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Ways To Keep Your SEO Strategies Working

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2420501/3-simple-ways-to-ensure-your-seo-strategy-isn-t-going-stale

SEO evolves so fast that if you do not keep up with the current trends, you’ll be left behind. It is important to keep innovating your strategies and make yourself up to date with Google trends. Below are three (3) simple ways to make sure your SEO strategies are still working.

1. Revisit Landing Pages, Keywords and do an SEO audit.
Take a look back at your landing pages and observe proper grammar, tone and business opportunities. Make sure your content is geared towards your customer’s interests. Keep them relevant, unique and ever fresh. As for the keywords, make sure they are still aligned with the objectives of your site or business. Conduct a keyword research that is based on business goals. Keyword rankings change from time to time in different SERPs. Ensure that you are making all necessary SEO efforts to have your target keywords rank high. This can be done by making an SEO audit of the campaigns you did in line with your business goals.

2. Reassess and Focus.
Track the progress of your long tail keywords. If these are no longer ranking or at least in the top pages of SERPs, conduct a reevaluation. Delegate someone knowledgeable on the matter to take responsibility of creating a new strategy that will work. Welcome fresh ideas and consider brainstorming among your team. Create a content plan. It will be useless of your keyword research is not backed up by a concise content plan.

3. Accept Feedback.
You can learn a lot from customer feedback. Through this, you’ll be able to identify pain points and opportunities that you have overlooked. This can include restructuring of concepts from a user perspective. Get feedback about the offline customer experience to determine the missing piece out of the bigger picture. From these feedback you can come up with a more redefined plan that you can use in the upcoming months.

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SEO Guide 101: How To Create Optimized Videos On Youtube

By SEOPartner

Source: http://www.redsquareseo.net/blog/2015/07/23/seo-tips-for-youtube-videos/

Youtube has now become one of the most popular social media channel in the world by pioneering free video sharing. It has also become the starting point of some of the biggest and most popular celebrities that we know today. Top companies make use of Youtube too to advertise and promote their products and services. In order to achieve success in their video sharing platform, below are some of the best tips you can follow.

1. Keep in mind that users love to watch videos that are interesting and informative. These are the kinds of videos that you need to create. Always make your videos relevant, unique and shareable. The recommended video length must be at least 3 minutes which may include appealing images and graphics. Use a nice camera to record it and an efficient software to edit it.

2. Target good keywords. Do not use generic and simple keywords if your aim is to get to the top pages of Google. Include terms such as “tutorial, how to, review, fitness and funny as these terms are some of the most searched terms not only in Youtube but in Google.

3. In terms of descriptions, make sure you add your target keywords while making it informative. Place your keywords in the first part so that users can easily see them. Write your descriptions in a way that users can easily understand.

4. Make use of tags. Add 5-10 tags in your videos and make them keyword rich. Don’t forget to include your brand name and location as well.

5. In some territories, users appreciate it more if you can upload a transcript of your videos. Some users may have a hard time understanding certain languages so it’s best to add a transcript of the complete video to send the whole message across.

6. Take advantage of your social media networks. Emved the videos and write a blog post relevant to it. You may add your video link to your post.

7. Add more videos. At first, you may not be able to receive a lot of views. This takes time but as long as you keep your page up to date, more and more traffic will get in your way. Always remember to interact and engage your users. Ask them to link and share your videos and thank them in advance for doing so. Create a schedule of when you plan to upload videos. Give your viewers something they can look forward to and a reason to come back.

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How To Write Blog Posts That Generate Leads And Traffic

By SEOPartner

Source: http://neilpatel.com/2015/07/02/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/

The real key to content marketing success is to consistently write, market, and promote. How can you write a compelling blog post that can generate more qualified leads or drive traffic to your site? Check in-depth guide below.

write-blog-posts-that-generate-leads-and-traffic

Generate leads and traffic

1. Understand the blog post anatomy or structure.

  • Awesome headline
  • Catchy picture
  • A punchy introduction
  • Lead into your main points
  • Deliver your main points
  • Wrap up through a conclusion
  • Invitation for feedback
  • Engage readers through related posts, comments, and sharing

2. Learn how to do SEO like a pro.

  • On-page SEO when done correctly can improve the search performance of your site.
  • Optimize various elements of your page.
  • Use keywords in a natural way.
  • Do a keyword research.

3. Create posts of practical value.

  • Generic blog posts make readers tired.
  • Create posts that address the right topics.
  • Focus on unique and useful content.
  • Inform readers what benefit they will get from your post.
  • State the problem or situation and give the solution.

4. Captivate your audience using the AIDA model

  • Awareness, Interest, Desire, Action
  • An effective model to persuade a prospect to buy
  • Grab your reader’s attention by solving their problems.
  • Stimulate interest.
  • Build up desire.
  • Urge the reader into action.

5. Build links to your blog posts.

  • Build or earn a high-quality link to your blog post.
  • Internal and external link building will boost your rankings.
  • Trusted and quality links still what ranks and what doesn’t.

Get SEO help HERE

The First Four Things SEO Newbies Need To Learn Fast

By SEOPartner

Source: http://www.searchenginejournal.com/4-things-seo-newbies-need-understand-immediately/136079/

Being a newbie in the SEO industry is something you should not be scared of. Remember, all experts were once beginners. Take note of the four important things you need to understand first in order to learn the tricks of SEO in the long run:

Things SEO Newbies Need To Learn

Things SEO Newbies Need To Learn

1. SEO is about the end user’s over all experience. It’s actually a “give and take” scheme because factors that help improve the user experience will also help improve SEO and vice versa. Learn to understand the user’s intent. Ask what are the user’s goal or simply, what are they looking for?. The top three reasons why users use Google are to buy, to know and to go. Focus on users and understand how you can help them find the answers to their queries.

