Google is rumored to use an algorithm, unofficially called the “Sandbox Algorithm” by SEO enthusiasts, that doesn’t allow most new domains to rank as highly as old ones, no matter the amount of optimization. Although the effect of this algorithm is still unproven, it is worth worrying about, just to be on the safe side. Most optimizers agree that the effect of this technique will last anywhere from 3 to 11 months, so it might make sense to set up a small temporary site a few months before getting the actual content online.
October 3, 2005
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I keep hearing about the sandbox, but the info varies. I would say that the posting here is probably the most accurate, based on what I’m seeing and hearing. However, some SEO pros are thinking that it’s more about the domain’s registration date.
But then again, I’m sure Google probably has an easy way see how long a site has been live as well. That’s why I’m sticking with the advice in this post. Just a thought…
Comment by Mike — October 3, 2005 @ 10:23 pm
I’m no conspiracy theorist but I have to agree that the “sandbox” is a very real thing. I’ve been tracking a ton of sites lately and noticed that those that were in the top ten previously – but were registered less than five months ago – were dropping like flies.
By the way, if you have not already visited one, check out a “who is” site like www.allwhois.com or www.betterwhois.com. Here you can find out exactly when a site was registered, when the domain expires, the administrative contacts, tons of contact information and even the servers the domain resides on. Good stuff.
Comment by SEOguy — October 3, 2005 @ 10:30 pm