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How To Create Content With Great Conclusions

By SEOPartner

Source: http://www.skyword.com/contentstandard/for-storytellers/content-creation-tips-your-piece-is-only-as-good-as-its-ending/

Bad endings leave a bad taste. You do not want that “taste” to linger on in your audience when they read your piece — your content. What you want is a conclusion that is natural, satisfying, and one that works to get your intended results.

Here’s how to do it:

  • Your lead should “lead” to your conclusion. Every point has to guide your reader easily to the next one.
  • Create more than one example to prove your point. This should allow you to justify your conclusion.
  • Revise until it all works. Content creation is a process that may require revision after revision. The right revisions will entail cutting out the fat, eliminating the jargon and the lingo. Take out any section that takes away from your conclusion.
  • End it with the right words. Once you get to your final point, leave your reader with a solid call to action, and final thoughts that will him or her think about your brand long after the piece has been consumed.

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How SEO Experts And Content Teams Can Work Together

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2423464/8-ways-content-marketing-and-seo-can-work-together

SEO and content are two different disciplines. But if it is to be truly effective online, SEO experts and content teams need to work together. Otherwise, content efforts will be wasted if on-site SEO groundwork has not been done. Here are some ways they can work together:

SEOs and content teams can work together

SEOs and content teams can work together

Providing Quality Content
SEO experts and content teams can create original and engaging content that will inspire people to linger on your site longer and will set you apart from competitors.

Creating Evergreen Content
They can provide a more useful article that can attract good links for your site to perform well in rankings for a longer period of time.

Doing Keyword Research
Both teams work well together in doing keyword research. Quality content produced achieves the exposure it deserves.

Monitoring And Measuring Keyword Goals
SEO and content should monitor if the content produce is hitting the mark or having an effect on search rankings.

Attracting Good BackLinks
Good content attracts impressive numbers of good backlinks.

Building Internal Links
Content improve user experience and help with your SEO goals. Internal linking will point users toward relevant content. It also helps Google crawl your site more effectively and rank your pages well.

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How To Successfully Generate Leads From Your Blog

By SEOPartner

Source: http://www.sitepronews.com/2015/08/26/five-ways-to-generate-leads-from-your-blog/

When you start a blog for your business, chances are, you will think that your website will automatically experience a boost in leads because of this. Unfortunately, this isn’t always the case. There are approximately 200 million blogs in different niches online, and as such, you’ll be competing for the attention of your audience against these sites.

generate leads from your blog

generate leads from your blog

To make sure that you can generate leads from your blog, follow the tips below:

• Focus on just one key niche. Don’t write about anything under the sun; this can turn off a lot of readers. Generally, when it comes to blogging, people only want to listen to a master of his or her field. As such, to get more leads from your blog, be specific. Focus on one key niche, target a particular section of your audience, and create a solid USP that can distinguish your blog from the other blogs in your niche.

• Present a clear offer. Create a page that is dedicated to explaining your offer and feature this prominently on your blog so that your blog visitors can see this and know the product or service you are offering.

• Make sure your articles constantly reference your offer. To get leads from your blog, keep in mind that relevance matters. Hence, it is important to have articles that are relevant to your offer. Make sure that your readers enjoy each article as well since the best time to remind them about your offer is right after they have read your post.

• Post only the right kind of and most relevant content. Resource posts, an ultimate guide and case studies from other sources are just examples of interesting and informative articles that can help you generate lead from your blog.

• Include long tail keywords. Finally, when writing your posts, make sure you use terms people in your niche usually search for. This can help you yield positive results and give you more leads for your offer.

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How To Produce Content That Goes Viral

By SEOPartner

Source: http://www.huffingtonpost.com/sajeel-qureshi/internet-sensations-expla_b_6887226.html

It has to be relatable and consistent.
People inevitably share what “speaks” to them. And when you keep in constant contact, committing to consistent posting, you will naturally produce content that goes viral.

