SEND ME REGULAR NEWS UPDATES

Three Super Strategies That Are Still Relevant In SEO Today

By SEOPartner

Source: https://www.searchenginejournal.com/3-super-simple-seo-strategies-you-probably-forgot-about/147279/

SEO has continually evolved through the years and it has become extremely popular. With all the many SEO basic tips and campaigns found on the net, many people tend to forget which ones are the most important and still work. The fundamentals of SEO may have been neglected because of so many new strategies surfacing but do not underestimate its power when it comes to providing stellar results. The risks of any SEO strategy depends on how to play the cards. However, when you go back to these three super strategies, your practices will always work and continue to work for a long time.

seo tips

Always go back to the basics

1. Create the best user experience you can offer.

When defined in simple terms, user experience merely refers to a person’s emotions and attitudes about using a particular product, system or service. In today’s SEO world, the term “user experience” encompasses all aspects of the end user’s interaction with the company, its services, and its products. You cannot achieve good SEO results if you can’t provide good user experience to your audience. Every aspect of SEO, no matter how technical, somehow gets back to producing a great user experience.

2. Title tag.
For starters, let it be known that title tags are the second most important on-page factor for SEO, after content. How is title tag important or relevent to users? As important as it is in SEO, title tags are helpful for users because they are easily noticeable in search engines. Users see this when they are searching for a certain keyword or keywords in search engines. How engaging your title tag to your user is a true measure of how you can get organic traffic to your site. Never rely on auto-generated title tags provided in certain website platforms. Analyze it, tweak it, and optimize it.

3. Create more content.
There can never be too much of a content in the world wide web. Some sites produce a lot of content but still do not achieve a good amount of traffic and authority. This probably is due to lack of “uniqueness” and quality in these content. More content is better as long as it is rock-solid, kickass content. Your audience wants content. They will consume content. They will select the best content available.

Get expert SEO services here

SEO – How To Get Started And Help Your Business Survive

By SEOPartner

Source: http://www.searchengineguide.com/jayson-demers/5-ways-seo-can-save-small-businesses-and.php

Search engine optimization is capable of helping businesses especially small and start-ups survive. Its advantages can remedy some of the most common problems your business may face. From brand recognition to site traffic, marketing enhancement to budget reduction, SEO is a highly affordable strategy for many businesses.

SEO---How-To-Get-Started-And-Help-Your-Business-Survive

SEO fundamentals

To get started, keep in mind the following fundamentals:

Optimize your on-page SEO.

  • Does your site function on all browsers and devices?
  • Do you have a clear navigation?
  • Check your URLs.
  • Add unique and descriptive titles and Meta descriptions to your pages.
  • Fatten your pages with valuable content.

Post content regularly.

  • Create a blog and update this regularly.
  • Post relevant content to signal search engines what your site is all about.
  • Gain SEO benefits through content marketing strategy.
  • Grow your indexed pages.
  • More crawled pages means greater chances to show up on search results page.

Build quality links.

  • Get inbound links – through guest posts or external blogs.
  • More authoritative sites, the better
  • Make sure your links are significant and helpful to your audience.

Increase site authority through social media.

  • Create social media accounts and engage.
  • More shares, more visibility.

Encourage more reviews.

  • Grow your positive reviews.
  • Thank your reviewers.
  • Make up for the negative feedbacks.

SEO is a cost-efficient and valuable strategy but it requires significant time and effort. Dedicate that effort and invest your time in learning everything about SEO and your business will survive.

Get expert SEO services here

A List Of Things To Do After Publishing A New Post

By SEOPartner

Source: http://www.searchenginepeople.com/blog/16015-after-the-post.html

A lot of bloggers today still think that clicking the “Publish” button is the final step of the whole post production. Of course, this is not true. After your article is published, you should do everything in your power and use the available resources to make sure that your post can reach and attract a large audience and generate conversions.

things to do after publishing a post

To-do list for bloggers

Below is a helpful checklist of things you can do after your post goes live:

1. Share your post on different social media sites. All those social buttons around your blog posts are there for a reason. After publishing a new article, click all these buttons to share the post immediately with your subscribers. New readers are more likely to hit social buttons if they see non-zero counters. Take advantage of this fact and be the first to start some social activity on your new post.

