm, unofficially called the “Sandbox Algorithm” by SEO enthusiasts, that doesn’t allow most new domains to rank as highly as old ones, no matter the amount of optimization. Although the effect of this algorithm is still unproven, it is worth worrying about, just to be on the safe side. Most optimizers agree that the effect of this technique will last anywhere from 3 to 11 months, so it might make sense to set up a small temporary site a few months before getting the actual content online.

Don’t forget that every HTML element can be stylized by CSS. The H1 tag is given big importance by search engine spiders, but you might not like its default look. Just apply some stylization, and it can even be masked as normal inline text.

Choose your web hosting company carefully. Some of the things that may influence your SE ranking include:

1. Avoid free hosting, since search engines don’t regard it too well.
2. Make sure the IP address of your future server is static, meaning that it doesn’t change over time, since some engines don’t like it due to numerous technical problems it causes.
3. Don’t host with companies that host banned websites, such as spammers or pornography. Search engines might penalize, or ban you for being associated with such sites.
4. If you are seriously considering getting good search engine rankings, you need to have a private static IP. Your hosting company should provide you with this number, and you should be able to contact your site through it.