Source: http://financialjuneteenth.com/top-5-ways-that-content-writing-is-hurting-your-business/
If your content writing is not yielding you the results you’re targeting, there’s really only one conclusion to that – you’re writing content wrong.
writing content wrong
If your content writing is not yielding you the results you’re targeting, there’s really only one conclusion to that – you’re writing content wrong. Here are the top five ways you may be sabotaging your content marketing strategy.
1. You wear the heck out of words and phrases.
- The tendency to use clichés, as well as present the same information over and over again will create in you the image of that elderly relative that’s like a broken record; you don’t want that – you want to be the hip one that shares something interesting and new most of the time to keep your readers locked in.
2. You present vague information.
- Your statements are unclear and are not backed by reliable evidence or explanation. Unclear information confuses readers and will make your site look suspect.
3. You try so hard to sound smart.
- Yes, it’s natural inclination to want to appear like an authority, but you turn people away by “speaking” above their heads. It’s best to use simple language if you wish to quickly establish relevance and lock in interest.
4. You’re too wordy.
- Most netizens don’t like a large block of text on websites – it stresses them out and prompts them to exit the site. Break up your text to increase readability.
5. You use crazy fonts.
- Some typefaces paired with cute sizes may seem nice on stationery and certain promotional paraphernalia but what you really want for content is smart typography so you appear professional.
