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9 Copywriting Lessons From A Top Content Creator

By SEOPartner

Source: http://blog.hubspot.com/marketing/copywriting-lessons-joanna-wiebe

Below are 9 copywriting tips that will help attract and keep more readers, and boost your conversions.

Copywriting tips for better conversion

Copywriting tips for better conversion

1. Go for case studies that let you give as much information as you can. Make sure to offer extremely useful information such as formulas, lessons and experiments that your readers can apply or appropriate to their situation.

2. Focus on creating attention-grabbing headlines. In fact, 90% of your time writing time should be spent on crafting a strong title. Don’t overuse keywords and learn from tested and proven formulas.

3. Try this really great headline formula: Data-Driven Outcome + “Even If” or “Without.”

4. Don’t make a positioning statement. Rather, write a value proposition. This means presenting what the product can do, plus the end benefit of using it.

5. Be aware of the different types of awareness of people during the sales process:

  • Pain Aware
  • Solution Aware
  • Problem Aware
  • Brand/Product Aware
  • Completely Unaware

6. Master the value proposition tagline. This is when your tagline is also your value props, only it’s more specified and targeted.

7. Fuel your inspiration with swipe files.

8. Leverage content with surprise or shock value (they also generate ore sales).

9. Use odd numbers for your titles.

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Content Strategy Development

By SEOPartner

Source: http://www.searchenginejournal.com/marketing-101-developing-content-strategy/127361/

Preparation will always be the deciding factor for a marketing success. Content marketing, if done well, can undoubtedly increase the top of the funnel, bring about effective middle funnel and shorten the sales cycle. However, this is only in case that everything is done in a timely, well prepared and focused manner. Here are tips in creating excellent and game changing content marketing strategy:

Effective content marketing strategy

Effective content marketing strategy

Content to business alignment

  • Aligning you content’s goal with your business goals is your number one priority. This will bring about different discussion and will allow you to develop a better strategy.

Buying stages, marketing automation and sales alignment

  • This will serve as an excellent bridge that connects your marketing efforts to your sales process.

Buyer personas

  • For a more accurate content that attracts the right people at the right time, be sure to research your target audience and use the correct data.

Content development strategy

  • For a successful content marketing, you need to figure out where your company’s sweet spot is to be able to use it as a leverage to help your customers and solve their pain points.

Develop an effective mission statement for your plan

  • This will help provide a focal point for you and your team.

Content parent and child themes

  • Lay up to 5 or 6 content themes that focuses on the company’s sweet spot and show your expertise in the market. This will help you and your content writers to focus on your objectives and not go off the deep end.

Subject matter expert pool

  • Having a pool of experts that you can leverage to speak on a particular parent or child theme will be very beneficial in pulling the interest and leaving a deep impression of your brand to your customers.

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Most Effective Types Of Content For Brand Awareness

By SEOPartner

Source: http://www.buzzstream.com/blog/how-much-branding-is-too-much.html#more-3645

You may have heard that too much branding may lead to loss of credibility for your business but this isn’t always true. To help you create the best strategy for an effective brand awareness, here are some of the most effective types of content you may want to use:

brand awareness

– Adding video content on your site will help with your branding strategy
– Survey shows 45% of respondents think that video content is most effective for brand awareness
– Lengthy content is the least effective type according to 27% of respondents

Most effective content type for brand awareness
1. Video
2. Image
3. Paid Advertisement
4. Infographic

Least effective content type for brand awareness
1. Long form content
2. Paid advertisement
3. Guest post
4. List post

Most effective Social Media Platform for Brand Awareness
1. Facebook
2. YouTube
3. Twitter
4. Google+

Least effective social media platform for brand awareness
1. Slideshare
2. Vine
3. Vimeo
4. LinkedIn

Content Marketing tactics that lead to the greatest brand awareness
1. Social media
2. Videos
3. Mobile Apps
4. Articles on other websites
5. Print Magazine

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Generate Quality Links And Social Shares With The Help Of Infographics

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2398400/how-to-leverage-infographics-to-generate-links-and-social-signals

When it comes social media marketing, one of the best ways encourage visitors to share posts is through high-quality and well-designed infographics. To help you generate links and social signals, here are tips in creating eye-catching inforgraphics:

Get links and shares from infographic

Get links and shares from infographic

  • Think laterally, not literally: Do NOT just create an infographic about the different types of products you sell, explore angles that are relevant and are interesting to CASUAL web surfers.
  • Tell a story: Do NOT simply share statistics when creating an infographic, tell a story so that your visual content not only attracts but informs as well.
  • Create a content strategy: Reach out to other webmasters, announce to them your infographic and offer them to host it on their sites, while offering a unique article to go along with your content.
  • Leverage Blogger outreach: Approach sites that would be best-served by your content (those that are really relevant to the content you have).
  • Amplify content placement: When you get your infographic shared, promote its published URL in social media. However, do NOT just tweet and forget, create a Facebook ad campaign to promote the published page, or you can use a Twitter ad or even Pinterest.

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