2. Inbound links are still important for SEO. Google still relies heavily on links to rank websites in their search pages. Penalties are still applicable to sites that violate certain rules of the Google Webmaster Tools. For websites that do good, they reward them.

3. Title Tags are still relevant nowadays. Titles tags are still believed to be one of the best ways to improve your current rankings. It must include your target keyword followed by your target demographic (for specific markets) and your brand name. These are the first things that appear on search results pages when a user type a certain keyword. This helps lure your users to click on your page so make sure to create a compelling title tag.

4. Opt for an optimized content. Quality content can also help boost your business sales if you mix it with an effective marketing strategy. Content marketing can help you earn money if you invest effort and time to create an optimized content. Needless to say and cliche’ as it may sound, content is king.

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10 Examples of Brilliant B2B Content Marketing

By SEOPartner

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx

B2B content marketing done right can rival the creativity and appeal of the best consumer campaigns out there. As an example, here is a list of exceptional B2B content marketing that innovative companies rely on:

B2B Content Marketing

B2B Content Marketing

1) Inside Design Series – InVision

Takeaway: Invest in unique and rare content.

2) 99U – Adobe

Takeaway: Turn off your sales pitch when doing content.

3) End of Year Financial Hub – MYOB

Takeaway: Know and understand your target market.

4) Page Fights – Unbounce

Takeaway: Produce more than just text-based content.

5) Expertise – Deloitte

Takeaway: Be a specialist.

6) Magazines – First Round

Takeaway: Leverage your network.

7) Visual Content – FireRock

Takeaway: Know your channel and establish geographic labels.

8.) Original Content – Wistia

Takeaway: Bank on humor.

9) Instagram Account – GE

Takeaway: Make things fun; give nicknames to followers.

10) Twitter Content – GoToMeeting (Citrix)

Takeaway: Share content from other people and brands.

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How To Do Competitive Analysis & Research In SEO

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2406842/5-steps-for-seo-competitive-analysis-research

Most of us probably know that keyword research and competitive analysis go hand in hand, however, at what point do they exactly blend together for better results? What is the barrier to entry for my industry? What does my company need to realistically rank for, and how long will it take?

Here are tips that can work for you:

SEO keyword research and analysis

Keyword Research And Analysis

1. Identify the keywords to be used.

Conduct a keyword research that your site can target. Take note that these keywords should be realistic and achievable. Consider putting up a mindmap to organize your keyword concepts and buckets. Below are some of the ways to grow your keyword list:

– Find your competitors. Use SEMrush to see the list of keywords your competitors are ranking for.
– Use Spyfu to get a list of keywords they plan to bid for.
– Keyword planner is a great tool in finding possible keywords that your site can use.

2. Make a list of your competitors.
Take note of the sites that rank for the keywords you researched under your same niche. SEMRUSH is a reliable tool to use to find sites under the same industry.

3. Assess your competitors.
Once you trimmed down the list of your competitors, dig deep into their strategies by assessing their capabilities. You can use tools such as Juice Tool to gather basic data from each competitor. Data includes Link Velocity, Domain Authority, Inbound Links, Social Shares, Domain Age, etc.

4. Create optimized content and use the power of social media.
Take advantage of social media by syndicating your content. You can share updates in your social media pages to reach out to a broader number of audience. You can peek into how many followers they got in Facebook, Twitter, Google+, Instagram and more. This way, you can find new ways on how to gather more followers and study how to get engaged with them.

5. Conceptualize a powerful strategy.
Gather up all the data you have and start creating a strategy that is coherent with your research. Base all your undertakings on the data gathered and provide an intelligent plan of action. From links to content and user engagement, you will have a better picture of how to determine the right marketing strategies to improve your SEO.

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Improve Conversations Through These Copywriting Tips

By SEOPartner

Source: http://blog.hubspot.com/marketing/copywriting-tips-improve-conversions

Creating content to boost your marketing campaigns is not a walk in the park. You have to construct powerful statemens so that readers will be able to absorb the message you want to send out. Below are useful copywriting tips to help improve your conversations with your readers and potential clients.

COPYWRITING-TIPS

Copywriting tips to improve your conversions

1) Always make sure to sound positive in your statements. With positive sentences, you convey what you want to say and cut any barriers.

2) Try to personalize. You have to sound personal in writing your content. This way, you speak to the customer directly.

3) Be straight forward. Make sure you point out what you want to say. Be transparent with your intentions. This way, your customers will trust your content.

4) Add assertion in your Call To Action terms. Be confident and have a forceul personality. People look for bold and firm content that will make them believe it.

5) Turn your reader from being passive to active. Use powerful verbs in your sentences to add passion in your tone. Do not write long sentences. As much as possible, keep it short and simple.

6) Make your readers feel good. Spread good vibes in your writing and prevent topics that are controversial. Allow your customers to be intelligent and urge them to think positively about themselves.

7) Win customers with the help of data. Make sure your data only provides information about what you really want to send to your readers. Avoid focusing on data as your main substance.

8) Come up with striking sentences. Insist action in your statements and emphasize what’s going on now. Make them feel the sense of urgency in their actions. Always use action verbs to drive people to do things.

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