Source: http://www.jeffbullas.com/2016/04/07/interactive-content-future-content-marketing/
New studies show that interactive content for marketing is the most effective to use in getting distinction in the market especially among immediate competitors; furthermore, it makes any marketing plan livelier and engaging, securing the best outcomes for business. Learn the other critical reasons why it’s the best type of content to use for online marketing.
Interactive content is the power of online marketing
1. It can arrest the attention of target audiences.
- According to Demand Metric, interactive content is most effective in educating online buyers because it contains the most relevant and actionable information.
2. It can increase sales and revenues for business.
- A study conducted byAberdeen shows businesses that used interactive content managed to increase their conversions by more than fives. This is because of interactive content’s powerful influence on the buying decision of people.
3. It can secure user engagement and lead to sharing.
- This type of content does a fine job of maintaining the attention of online audiences, as well as, encouraging them to share information they find useful to their own connections.
- Examples of often-shared interactive content are: calculators, infographics, podcasts, videos, and webinars.
4. It can increase brand awarness and credibility.
- Using interactive content will better promote your brand to a bigger audience. Once people know about you, it will be so much easier to prove trustworthiness and earn credibility.
5. It can complement web design.
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Interactive components make web designa come alive. They enhance the overall look and feel of a website.
6. It can increase traffic for websites.
- Interactive content is highly informative, hence, it has the ability to engage and generate even more traffic.