content creation — SEOPartner

The 10 Remarkable Advantages You Get Out Of Blogging

November 8, 2015 By SEOPartner

Source: http://www.jeffbullas.com/2012/07/06/what-are-the-10-secret-benefits-of-blogging/

Blogging is an activity that’s done by businesses and regular individuals. It doesn’t matter if you’re doing it as a creative outlet or for marketing; one thing’s for certain, you have a lot to gain from it.

Listed below are blogging’s 10 remarkable advantages.

1. You become a better technical writer over time.

2. You expand your media creation skills; you won’t be able to help but explore other forms of content such as videos, infographics, et cetera, and learn the technical aspects of these.

3. Your knowledge about your industry and other interests will increase, and you’ll be seen as an authority.

4. More people will learn about you because of your increased visibility in the digital realm.

5. You establish yourself an expert.

6. You grow into an expert researcher as well.

7. You’ll grow your contacts and create a big network of valuable connections.

8. You’ll become more creative as a person.

9. You’ll improve your memory because blogging is such a mentally stimulating activity.

10. Blogging will sharpen your focus and intuition.

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Don’t Dirty Up The Web With These 5 Content Marketing Sins

November 3, 2015 By SEOPartner

Source: http://www.business2community.com/content-marketing/5-unforgivable-content-marketing-sins-pollute-internet-01368024

The good news is that more and more people are now committed to make the Internet more beautiful and more purposeful than ever before. The bad news? People who pollute the Web with trashy content are still out there.

content marketing sins

Make the Web a better place and see your business benefit from it by making sure you are not making this top content marketing sins:

Focusing on the sale only. Never make the mistake of creating content as a sales pitch. Make content that’s useful and relevant to your audience. The sales you get is a result, not the be-all and end-all of what you produce.

Obsessing about keywords. Effective keyword research is important. But it should only play a supporting role to achieve your goal of delivering quality content to your reader base.

Being boring. No matter how informative or relevant your content is, it won’t be useful if it’s not engaging enough for your readers. Brands are constantly vying for the attention of your audience. Make sure you stand out from the rest.

Misleading your readers. Using clickbait headlines with content that doesn’t deliver or meet audience expectations will make readers lose trust in you. Be honest and deliver what you have promised.

Repetition. Merely repeating what others are saying is a sure way to reduce your credibility. Don’t regurgitate material and pass them off as fresh content. It’s OK to discuss the same topics, but come up with new takes and insights that contribute to the conversation.

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Make Your Content Interactive And Engage Customers Better

October 30, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/251873

Telling stories has always been a positive and enriching communication experience that can be adapted to fuel an organization’s content campaign. To make the conversation with your customers more dynamic and engaging, you need to enhance your content’s interactive capabilities.

Interactive content engages

Instead of posting videos that people can just watch, add interactive hotspots to include links that can move viewers into action.

Infuse audiovisual elements into the traditional white paper (which can now be presented in PDF form and composed to include keywords).

Encourage your audience to participate in interactive polls.

Rather than deliver plain sales pitches, provide Web users with useful information with the help of e-learning strategies.

Incorporate features that will make your content fun and easy to remember, like video animation to illustrate key points, audio recordings of distinguished personalities sharing their wisdom, or interactive quizzes and puzzles to encourage people to read on.

Make use of design elements to present content in a highly appealing manner that speaks to the readers’ creative right brain.

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How To Repurpose Old Content To Attract New Visitors To Your Website

October 29, 2015 By SEOPartner

Source: http://www.sitepronews.com/2015/10/28/5-tips-for-using-old-content-to-draw-new-customers-to-your-business/

Nowadays, most customers find out about you by discovering articles, blog posts and other types of content you posted on the Internet. Any content you create is basically the doorway through which new customers can find and learn about you.

Repurposing old content

Although content plays an important role in your business promotion and marketing activities, it doesn’t mean that you have to create your content from scratch all the time. You can recycle old content and use it as a launch pad for brand new content to market your business.

Below are some tips you can follow to reuse old content and create something new:

• Turn some existing content into videos. Online content is not all about the written word. Videos are quite popular, have high levels of engagement on social media, and they also show up in search engines. You can use Powerpoint or Google Presentations to create a presentation and convert into a video. The old content would be the basis of the presentation’s script. Make sure the video runs smoothly and is easy to watch and upload to YouTube and other video sharing platforms. Don’t forget to include your keywords in the description, in the title of the video, and in the thumbnail image if you choose to upload one.

