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Four Tactics That Help Add Authenticity To Your Content Marketing

By SEOPartner

Source: http://www.clickz.com/clickz/news/2431709/4-ways-brands-can-tell-an-authentic-story

You need to be able to build emotional connections with customers, and you do this by putting up stories that are authentic. But how exactly can you come up with stories that can actually relate back to your audience? Here are some ways brands can tell an authentic story:

1. Begin with a clear purpose
– You need to show and not only tell. Demonstrate what you offer to your customers with detail so you will be able to convince readers. Start with a clear purpose and build a story around it so your audience will be able to imagine and care about your story.

2. Encourage consumers to get involved
– Use the social footprint of consumers to market your products/services. Get your customers involved in the promotion by asking them to submit photos on social, or share whatever it is they are passionate about.

3. Unleash the power of influencer marketing
– Make sure your voice is not only yours for you to be able to connect with consumers more directly, organically and at scale. Among the best ways to do this is influencer marketing. Try to team up with influencers to put out content to the people who care.

4. Be honest
– To be more transparent to your audience, admit to them your weakness and mistakes. Consumers, most of the time, have more loyalty to a brand when it is honest about its problems. It gives a brand a ‘human touch’.

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Top Tips To Help You Stick To Your Content Production Calendar

By SEOPartner

Source: http://www.entrepreneur.com/article/250811

Creating and adhering to a content production calendar will allow you to regularly publish content on your blog. In turn, this allows your audience to come back and visit your blog for more. Listed here are some tips to help it easier to stick to your production calendar.

Use what you have
Creating content from scratch can be overwhelming and difficult. One trick that will allow you to churn out content is to repurpose the previous content you have into other types of content.

Consider outsourcing
If you are running your own business, you may have other important tasks apart from content production. One trick that will help lighten your load is to hire specialists like writers, editors and video producers.

You get what you pay for
Outsourcing may mean you have to pay premium price for a specialist’s talents. But remember the old adage: you get what you pay for.

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Type Of Links Video Interviews Attract

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2426312/5-ways-video-interviews-attract-authority-links

Encourage more linking and sharing for your site by looking at these strategies for creating content to attract quality links from video interviews with industry authorities:

1. Links from the experts themselves
– It is highly probable that the experts who are the focus of the interviews are reasonably efficient at promoting themselves and that they regularly survey and monitor every site they have published on on the web.

2. Links from the interviewee’s ‘Tribe’
– Each and every expert has his or her own large following, and these followers write about and link to content that concerns the “Hero” of their “Tribe”. This could also mean that they are just basically interested in any content published about their “Leader”, and will most often and likely rush to be the first to share the most recent news about their “Leader”.

3. Links from journalists writing about an entrepreneur
– Journalists, because of the deadline pressure, will search to find news that were published previously as they desperately want to include quotes that are given by the person of interest. They refer to the interviews found online for quotes.

4. Links from resource sites
– You begin to appear as a valuable resource when you get some popular interviews underneath your portfolio. At this point, you are now able to attract those who compile lists of industry resources. The secret to this is to publish interviews consistently without the help from a top notch expert all the time.

5. Links from many different niche sites
– There are actually links that come from surprising niches that are not really part of your market focus. If your interview attracts links from an unusual source, this implies that you can further exploit this particular niche in your link-building efforts.

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Make Creating Content Easier With 10 Time-Saving Tools

By SEOPartner

Source: http://tech.co/10-time-saving-tools-make-awesome-content-creation-easier-2015-03

From the point where you come up with an idea to create content, to the final point where you publish your content, it becomes very involving. However, the whole process can be made easier through a set of time-saving tools:

Time-saving tools for content creation

Time-saving tools for content creation

Tools for improving the way you write your content
1. Write or Die – helps to get you focused on what you’re doing especially if you’re someone who easily gets distracted by updates on social media.
2. Title Generator – provides the user the ability to generate titles from the keywords he/she provides it with.
3. Essaymama – an online writing service designed to provide assistance in your writing needs whether you’re a young or an experienced blogger/writer.
4. Copyscape – provides assistance in checking the originality of your content.

Tools for creating your visual content
5. Canva – helps the user to easily create beautiful graphics without the need to have a designer’s skills.
6. IconFinder – a fully dedicated website for helping content creators to find exclusive icons to use.
7. WeVideo – among the leading online video creation platforms that provides assistance to users with regards to video editing, collaboration and video sharing.
8. Emaze – software that gives users the capability to utilize some of the templates designed by professionals for their content.

Tools for organizing and planning your activities online
9. Buffer – a tool that improves your efficiency in sharing the pages you’re reading on different social media channels.
10. Coschedule – a content marketing editorial calendar designed to help users schedule blog posts with their fellow team members and send the same posts on social networks.

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Make Your Customers Care About Your Content

By SEOPartner

Source: http://www.entrepreneur.com/article/245483

With the majority of brands out there that are finding it difficult to create content that will get their customers to want to read it and also share to other people, there are actually a few main reasons why your customers don’t care about the content you put up on your website:

Make your customers notice your content

Make your customers notice your content

You are NOT familiar with your audience
– Define clearly who your target audience is
– Find out what kind of problems your customers are having and use your content to offer them solutions
– You have to know how to effectively communicate with your audience

You are promoting yourself TOO MUCH
– Determine the fine line between being overly promotional or being proud of your brand and endlessly boasting about it
– Keep a certain level of objectivity by making use of quotes and studies from other brands, or by leveraging unbiased content from real users
– Keep your promotional messages subtle and back them up with useful and valuable content

You DO NOT create powerful headlines and call to action
– Make use of ‘power words’ that will encourage your viewers to engage with your headlines
– Try using list posts with odd numbers as these are shared twice as often and are read more often by viewers than other types of content
– Make sure you put enough words on your headline to draw the attention of your viewers and relay to them your message without being loquacious

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