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Content Marketing Investments That Are Actually Worth It

By SEOPartner

Source: http://www.marketingprofs.com/opinions/2016/29237/four-content-marketing-investments-to-make-this-year

Studies show that businesses now have a deeper understanding of how crucial an effective content marketing strategy is to their success. Thus, a bigger number are prepared to spend more on content this year. But with the increasing competition in the marketplace and the ballooning costs of marketing, you need to make sure that the money you spend will offer significant ROI.

content marketing investment

Content marketing investments that pay

The following are content marketing investments that deliver more value out of your marketing dollars:

1. Personalization tools and predictive analytics

As consumers become more discriminating and empowered, brands should make sure that the messages they deliver are segmented and targeted to the needs and preferences of each customer.

2. Emerging paid channels

Keep your go-to, proven media and advertising channels if they still work for you. But at the same time, make sure to keep an eye out for new platforms that give you more ways to connect with your customers.

3. A more effective system

Your process dictates your results. Establish a process that gets every department aligned and working toward the same goals, monitor your costs vs. output, and invest in tools that make you and your team more productive.

4. Marketing expertise

Marketing is becoming more complex each day. Make sure you have access to the services of marketing analysts who will help you figure things out and make smarter decisions.

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Make Your Content Marketing More Cost-Effective With These Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-strategies-cost-effective-content-marketing-strategy-01426076

Content marketing requires a serious investment in time, energy and especially money. Thus, it pays to be wise about your spending and look for ways that will give you the most bang for your content marketing bucks.

Save money and get more results with smart content creation techniques.

Smart content creation techniques

1. Repurpose infographics from other parties.
Use an infographic created by another person or team, with the proper attribution and updated with your own insights that relate to your industry.

2. Outreach to the press.
Build an email list consisting of press people, journalists and media outfits. Use the list to keep them updated about your business.

3. Refer to gated content.
A white paper is an example of a gated content—you get access to it only after following a specific set of steps. You can transform that lengthy content into bite-sized pieces, serialize or summarize it for your audience, with proper citation and without revealing the entire original content, of course.

4. Get ideas from your inbox.
Go through your old emails and see if you can extract ideas, insights, case studies and other material you can use as content inspiration.

5. Reformat your sales presentations.
Make it an SOP to upload your sales slideshows to public domain slideshow platforms so a broader range of your target market can access them.

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Avoid Content Shock In 2016 With These Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-b2b-content-marketing-will-overcome-content-shock-2016-01419473#6MoPRFkQe52gicDs.97 

The power of content has never been more intense as now. Business owners, marketers and everyone in the business and digital sphere are aware of this. So they continue to create more and more content to market their brands and campaigns.

As a result, consumers today are bombarded with an outstanding number of content every time they go online. Wishpond estimates that as many as 27,000,000 content pieces are released per day. This volume of content can lead to what social media expert Mark Shaeffer names as “content shock.”

As a business, you wouldn’t want to overwhelm your audience with content because that will simply push them away. And as a consumer of content, you wouldn’t want to drown in content either; you want to access those that are valuable to you. Here are 5 ways to avoid content shock:

Oh no! Don't let content shock mar your marketing results.

Oh no! Don’t let content shock mar your marketing results.

Be updated and keep up with the changes.

Be prepared for huge and fast shifts in how platforms are used for content marketing. Know which platforms are relevant to your industry and are preferred by your audience. Always keep an eye out for trends and updates so you can also tweak your approach as needed.

Measure and monitor.

Don’t just go blindly into content marketing. Establish systems to track the responses you get for your content. Study and master the use of analytics so you can focus on creating only content that your audience wants.

Be clear about your objectives.

Content marketing can accomplish multiple objectives. But to be truly effective and to have a clear direction, you need to identify your main goal for each campaign. The type of content and promotion required for achieving thought leadership may be different from the content made for generating leads.

Focus on your speciality.

Just because experts in your niche are doing face-to-camera videos doesn’t mean you should do it, even if you feel and look obviously comfortable in your presentations. So don’t force it. Go only for content types that you are good at. If you really need a certain type of content to be produced, outsource it.

Leverage LinkedIn.

LinkedIn is an essential content marketing platform, especially if you’re in a B2B industry. Use it to establish your profile online, publish additional blog posts and connect with people in your industry.

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Why Making A Calendar For Creating Blog Content Is Beneficial For Businesses

By SEOPartner

Source: http://www.business2community.com/blogging/5-reasons-create-content-creation-calendar-business-blog-01412462#Iw9VHeDQ7EHMQdcW.97

Your schedule for posting quality content on your company’s blog should be strategic rather than random. Building a calendar to keep your creation on track can help you achieve the following:

A calendar for creating content can make blogging more effective for your business.

A calendar for creating content can make blogging more effective for your business.

Maintain consistency. Helping Web users discover your usual days for posting content will get them regularly checking your blog for content that interests them.

Maximize blogging opportunities. Following a calendar means you’ll be able to mark important dates and occasions when a relevant blog post would have greater impact on your audience.

