Source: https://topnetseo.com/3-steps-to-build-an-engaging-website-infographic/
Building a website that is engaging to customers is very similar to when you are using emotional designs. Taking note of the most important factors to an engaging website design, a website must be attention grabbing – to both the eye and the mind.
Here are 3 steps in instilling the urge for your customers to take the initiative:
Step 1: Appeal to the eye
- Make your typography smart.
- Use wireframe. Wireframing is your best way of finding out the possible final design usability and the best possible design flow for the page.
- Using the right colors when highlighting the most important part of the site is crucial.
Step 2: Appeal to the mind
- Use great copy and understand your target audience
- Setup in-page surveys
Step 3: Evoke some sense of urgency in your customer
- Stimulate some sense of glamour and exotic-ness in your website to get your visitors interested in what you are offering.
- Make sure that the site is eye catching or stunning