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Ways To Have An Effective eLearning Content Marketing Strategy

By SEOPartner

Source: http://elearningindustry.com/how-to-develop-an-elearning-content-marketing-strategy

Having an eLearning Content Marketing Strategy can produce results beyond your expectations. This extremely helps in getting more traffic source, raise brand awareness and attract customers among many other benefits. To achieve an effective marketing strategy, take note of the following tips:

1. Research for keywords.
Conduct a keyword research that you will use for your content. How? Ask yourself what kind of terms you can incorporate that are still relevant to your niche. Look for high volume
search terms and must be long tail. As much as possible, veer away from terms that are too generic.
2. Create Article Titles That Are Unique, Eye-catching & Shareable
3. Schedule/Decide when you’re going to publish all this content.
4. Do the following:
– Promote your content to your social media networks.
– Present your content to influencers.
– Locate discussions, forums, etc. around the topic.
– Don’t forget to track and measure the performance of your content.

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Building Content Marketing Strategy For Your eLearning Companies

By SEOPartner

Source: http://elearningindustry.com/how-to-develop-an-elearning-content-marketing-strategy

With the unceasing growth of eLearning industry, your battle for leads is only going to become more difficult. Here are tips in building a content marketing strategy for your eLearning company:

  1. Keyword research.

For keyword research, determining the following is important:

– Find out who your audience are do they use your products/services

– Which audience do you think would be interested in what you offer?

  1. Create Article Titles That Are Unique, Eye-catching & Shareable
  2. Schedule/Decide when you’re going to publish all this content.
  3. Do the following:

– Use social media as platform to promote your content.

– Present your content to influencers for wider reach.

– Participate in discussions, forums, etc. around the topic.

– Don’t forget to track and measure the performance of your content!

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Tips To Creating Content That Ranks

By SEOPartner

Source: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/

To create the best content for your targeted keywords and take your content to the next level, here are 5 different ways that can help you gain more traffic:

How To Optimize Content

How To Optimize Content

  1. Bigger(longer) content is typically the easiest way

– What search engines want are content packed with more information which can easily help users find answers to their queries.

Two ways that you can make a post longer to improve it

  • Add more items
  • Add more detail
  1. Help readers navigate the waters
  • Make your message clear
  • Fill in any holes
  • Correct any mistakes
  1. Looks matter

If you want to create a better piece of content for a search, start (or finish) by improving the appearance.

  • Add relevant and high quality images
  • Create a custom layout
  • Use lists or create content in bullet form whenever possible
  • Structure for maximum readability
  1. Be more reliable and convincing

Result needs to be content that users can trust. You can gain your reader’s trust by:

  • Interview or cite experts
  • Support every claim with data
  1. Give readers control over how they consume the content
  • Use different formats for your content
  • Include a table of contents
  • Let users filter out options

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Dos and Don’ts to Improve Your Content

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-simple-questions-to-ask-for-better-content-creation-01264760

Effective content makes the buyer’s journey clear, convenient and enjoyable. Add that “wow” factor to your content by considering these following dos and don’ts:

Content dos and don'ts

Simple tips to make better content

Do:

  1. Find out what your audience likes.
  2. Know what they love.
  3. Discover the things that make them feel angry, annoyed or frustrated.
  4. Present them with inspiring thoughts.
  5. Provide them value, by offering solutions and showing that you care.

Avoid:

  1. Rambling statements.
  2. Focusing solely on you.
  3. FAQs that don’t give practical answers.
  4. Making content without value for the reader.
  5. Content that isn’t easy to share or scan.

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Repurposing Your Blog Content In 7 Effective Ways

By SEOPartner

Source: http://www.searchenginejournal.com/7-effective-ways-repurpose-blog-content-social-media/134352

If you ever feel like you are short on time in your content creation process, compromising quality is never an option. With this in mind, repurposing your older content is a sure-fire method to gain wider distribution. Here are 7 ways to repurpose your blog content for social media:

Repurposing Your Blog Content

Repurpose Your Blog Content

  1. Utilizing SlideShare for Infographic blog posts
  2. Quote something from your blog post and sharing as Facebook image post.
  3. Create YouTube video presentation using step by step guides.
  4. Use your informational articles as an answer on Quora
  5. Reports and Studies Into a Twitter Image Post
  6. Summarize your blog post for LinkedIn publishing post.
  7. Repurpose old blog posts into a Webinar or Podcast.

With the boundless power of repurposing your content in social media, leveraging the above tips will greatly increase your social media marketing campaign.

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Writing Attractive Content That Activates Customers

By SEOPartner

Source: http://www.business2community.com/content-marketing/how-to-make-your-content-marketing-stand-out-and-activate-customers-01268605

In communicating with prospects and customers, an effective and powerful content marketing remains incredibly important. However, with 30-million pieces of new content created every day, how can you ensure that your content attracts, stands out and activates customers?

Writing Attractive Content

Writing Attractive Content

Here are effective tips to help your content marketing stand out:

1. Create helpful content
Creating and delivering specific types of information like prescriptive (how to), strategic (ideas on improving processes) or philosophical (new perspective that stimulates rethinking) engages and enriches customer experience.

2. Focus on a single pain point or solution.
A content that provides too much information can be confusing or can cause the mind to go on a tangent away from the original need.

3. Speak in layman’s term
Writing simple and plain can help your customers understand your message easily, grasp your value and how you can help them.

4. Life line of value
The bottom line is that making your content relevant and unique increases your engagement impact and your marketing results.

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How To Use Analogy To Create More Powerful Content

By SEOPartner

Source: http://boostblogtraffic.com/analogy/

Analogy is one of the most underrated and underutilized writing techniques. Content creators should learn how to use them wisely to power up their writing.

Powerful content using analogy

Powerful content using analogy

Top 3 advantages of using analogy in your content:

  1. It helps explain complex ideas
  2. It makes content more persuasive
  3. It makes the content more interesting

How to find good analogies:

  1. Highlight the notable features of the situation.
  2. Think of things that have features that are similar to the ones you listed down.
  3. Play Devil’s Advocate to test the effectiveness of the analogy.

3 ways to use analogy:

  1. Make an abstract idea more tangible.
  2. Conjure powerful emotions.
  3. Add humor to the story.

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