The real key to content marketing success is to consistently write, market, and promote. How can you write a compelling blog post that can generate more qualified leads or drive traffic to your site? Check in-depth guide below.
1. Understand the blog post anatomy or structure.
- Awesome headline
- Catchy picture
- A punchy introduction
- Lead into your main points
- Deliver your main points
- Wrap up through a conclusion
- Invitation for feedback
- Engage readers through related posts, comments, and sharing
2. Learn how to do SEO like a pro.
- On-page SEO when done correctly can improve the search performance of your site.
- Optimize various elements of your page.
- Use keywords in a natural way.
- Do a keyword research.
3. Create posts of practical value.
- Generic blog posts make readers tired.
- Create posts that address the right topics.
- Focus on unique and useful content.
- Inform readers what benefit they will get from your post.
- State the problem or situation and give the solution.
4. Captivate your audience using the AIDA model
- Awareness, Interest, Desire, Action
- An effective model to persuade a prospect to buy
- Grab your reader’s attention by solving their problems.
- Stimulate interest.
- Build up desire.
- Urge the reader into action.
5. Build links to your blog posts.
- Build or earn a high-quality link to your blog post.
- Internal and external link building will boost your rankings.
- Trusted and quality links still what ranks and what doesn’t.