2. Do some PR work. Promote every blog post in the same way you promote your products or services. Here’s a tip: come up with a list of relevant articles, include this in a friendly email, and send this to your followers, subscribers, loyal and potential customers.

3. Showcase the post on your homepage and newsletter. Always include your new posts in your email newsletter and feature them on the blog homepage. By doing so, you get additional traffic to the post from your loyal readers who regularly check your website and newsletters.

4. Get easy, relevant links. Medium, Tumblr, Blogspot, and Myspace are some good sites that allow users to self-publish content. You can write a short article based on your new post and publish it on these sites with a link to the source. You can also create a short video or make an audio podcast and upload it to various audio and video sharing sites.

5. Connect with an influencer. Look for some experts or influencers in your niche and ask them what they think of your new post. When you follow this step, you get to receive genuine tips on how to improve your post and some experts may find your post worth linking and mention it in their content.

6. Check the post’s Analytics. After a week of publishing your article, go to your site’s Analytics and look into the post’s key metrics such as bounce rate, time on page, traffic sources, and scroll depth.

7. Check the post’s positions on SERP. After two weeks, check out the post’s organic traffic. You can use Google Analytics and Webmaster Tools to do this. These tools will easily show you what keywords in the post show up in search results. You can then compare this information with SEMRush link analysis which ranks all keywords of the page by search volume. If the keywords that come out are those which you aimed at and you’re satisfied with the position and volume, you can skip the next item.

8. Revise the post’s keywords. If the post doesn’t have any organic traffic, or the keywords aren’t popular, consider revising them. To get things done correctly, look at your competitors and find out why their articles are shown on the first page, how many links they have, what their typical content length is, etc. Take the time to understand what your post is lacking in comparison to theirs. Also, find keywords relevant to the post that could bring you more traffic.

9. Experiment. Do split-testing of different headlines, featured images, post length, visual elements, call-to-actions, etc. Changing any of these things can help bring more traffic to your post.

10. Update your post. Finally, once you published your post, don’t simply forget about it after several months. If it touches upon some time-sensitive topic, make frequent revisions to the content. Readers coming from search engines rarely pay attention to post date. If they find a factual mistake, they will return to search results for more actual information. And this could affect your post rankings.

Reliable Search Engine Optimization help here

Steps To Develop A Useful Content Marketing Strategy

By SEOPartner

Source: http://www.forbes.com/sites/briansutter/2015/12/04/how-to-create-an-easy-content-marketing-strategy-youll-actually-use/

Your content marketing strategy should not only look good on paper; it should also be relevant, useful and sustainable for your business.

To come up with a useful strategy, you need to understand that there is no such thing as instant results. You need to invest your time, effort and patience to see improvements. You also need to design a system that makes it easy and fast for you to produce, deliver and promote content.

Here are 5 important steps you need to take to develop a content marketing strategy that you can actually use.

1. Know your objective.

Specify what you want to get out of your campaigns. If it’s leads you’re after, how many per month? If you want more email subscribers, what’s the exact figure?

2. Determine your conversions.

Don’t start content creation without identifying your conversions first. What are the actions you need your target audience to take that would impact your bottom line?

3. Identify your ideal audience.

Who are the people who will most likely to buy your products and services? They’re the people you want to make content for. Know what they want, where they hang out and other information about them that will help you create content for the personas you develop.

4. Create useful content.

Make content creation easier by making a list of ideas, and looking for ways to repurpose your original content into other content types and for other platforms.

5. Invest in content promotion.

The top three most effective ways to promote your content are the use of social media, partnering with influencers and having a solid SEO strategy.

6. Measure.

Always evaluate your results, so you can make improvements that will make your strategy even better over time.

Get Professional SEO Assistance Here

Why Content Marketing Is The Last One Standing

By SEOPartner

Source: http://www.entrepreneur.com/article/252248

“Content marketing is the only marketing left,” Seth Godin once said, in effect declaring the death of advertisements. But content marketing is not just about churning out one article after the other. It’ about creating and delivering content that your audience will fond relevant and valuable.

The last type of marketing left.

The last type of marketing left

Establishing a blog is one way for you to deliver content targeted to your audience on a consistent basis. Here are 3 reasons to take your blogging to the next level.

1. Blogging continues to provide significant benefits to businesses:

  • Fresh content pulls in repeat visitors to your site.
  • It improves your website’s search ranking and visibility.
  • It establishes you as an expert and authority in your niche.
  • It provides a venue for you to strike meaningful conversations with your audience.

