March 20, 2008

Top 10 SEO Tips for 2008

Filed under: uncategorized, seo tips, insider seo tips, articles — admin @ 7:30 pm

What are the Top 10 SEO Tips for 2008? You decide!

Here’s one of my favorites…

Optimize your 404 pages. This is the “Page not found” page on your Website. If you use a WYSIWYG editor like FrontPage, creating a link to a custom 404 page is as simple as clicking a button. If you do all of your development by hand, then creating a custom 404 link is probably very easy. Either way, go ahead and create a custom page. Keep in mind, if your customer reaches bad page on your site it is an instant free opportunity to get a customer you would have missed.

Here are some great tips to make your page SEO friendly AND user friendly.

Use your main keyword in your title, add a “pipe” (usually above the Enter key) and then use your secondary keyword. Here’s as example for an SEO site “SEO | Search Engine Optimization”

Add some keyword rich content using one to two keywords for the page. If you have less than 250 words on the page, just use one keyword and use it no more than three times total. Bold the first use and italicize the second or third use. Regarding content, remember this is an “inactive” page so simply tell the visitor what your site is about and wet their appetite with a good description. Something like this works well… “Thank you for visiting SEO Experts. We’re sorry you seem to have landed on an inactive page but rest assured, if you are looking for the world’s best search engine optimization tips, you are at the right place…” This will go on for a couple paragraphs or as long as you’d like.

Make the look and feel of this page match your main site as much as possible. This might be applying the same template, palette or using the same CSS base.

Link to the site map page if available, and make the link easy to find. You want your visitor off the invalid page and into your main content as quickly as possible.

Add your site’s standard navigation system (bar, column, etc.) and add a note to the page that says something to the effect of “You have come across a page that is no longer active. We apologize for any inconvenience and invite you to Click Here to visit our site map or click any link to the left.” Try to apply this with the above tip regarding page content.

March 9, 2008

Domain Name Owners Be Warned! - Someone Else May be Pocketing Your Profits

Filed under: uncategorized, articles — admin @ 11:44 pm

If you have a domain name parked by your registration service, there’s a good chance they’re making money from it. Imagine that - profits you will never see, and from your own domain name! It’s no wonder they’re so good about sending renewal reminders. Forget the eight dollar registration fee. They want the hundred plus dollars your domain name makes them each and every month!

It was happening to me until a few weeks ago. Now I get an average of $3.50 per day, per domain name - completely on auto-pilot. It’s not a fortune to be sure, but that’s over $100 per month that I get for doing about fifteen minutes work - just one time.

If you want in on the action but don’t have any parked domains, think about buying a $2 domain on Yahoo.

The process is really simple. You can use the services of several companies. I’ll use Google because I’m showing you exactly how I did it. But feel free to use any service you like.

First, sign up for a free Adsense account at http://www.google.com/adsense - if you don’t already have one. But DON’T get your ad code yet. I have some tips that can triple your response rates - and income. By the way, ‘Yahoo Publisher’, another income generating ad resource, is in Beta but also looks good so far - http://publisher.yahoo.com/.

Now, if you want killer free information about your visitors and some really nice metrics information, get your free Google Analytics account at http://www.google.com/analytics/. If you’d rather not use Google, give http://www.statcounter.com/ a try. It’s also free.

Now for the frosting on the cake; hosting. You can go a couple different ways with this. One is to use a revenue share like CashParking, the one offered by http://www.Godaddy.com. In short, you pay a monthly fee, and they share a percentage of the income generated from the ads on your web page. I love Godaddy, but I had to pass on this one. Without content on the pages or automated search engine optimization freebies I think the odds of getting visitors seem pretty slim. Besides that, the idea of paying a monthly fee, just to get back part of my own profits is not really for me.

After some digging, I went with http://www.WhyParkWeb.com. It works out to be a lot less expensive for me, gives me loads of control and builds a full website for me in just a few minutes. Best of all, I got ranked on Google in just three days – using one of their free automated tools.

That’s it for the main article. If you go with a service like http://www.WhyParkWeb.com however, you might want to stick around for a few more minutes. Since they give you so much control (without anything complicated on your part) I can give you a few insider tips to triple your income. Really!

