There are many factors that can threaten your brand reputation. This being said, managing and protecting it should be on the list of your top priorities.
To achieve this, here are 7 tips that will help you maintain brand reputation:
1. Monitor using Google Alerts
– In monitoring brand mentions, Google Alerts is a valuable tool. It will help inform you whenever there are discussion or review on your brand allowing you to react in time.
2. Have a crisis response plan
– Having a good crisis response plan can help greatly whenever situations like negative publicity arise. Keep in mind that if you find yourself in a crisis situation, it’s important to quickly admit your role in the situation, tell the truth and tell it all. So always have a good communcation plan.
3. Mainstream media gives great exposure.
– News outlests carry so much trust and authority and tend to rank high in search results so be sure to have a PR strategy that goes along building and protecting your brand.
4. Own page 1
– Owning page one means having all positive mentions of your brand on the first page of search results. To achieve this, create a “network” of pages filled with positive information about your brand, a concept that works equally well for individuals and corporations. And remember: it’s never too late to regain control of your reputation.
5. Create business and social networking profiles.
– Set your goal to having social media profiles ranked on page 1 for branded searches which will serve as your line of defence against defamatory attacks.
6. Attention to details
– Use different profile description or bio on different websites.
7. Leveraging Small Business Administration
– For American companies, the Small Business Administration offers business owners a chance to publish a business profile at sba.gov.
