Source: http://contentmarketinginstitute.com/2015/08/headlines-tips-tools/
The headline is just one line but it plays such as powerful role in content marketing. That’s why writing this little item can be deceptively complex.
Headline writing tips
Tips:
- Try many variations and solicit opinions from other experts.
- Use a title evaluation scorecard (such as the Content Marketing Title Evaluation Scorecard from Roger Parker).
- Implement A/B testing.
Tools:
- Hemingway Editor App: Analyses your copy.
- AtomicWriter Lite: Rates headline readability and language.
- The Readability Test Tool: Tests readability of your copy.
- CoSchedule’s Headline Analyzer – Analyzes social share ability, increased traffic, and SEO value.
- Emotional Marketing Value Headline Analyzer – Analyses the emotional impact of your headlines.
- HubSpot’s Blog Topic Generator – Provides headline ideas.
- Cliché Finder – Uncover clichés in your writing.
- King Sumo’s Headlines – Evaluates headline performance according to website traffic.
- Optimizely – Automates your testing processes.
