Source: https://econsultancy.com/blog/66669-five-tips-on-writing-content-for-a-mobile-audience/
Content has always been one of the most important marketing tools that you will use, and it will remain that way for a long time. However, your audience’s preferences will change over time, and such, you will have to evolve with them, too. In recent years, this is evident in the growing use of mobile phones for browsing. Here are some tips to create content for mobile site that will surely appeal to yor handheld-loving audiences:
1. Be concise and clear. This tip applies to any kind of content, but more so for mobile websites. Get your message across clearly and immediately! Mobile phones offer a lot of distractions, such as tasks like calling, messaging and gaming that will compete with viewing time on your website. If you don’t get to the point quickly, your audience may lose interest.
2. Make your content easy to view and understand. You’re already competing with so many distractions for your audiences’ attention. Once you get their attention, make sure you can keep it by keeping them engrossed in your content. How? Don’t make viewers work too hard to get your point. Present your information in easy-to-digest formats.
3. Create eye-catching headlines. Even the best content will not be noticed by readers if you give it a lackluster headline. Do remember that headlines are your first (and sometimes, last) chance to get your audience to notice you. Make it count!
4. Optimize your site for mobile viewing. While content quality should indeed be a top priority, you should also evaluate the quality of your site and make it mobile-friendly. Even the most engaging content will not be viewed by audiences if your website is hard to use.