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3 Easy Ways To Inject Creativity To Your Content

By SEOPartner

Source: https://www.writeraccess.com/blog/how-to-inject-a-little-life-into-boring-work/

Writing, if you have the gift, is a joyful activity, but if you’re made to write about the same topics over and over again, it actually ceases to be enjoyable and even creative, and the turnout’s quality ends up being like the writer you have become – uninspired. To avoid producing boring content, here are three easy ways to spice things up.

Injecting creativity to content

Injecting creativity to content

• Use Quotes
– Use lines from your favourite literary work, a song lyric, or movie quote – any type of cultural reference to liven up a “blah” of a topic. Quotes will actually make your content more relatable and it can help create the overall “mood” of your written work.

• Experiment with New Words
– Writing about the same topics repeatedly can easily have you using the same terminologies over and over again as well. Get out of the verbiage rut and find new words to replace the ones you commonly use – it’s always fun to try new words. For today, how about using “cacophony”?

• Seek New Sources
– Try different websites, or go on YouTube or even Pinterest to score new information. Doing this will provide a different perspective of things, and you can present that in your content for the benefit of your readers. Build your knowledge bank about popular topics tirelessly and your written work’s quality will be so much better.

With these tips, not only will you enjoy writing again but you also prevent the quality of your work from heading to Drab City.

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Making Content Work At Every Stage Of The Sales Funnel

By SEOPartner

Source: http://www.entrepreneur.com/article/253460

Content can be written for a variety of purposes—to inform, engage audiences, promote your business, or motivate people to take action—but each piece can only accomplish one of these at a time. To successfully take someone from being a prospect to becoming a true customer, your content must be appropriately prepared for each step in the sales funnel.

Write pieces of content that perform different roles across your sales funnel.

Write pieces of content that perform different roles across your sales funnel.

Content should first create awareness. At this stage, your materials only need to speak to consumers’ pain points. This works to attract leads.

Next, it should educate those leads. Here is an opportunity to present content that’s more specific to your organization—you educate without pitching.

The next step is to call consumers to action. Now that your audience is aware of your business and has learned more about it, it’s time to provide more valuable content—you offer a way to take their knowledge further in exchange for their contact details.

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How Does User Experience Design Contribute To Improved Content Marketing?

By SEOPartner

Source: http://www.business2community.com/content-marketing/better-content-marketing-3-lessons-user-experience-design-content-strategists-01385853#ximXRxRGPXwTEMTP.97

Marketers attain success when they are able to produce content that their audience can draw meaningful and memorable experiences from. By introducing user experience design into the content creation process, the resulting content’s impact can be taken to the next level.

User experience helps you craft higher quality content.

User experience helps you craft higher quality content.

Identify crucial audience needs. Understanding consumers’ aspirations, pain points, and unique principles helps you craft content that matters and truly speaks to people.

Put out a prototype. Taking cues from design, prototyping in content creation would pertain to a system of improvising content focused on the most relevant topics for your customers, testing consumers’ reception of the material, and further improving on the content that works in future postings.

Aim to elicit an emotional response. Marketers capture attention better when content inspires target audiences to share their own stories, revealing what they know, do, and feel.

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Tips On Making Timely Content For Your Audience

By SEOPartner

Source: http://blog.hubspot.com/marketing/right-content-right-time-tips

Timing is a key component to success. This applies not only to content marketing, but also in many other different fields. For content marketers, it’s very important to create not just the right content, but also deliver it to the right audience at the right time. It seems almost impossible to hit all three requirements at once, but there are ways to achieve this. Here are a few tips to help content marketers create timely material for their target audiences:

Tips on making timely content

Tips on making timely content

1. Learn about your audience. As mentioned earlier, there are three things that make successful content marketing: great content, the right audience and timeliness. Learning more about your audiences lets you know their key characteristics (age, gender, etc.) and needs. Knowing this will make it easier to know what kind of content to create.

2. Set your objectives. Once you know more about your audiences, the next step is to determine what you aim to achieve with your content. Do you want to raise more awareness about your brand, reach out to and interact with audiences more, or establish yourself as a brand leader?

3. Stay up to date with current events and trends. Knowing what’s going on in the world (or at least your locality) can show you events that can be used as opportunities to showcase your content. Providing commentaries on current events and creating material that is relevant to trends keeps your online presence more active. Get in touch with what’s happening in the world!