It has to appeal to the masses.
Your material has to appeal to a good number of people; if you’re not targeting the masses, then aim for a specific market. Try to work with a variety of styles and concepts, until you get the right mix that gets an emotion out of your audience.

Be prepared to promote.
No viral content simply “sat” on the Web, waiting to be discovered. You have to persevere and work hard at promoting it. Share to specific people who can promote your content to a massive number of people. Find online communities or people who are talking abut your products and services — and jump right in with your pitch.

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The 4-Step Process To Harmonious Content Creation And Distribution

By SEOPartner

Source: http://www.business2community.com/content-marketing/eliminating-the-friction-of-content-creation-01295492

1. Work on what your content is going to be about — and get everyone’s consensus. This should prevent disagreements or debates along the way.

2. Hire the right writing team who can meet your editorial plans. Whether you go with freelance writers or a writing service, your writers have to create the kind of content you need, in the time you need it done.

3. Iron out approval process. Identify who needs to approve content (from legal to management) and make it efficient. Don’t dilly dally because there’s no point in generating brilliant content if it gets stuck in approval process.

4. Follow your workflow process. Identify points of friction and figure out how to resolve them.

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3 Types Of Content Marketing You Should Stop Doing

By SEOPartner

Source: http://www.searchenginepeople.com/blog/925-no-good-content.html

Cliche as it may seem, “Content is King” – an SEO expert always remembers this. There are various content marketing strategies that are no longer working for SEO. Below are some of these that you should stop doing because they’re already out of the circle.

1. Stop publishing articles for the sake of it.

A newsfeed that is not being updated may affect your SEO status because it is being inactive. However, if you are posting content that has no value and quality, it may do more
harm than good. Take note that poorly written article may damage your company’s authority with other users. In terms of analytics, less engaging and low quality content are proven
factors that may affect your rankings through high bounce rates.

2. Guest blogging.
The glory days of guest blogging were long gone. In 2014, Matt Cutts announced the death of guest blogging however, many still believe that this is not true. But to make your
strategies work, make sure you veer away from this.

3. Rewriting Duplicate Content.
It’s been said many times that when writing content, make sure it’s fresh and unique. According to Matt Cutts, as long as the content you are writing is not spammy and duplicated,
it’s good. However, there is a possibility that Google may not know which page to return in search engine results if duplication is found between these two pages. This might be a
potential issue that may affect your rankings so it’s still best to always write original and high quality content.

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Ways To Keep Your SEO Strategies Working

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2420501/3-simple-ways-to-ensure-your-seo-strategy-isn-t-going-stale

SEO evolves so fast that if you do not keep up with the current trends, you’ll be left behind. It is important to keep innovating your strategies and make yourself up to date with Google trends. Below are three (3) simple ways to make sure your SEO strategies are still working.

1. Revisit Landing Pages, Keywords and do an SEO audit.
Take a look back at your landing pages and observe proper grammar, tone and business opportunities. Make sure your content is geared towards your customer’s interests. Keep them relevant, unique and ever fresh. As for the keywords, make sure they are still aligned with the objectives of your site or business. Conduct a keyword research that is based on business goals. Keyword rankings change from time to time in different SERPs. Ensure that you are making all necessary SEO efforts to have your target keywords rank high. This can be done by making an SEO audit of the campaigns you did in line with your business goals.

2. Reassess and Focus.
Track the progress of your long tail keywords. If these are no longer ranking or at least in the top pages of SERPs, conduct a reevaluation. Delegate someone knowledgeable on the matter to take responsibility of creating a new strategy that will work. Welcome fresh ideas and consider brainstorming among your team. Create a content plan. It will be useless of your keyword research is not backed up by a concise content plan.

3. Accept Feedback.
You can learn a lot from customer feedback. Through this, you’ll be able to identify pain points and opportunities that you have overlooked. This can include restructuring of concepts from a user perspective. Get feedback about the offline customer experience to determine the missing piece out of the bigger picture. From these feedback you can come up with a more redefined plan that you can use in the upcoming months.

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