If you’d like to check out an actual site I have setup, feel free to visit http://www.mysearchengineplacement.com/ (but please don’t click any ads unless you really want to see the product.)

Okay, let’s do this by the numbers…

#1 How to find the best keywords

It’s easier than ever to find the best keywords. Let’s start with Overture’s Web-based tool. It’s amazing. Give it a try at http://inventory.overture.com. Just type in a word or phrase that has to do with your domain name and get the actual searches done within a given month.

(Please Note: This link was accurate at the time of this writing but has been known to change.)

There’s also a free piece of software that’s getting great reviews. It’s called Good Keywords version 2. It’s a freeware product available for instant download from http://www.GoodKeywords.com.

#2 How to write a killer Website title that search engine like Google love.

Let’s do a real project, shall we? Let’s say we have a domain name to do with custom cakes. If we enter the word ‘cake’ into the Overture search, we’ll get a ton of results. Let’s just look at the first few:

wedding cake - 307,975 (searches performed for this keyword/phrase in just one month) cake - 225,183 (same deal..) birthday cake - 185,054 baby shower cake - 45,287

Take your most important specific and general keyword phrases and put them together, specific first; general second. Let’s use "wedding cake" and "cake". Now separate the keywords or phrases by a pipe (that vertical key over the Enter/Return key). We now have "wedding cake | cake". Now go back and grab one or two more relevant keywords like "birthday cake" and "baby shower cake" and combine them like this "wedding cake | cakes for birthdays, baby showers and more".

Now you’ve covered all your bases and build a fantastic keyword rich title that won’t look like keyword spamming. More importantly it’s one that people will actually read. You have singular and plural versions of "cake(s)", which will also help - a lot.

#3 How to write a META description that will really get you noticed.

This is important. Not only can this tip alone get you ahead of most competitors, but it’s also what readers see of your site before they decide to visit. You need to write something for people, but that search engines will like. Don’t worry. It’s a lot easier than it sounds.

Take all of your keywords and line them up in order of importance. Since "wedding cake" gets more searches than any other, let’s start there and use the same logic for the rest. Now we have, in order, "wedding cake", "cake", "birthday cake", and "baby shower cake." Be sure to improve your keyword prominence (relevance based on position) by using your best keyword within the first few words of the description, like this: "Wedding cakes made easy! Get great articles, recipes and decorating tips to make cakes for your special occasion. From triple-layer double chocolate birthday cakes to baby shower cup cake buffets; we have tips to make your special occasion delicious."

As you can see, we used all of our keywords without overloading the text and broke it up a little by adding some detail. It works great! Just try to keep the description at or under 250 characters (including spaces).

#4 How to add great content

Why Park (http://www.WhyParkWeb.com) does 99.9% of the work for you. All you have to do is enter your keywords into the article finder provided by the "Research Your Keywords" link (located beside the keywords box.)

Without using any imagination at all, I found 121 articles in a few seconds…

cake - 98 (articles) wedding cake - 11 birthday cake - 9 baby shower cake - 3

Total Articles: 121

Add "wedding" and get another 788! That’s 909 articles in 10 seconds. You get the idea - more general related keywords can take you over the top and give you a huge, content-rich search engine friendly site, in seconds!

#5 How to get the best-pulling Adsense ad style and color combination

My click-through rate (CTR) tripled when I switched to this format.

Select ad size 336 x 280. If that’s too big, try 300 x 250. And try to make your ad border and ad background colors the same as your Website’s background color. It helps it blend in and take away some of the "advertisement" feel. It’s also usually best to go with the standard blue hyperlink color for the actual links.

But with all that said, don’t be afraid to experiment. This might be the cheapest controlled research you ever come across, so enjoy it. I change my ad colors (but not size) every so often to see what works best – but the above method has worked best to date.

#6 How to get submitted to major search engines fast and free

I use this place all the time. They are great. They submit your site to 40 search engines instantly, for free - http://www.submitexpress.com/.

There’s another great little trick that will help get your site noticed by Google FAST, Google Sitemaps - http://www.google.com/webmasters/tools. You won’t need this when setting up your site but you can add it right after (from the Edit option) - and its well worth the five minutes it will take. It’s free search engine submission directly into Google’s pipeline.

Now you’re ready!

You can do this with no problem. Take back control of your domain names and pocket your own profits. Good luck!


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