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Why Content Marketing Is The Last One Standing

By SEOPartner

Source: http://www.entrepreneur.com/article/252248

“Content marketing is the only marketing left,” Seth Godin once said, in effect declaring the death of advertisements. But content marketing is not just about churning out one article after the other. It’ about creating and delivering content that your audience will fond relevant and valuable.

The last type of marketing left.

The last type of marketing left

Establishing a blog is one way for you to deliver content targeted to your audience on a consistent basis. Here are 3 reasons to take your blogging to the next level.

1. Blogging continues to provide significant benefits to businesses:

  • Fresh content pulls in repeat visitors to your site.
  • It improves your website’s search ranking and visibility.
  • It establishes you as an expert and authority in your niche.
  • It provides a venue for you to strike meaningful conversations with your audience.

2. Consistent, more frequent blogging leads to more rewards.

  • A study by Hubspot says companies that publish more than 16 posts every month enjoy 3.5 times more site visits than companies that publish only zero to 4 posts per month.
  • There is no formula on how many posts you need to publish per month. Frequency depends on your brand, your market and the needs of your audience.

3. Content sources and inspiration can be found in many places.

  • Curated content can be used to enrich your blog.
  • Go back to your most popular article. Update it or add a fresh take.
  • If you can’t think of a topic to write about, use tools, topic generators and feed aggregators such as Scoop.it, Storify, Flipboard or Feedly.
  • Ask your audience or influencers for topic suggestions.

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Which Content Types Yield The Most ROI?

By SEOPartner

Source: http://www.business.com/content-marketing/calculating-content-marketing-roi-a-deep-dive-into-content-performance/

With so many options for content that can be used to boost businesses, it can be tempting to provide them all—but that’s not always the best plan of attack since each one will require time, resources and strategy. Your best bet would be to focus only on the content types that are worth your while—ones that bring substantial ROI.

These specific content types bring great value.

These specific content types bring great value.

E-books. This content type is one of the most labor-intensive and costly to create, but they are great at educating prospective customers about your service or product. You can receive money or customer information in exchange, and it helps you measure authentic interest in your business.

Infographics. These assets not only effectively tell stories and offer a wealth of data on the selected subjects, but they also provide plenty of linking opportunities.

Blog posts. These are meant specifically to build awareness of your brand, serve as an information resource, and drive traffic to your online assets. Keep an eye only on meaningful metrics like returning visitors and bounce rate.

White papers. Not all companies may want to delve into these extensively researched documents, but their advantage is in allowing you to target more specific audiences and generate more valuable leads.

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A Valuable Lesson That Content Marketers Can Learn From Comedians

By SEOPartner

Source: http://www.business2community.com/content-marketing/what-do-comedy-and-content-marketing-have-in-common-01375615#fYp5A0LMYChtM5jv.97

Effective content needs to be relevant, engaging and entertaining. It shouldn’t be a sales pitch, but rather an avenue for building relationships with your audience. When you have good content, you drive more traffic to your site. And the more qualified leads you have as visitors, the higher your chances of turning them into loyal customers.

If you want to create and deliver effective content, you might want to take a few cues from the art of comedy. Content creation is serious business for comedians.

comedian on mic

Comedian on mic

Comedy has many genres and techniques. One method you can use for content marketing is observational comedy. A successful comedy act is built on this basic premise:

  • The comedian picks out an ordinary phenomenon—something that happens from “the backwaters of life.”
  • This phenomenon is so ordinary and can happen almost everyday, to the point that people mostly take it for granted and is rarely discussed or even noticed.
  • The comedian then makes a statement or observation about that phenomenon.
  • The jokes within the observational framework often start with: “Have you ever noticed…”

How can a content marketer apply the observational comedy technique in his or her content strategy? Here are some action steps:

  • Look for topics that your audience can really relate to. The topic can be a situation, problem, question or challenge that happens in your business on a daily or frequent basis. These can form the basis of your next “observational” piece of content.
  • Realize that what might seem as old hat to you, like the everyday things that you face in your business, can give your audience new information or new insights that they can find useful.
  • Acquire the comedian mindset. Great comedians are always on the lookout for great material. Many of them have notepads in their pocket or use their phone to write any inspiration or concept that come up to them in the middle of the day. As a content marketer, make content material gathering a part of your everyday life.
  • Talk about it! Now that you’ve collected your observations and formed your own take on it, it’s time to share it to your audience and see if they will appreciate your “punchline.”

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