• Create a presentation for SlideShare. SlideShare is one of the Internet’s most popular sites today, and your content (and your website) can get a lot of exposure here. To create a presentation for this site, simply take the presentation you created for your video above, and upload it to SlideShare. Make sure your call to action shows at the end and that any URLs in the presentation are clickable.

• Refresh your old blog posts. Blog posts dating back a few years are likely to be less relevant and pertinent now than they once were. Analyze your old blog posts, produce new versions of them with updated facts, and publish them as new posts. You can also edit the older post to link to the new one, using a relevant keyword in the link to help the new post rank appropriately.

• Rewrite your old blog posts. Turn an existing blog into a new one by updating the information as necessary. You can then submit this article to the top article sites. The most popular article directories enjoy high levels of traffic and when you post your articles together with your link, you get to lure some of that traffic back to your website.

• Get some tips from your old blog posts that you can broadcast as Tweets on Twitter. Lastly, every blog post can contain a dozen or more tidbits of information that can be transformed into valuable Tweets. You can then schedule the Tweets to be published at regular intervals in the future by using the right app or software.

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Important Things To Do When Launching New Products Online

October 27, 2015 By SEOPartner

Source: www.copyblogger.com/first-digital-product/

Digital commerce is the future of new businesses nowadays, especially with the influence that technology has had on our daily lives. However, launching a product online entails a lot of work—you can’t sell new products by just thinking about them.

Important Things To Do When Launching New Products Online

There are indeed many issues that you need to tackle to successfully sell a new product on the internet, and here are the top five most important areas you need to focus on:

1. Create and build an email list. Email marketing is one of the easiest and most powerful tools for reeling in your audience quickly and sharing news about your new products. You can build a series of newsletters to “tease” your audience. Just remember that your emails must accomplish three things: help your audience with a problem, share information about what your services, and educate your readers about how your services can help solve their problem.

2. Create content that captures your audience’s attention. Once you have your email list, your emails can direct your audience to your site where your new product is displayed. Make sure to provide them with content that answers the relevant questions that your audience may have about your product.

3. Expand your network. After building a solid emailing list and further reeling them in with great content, you need to expand your network to further reach more people. There are many ways to do this, including guest posting, being active on social media, and actively interacting with your readers.

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How To Produce Content That Resonates With The Millennial Market

October 23, 2015 By SEOPartner

Source: http://www.entrepreneur.com/article/250245

Millennials are known to demonstrate habits and stand by beliefs that are different from the older generations’. It’s crucial for business owners and marketers to tailor their content creation and marketing strategies to suit this demographic since they make up a large part of the total consumer population.

Millennials make up the largest group of people that accesses media on smartphones.
They consume 72 minutes of news per day, often from social media sites like Twitter, Facebook and Reddit.
Their consumption of news is interspersed with their consumption of content about lifestyle and entertainment.
They are highly likely to browse through content and publications (that they may not be initially interested in) if other people in their circle have shared it.
They enjoy content that is relevant to their personal lives.
They want content to be easily accessible anywhere—smartphones, tablets, smartwatches, etc.
Reader engagement among millennials is high in long-form content.

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How to Simplify Content Creation

October 20, 2015 By SEOPartner

Source: http://www.business2community.com/brandviews/relevance/a-3-point-formula-to-simplify-content-creation-01332930#Jc3SAUZVoJHsVHpk.97

Creating content can take on a simplified approach. It might even help you generate some of your very best articles, videos, or podcasts. Here’s how you can achieve it:

Simplify content creation

Plan it out and delegate.
Content creation doesn’t have to rest on your shoulders. You can get others in your organization to pitch in, contribute, and share their own expertise. Brainstorm for ideas. Create a plan. And let that plan guide you through the process.

Something old can be something new — again.
Look through your old posts. There is bound to be something in your archives that could be reworked, with new perspective or a different angle. Recycling isn’t just for the environment; it could work for your content, too.

Get alerts on your email.
Daily email alerts can become a gold mine for content topics. Aside from the fact that you get ideas, these alerts indicate what people are talking about. And you know relevant topics are always engaging. Just be sure that you write still resonates for your brand.

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