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4 Effective But Often Overlooked Local Positioning Strategies

By SEOPartner

Source: http://searchengineland.com/4-effective-local-positioning-strategies-youre-overlooking-249157

The leading concept behind inbound marketing is to be able to get in front of your customers every time they want to interact with your brand – whenever, wherever and however they decide. This is why we as SEOs know that having the right content in the right place, at the right time is vital to elevate search positioning and increase a local business’s conversions.

Local positioning strategy

Local positioning strategy

The idea that content is key is not new when it comes to increasing local search visibility, however, strategies in determining exactly what kind of content your audience is seeking is constantly being discovered. To help you obtain insight into what your audiences are searching on and interested in, here are four often-overlooked strategies that can help:

  1. Competitor research
  • Undertaking competitor analysis can help your understand and pinpoint where your local competitors are having strong presence, thus allowing you to compete with them on local industry-related sites that you may have missed. This also allows you to utilize SEO techniques that haven’t been deployed or are not being used correctly by your competitor.
  1. Content personalization
  • Content personalization is one of the main techniques that engages audiences. Executing proper marketing based on geographical location is a huge plus. This can help you keep your visitors on the site longer hence minimizing bounce rate.
  1. Identifying and pursuing low-hanging fruit
  • Investigating and identifying opportunities within the local digital landscape and executing on those opportunities can help you drive excellent results over time in local listing positioning even though your local business is not currently ranking well in search.
  1. Native advertising
  • Utilizing native advertising can help you understand what content the audience will most likely to respond in a positive manner. This can help your figure out what content converts users in a “native/most organic” setting where we pay for placements to determine engagement on specific content and copy.

You will need to figure out what type of content and language converts users within a specific area and utilize the higher-converting copy in ways that can increase search engine visibility.

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How To Get High Ranking In Local Search Results

By SEOPartner

Source: http://tech.co/5-tips-dominating-local-search-results-2015-12

For a business to succeed in global search rankings, gaining the initial recognition at the local level first is important. It is always best if you start making efforts to be recognised locally so it will be easier for your business to establish online presence in a global search. Check out five smart ideas to get high ranking in local search results here.

High-ranking Local Search Results

1. Identify your target market. This is the first step to get recognized in search engines locally. Based on solid marketing research and surveys, identify your target market so you can tailor your content.

2. Take advantage of local citations. This is one very effective way to get your business name in the list. You can use BrightLocal, Yext.com or Moz Local as your tool to build your citations.

3. Get listed in Google+. Make sure you get your business verified with Google+ so it will show up in Google maps correctly. It is also a huge advantage if you fill out your business profile completely.

4. Get good reviews. People are easily convinced with reviews made for a specific product or business. Encourage your readers and customers to make reviews about your business and offer them special perks in return.

5. Start your social media advertising and marketing early. People are so mush into social media. So, make sure that you start your social media efforts early on. Take note to use visual and interactive posts to entice more people.

Strategic SEO Help here

Answers To 6 Dumb SEO Questions

By SEOPartner

Source: http://www.semrush.com/blog/6-dumb-seo-questions-smart-seos-can-answer/

6 of the most common SEO questions have been answered.

Answering SEO questions

Answering SEO questions

Q: Why is a website not getting indexed by Google?
A: Possible reasons include messed up robot.txt file, complicated site structure, and failure to submit a sitemap to Google.

Q: Does moving to HTTPS increase rankings?
A: On its own, it can’t but it can improve user experience especially for e-commerce sites (to protect private information).

Q: What must a national brand do to compete in local search?
A: Define your market and adjust your keywords accordingly. Use ccTLDs, schema markup for local, and local directories.

Q: How to relaunch a site without submitting a sitemap?
A: Keep the same structure and setup a proper redirection strategy. 404 or 410 old pages that won’t be redirected to the new pages. And make sure to tell users about the changes you’re doing.

Q: What link building methods should an e-commerce site use?
A: Create an FAQ page for your products. Add a blog and update it with tutorials and guide, and reviews from customers.

Q: Do you still recommend PBNs?
A: PBNs are not a good idea because it will get you Google slapped. It can give you immediate results but it will harm your site in the long run.

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