2. Consistent, more frequent blogging leads to more rewards.

  • A study by Hubspot says companies that publish more than 16 posts every month enjoy 3.5 times more site visits than companies that publish only zero to 4 posts per month.
  • There is no formula on how many posts you need to publish per month. Frequency depends on your brand, your market and the needs of your audience.

3. Content sources and inspiration can be found in many places.

  • Curated content can be used to enrich your blog.
  • Go back to your most popular article. Update it or add a fresh take.
  • If you can’t think of a topic to write about, use tools, topic generators and feed aggregators such as Scoop.it, Storify, Flipboard or Feedly.
  • Ask your audience or influencers for topic suggestions.

Reliable Search Engine Optimization help here

Don’t Dirty Up The Web With These 5 Content Marketing Sins

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-unforgivable-content-marketing-sins-pollute-internet-01368024

The good news is that more and more people are now committed to make the Internet more beautiful and more purposeful than ever before. The bad news? People who pollute the Web with trashy content are still out there.

content-marketing-sins

content marketing sins

Make the Web a better place and see your business benefit from it by making sure you are not making this top content marketing sins:

  1. Focusing on the sale only. Never make the mistake of creating content as a sales pitch. Make content that’s useful and relevant to your audience. The sales you get is a result, not the be-all and end-all of what you produce.
  1. Obsessing about keywords. Effective keyword research is important. But it should only play a supporting role to achieve your goal of delivering quality content to your reader base.
  1. Being boring. No matter how informative or relevant your content is, it won’t be useful if it’s not engaging enough for your readers. Brands are constantly vying for the attention of your audience. Make sure you stand out from the rest.
  1. Misleading your readers. Using clickbait headlines with content that doesn’t deliver or meet audience expectations will make readers lose trust in you. Be honest and deliver what you have promised.
  1. Repetition. Merely repeating what others are saying is a sure way to reduce your credibility. Don’t regurgitate material and pass them off as fresh content. It’s OK to discuss the same topics, but come up with new takes and insights that contribute to the conversation.

Premium SEO services HERE

How To Repurpose Old Content To Attract New Visitors To Your Website

By SEOPartner

Source: http://www.sitepronews.com/2015/10/28/5-tips-for-using-old-content-to-draw-new-customers-to-your-business/

Nowadays, most customers find out about you by discovering articles, blog posts and other types of content you posted on the Internet. Any content you create is basically the doorway through which new customers can find and learn about you.

how to repurpose old content

Repurposing old content

Although content plays an important role in your business promotion and marketing activities, it doesn’t mean that you have to create your content from scratch all the time. You can recycle old content and use it as a launch pad for brand new content to market your business.

Below are some tips you can follow to reuse old content and create something new:

• Turn some existing content into videos. Online content is not all about the written word. Videos are quite popular, have high levels of engagement on social media, and they also show up in search engines. You can use Powerpoint or Google Presentations to create a presentation and convert into a video. The old content would be the basis of the presentation’s script. Make sure the video runs smoothly and is easy to watch and upload to YouTube and other video sharing platforms. Don’t forget to include your keywords in the description, in the title of the video, and in the thumbnail image if you choose to upload one.

• Create a presentation for SlideShare. SlideShare is one of the Internet’s most popular sites today, and your content (and your website) can get a lot of exposure here. To create a presentation for this site, simply take the presentation you created for your video above, and upload it to SlideShare. Make sure your call to action shows at the end and that any URLs in the presentation are clickable.

• Refresh your old blog posts. Blog posts dating back a few years are likely to be less relevant and pertinent now than they once were. Analyze your old blog posts, produce new versions of them with updated facts, and publish them as new posts. You can also edit the older post to link to the new one, using a relevant keyword in the link to help the new post rank appropriately.

• Rewrite your old blog posts. Turn an existing blog into a new one by updating the information as necessary. You can then submit this article to the top article sites. The most popular article directories enjoy high levels of traffic and when you post your articles together with your link, you get to lure some of that traffic back to your website.

• Get some tips from your old blog posts that you can broadcast as Tweets on Twitter. Lastly, every blog post can contain a dozen or more tidbits of information that can be transformed into valuable Tweets. You can then schedule the Tweets to be published at regular intervals in the future by using the right app or software.

Get expert SEO services here