Monitor content ideas. When you have a calendar, you can list down topics and assign dates and see exactly how you can rotate subjects. You’ll also avoid repeating them.

Keep track of readers’ responses to your content. Paying attention to how your readers received and commented on your previous posts can help you plan your future posts better for increased impact.

Guarantee quality. When you’re not rushed into writing blog posts because you know in advance when you’re supposed to post, you can pour more care, effort and value into your content.

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Top 3 Most Valuable Content Marketing Assets in 2016

By SEOPartner

Source: http://www.huffingtonpost.com/noble-crawford/3-content-marketing-asset_b_8842854.html

The online marketing space is fast-changing and highly dynamic. Business owners and marketers are expected to be always flexible and adaptive to change—if not lead the change themselves.

The principle of change is especially important now that a new year is about to roll out. But while you’re looking into the new, it doesn’t mean you just throw all the old stuff away.

Invest in blog posts, online videos and case studies in 2016.

Invest in blog posts, online videos and case studies in 2016.

Here are the top 3 content marketing assets that you should still keep in 2016:

  1. Blog.

Continue to keep your blog and make it even better, even with the emergence of micro-blogging sites and social media updates. Especially now that people are basing their content decisions on content, blogs have gained influence more than ever.

  1. Online videos.

The audio-visual medium is one of the most powerful platforms to educate your market and explain to them the products and services you offer. In 2016 video will continue to be big because video content consumption and the credibility attached to videos continue to rise.

  1. Case studies.

Let your results speak for you. Publish case studies in your website, whether in the form of an informative article, infographic, podcast or video. Make the transcripts available in PDF for your salespeople to maximize and your customers to store in their digital bookshelves.

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Building A Powerful Content Strategy For 2016

By SEOPartner

Source: http://www.searchenginejournal.com/get-ahead-content-2016/146010/

Eager to get started on your strategy for creating compelling content in the coming year? These predictions for relevant content trends for 2016 can help you begin your journey with a bang.

Get ready for these content trends that can usher in a good year for your business.

Content trends for your business

Quality will reign supreme. You can post as many pieces of content as possible, but it won’t matter if it isn’t valuable to your audience.

Brands with blogs will be more successful with their online campaigns. There’s a greater opportunity to earn more links when you have an official company blog—about 97% more.

Consumers can expect more visual content. With so much information available, it’s up to visually enhanced content like videos and infographics to satisfy people’s need for value and timeliness in content.

Companies will take their content strategies up a notch by acquiring new assets. That pertains to existing blogs and even publishers.

Interactive is a key component. Much like visual content, interactive content will be highly in demand because of the increased engagement it inspires.

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Content Ideas That Can Help You Attract More Online Shoppers This Holiday Season

By SEOPartner

Source: http://blog.hubspot.com/marketing/content-ideas-ecommerce-shoppers-holiday-spirit

During the last quarter of the year, many websites usually undergo a facelift to prepare for and keep up with the holiday season. Online shops usually take the lead in this annual trend. They want their regular customers to bask in the holiday spirit, with high hopes that they will be buying more products from them due to this season of giving.

content ideas for the holiday season

Useful content ideas for the holiday season

However, e-commerce site owners should not forget about other potential new customers as well. These possible consumers are usually the ones that are shopping for another person. How can you help these new customers make sure they have found the right products they are looking for? You have to create and share the right types of content.

Below are some content ideas that can help you reach more customers this season:

FAQs – Posting FAQs is a good way for you to provide details and answers to a new customer’s possible questions regarding your products. To attract new shoppers, you have to give sufficient and suitable answers to someone who may have zero experience with your products or brand. Make sure this content is as thorough as possible because if you’re not diligent in answering the questions a new shopper might have, you might just miss the sale.

Gift guides – Once shoppers know what they need, show them how the products can be used. Gift guides are an effective way of introducing new ideas to uninitiated buyers. A gift guide should spell out exactly who loves your products, demonstrate the best options for everyone on the gift list, and quell a buyer’s fears as well.

Tutorials – In case your products require some assembly, how would someone who’s not familiar with your brand go about putting them together before they are presented as a gift? Even your loyal customers may need some help figuring out the best uses for your products. Tutorials are one of the ways to keep shoppers coming back for more information. With tutorials, you get to answer questions and create some serious customer delight. You can also hint toward the purchase of other products, such as accessories, that can make the product more appealing or functional.

Videos – There are some buyers who may prefer to learn by watching instead of reading. With videos, you have the opportunity to convey the very same information, instructions and emotions while also introducing a vivid world where your products live. Take the time to produce or invest in some well-crafted quality videos that can reach out to the customers you might not normally see.
Product reviews – New customers will always want to read testimonials from previous or current users of the products. As such, don’t forget to include genuine product reviews right on your own site to keep buyers around. They will appreciate your honesty, and in some cases, will even reward you handsomely for being so transparent.

Social engagement – Finally, always listen within your social channels for things said about your brand or products. Whenever you post social ads, graphics, videos, or links, stick around to see who responds. You may get some questions or comments that require immediate answers. Keep in mind that how you handle your social engagement is just as important—if not more—than the long-form content you have been creating and posting.

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