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How to Simplify Content Creation

By SEOPartner

Source: http://www.business2community.com/brandviews/relevance/a-3-point-formula-to-simplify-content-creation-01332930#Jc3SAUZVoJHsVHpk.97

Creating content can take on a simplified approach. It might even help you generate some of your very best articles, videos, or podcasts. Here’s how you can achieve it:

Simplify content creation

Simplify content creation

Plan it out and delegate.
Content creation doesn’t have to rest on your shoulders. You can get others in your organization to pitch in, contribute, and share their own expertise. Brainstorm for ideas. Create a plan. And let that plan guide you through the process.

Something old can be something new — again.
Look through your old posts. There is bound to be something in your archives that could be reworked, with new perspective or a different angle. Recycling isn’t just for the environment; it could work for your content, too.

Get alerts on your email.
Daily email alerts can become a gold mine for content topics. Aside from the fact that you get ideas, these alerts indicate what people are talking about. And you know relevant topics are always engaging. Just be sure that you write still resonates for your brand.

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Be Your Very Own Content Marketing Hero With These 5 Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-to-be-a-content-marketing-hero-01352946

The definition of a hero is somebody who takes action, solved problems and drives people to take action as well. If you’re a content marketing hero, it means you can do all that – be a leader, be a solver, and be legendary.

Be your own content marketing hero

Be your own content marketing hero

Here are 5 ways to save the day.

1. Be bold, brave and memorable.

Your content should be able to deliver a string impact to your audience. Make them smile, laugh, cry or even cringe.

2. Be irresistible.

Create content that your prospect can’t help but take action on, whether its signing up for your newsletter, opting in for a report or even making a purchase.

3. Deliver value.

Isn’t that what heroes are for – to offer help and make life a bit better? Translated to content marketing, it’s heroic when you deliver information using the right channels and at the right time.

4. Make it special and specific.

In other words, make your interactions more personalized. Create content that specifically addresses the unique needs and preferences of your audience, because that’s what will make it meaningful and memorable.

5. Believe in forever.

Content marketing is not a one-time project. It’s an ongoing mission to engage customers and build long-term relationships with them. When creating content target, look at the big picture, the now and the future.

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4 Strategies To Jump-Start Your Content Marketing Today

By SEOPartner

Source: http://marketingland.com/jump-start-content-marketing-4-strategies-139191

Content marketing is hard but experts say that all it takes is consistency, time, and dedication. If you are pouring a lot of effort into it but are not working, then you are suffering from a content log. This term is coined by Chris Bird of Vertical Measures to describe this gap of disappointment.

  1. Email Marketing – Types of email you can start creating right now will include product/service updates, monthly newsletter, opinion pieces, repurposed content, and special promotions. To make email marketing efficient, you have to focus on 3 important things – make the most out of the list you have, come up with a subscription strategy, and get the most out of your emails with several simple hacks.
  2. PPC – Pay Per Click and content marketing can actually work well together. Content development targets getting organic traffic and rankings while PPC draws in traffic, leads and more business. If you have several keywords you can bid on competitively, consider taking advantage of AdWords. Also, start increasing your budget for content promotions using different social media channels.
  3. CRO – Conversion Rate Optimization is form of tweaking and testing until you get the results you really want. It can go hand-in-hand with your active PPC campaigns. Experts consider CRO as the simplest hack you must do now. You need to test everything – your form placement, headline, colors, font size, etc.
  4. Hub & Spoke Content – A hub is a huge piece of content hiding behind a gated form. It will require the interested visitor to give some information so he can get a piece of content. Spoke, on the other hand, is a piece of content pointing back to your hub. It will always link back to the hub or perhaps integrate a very strong CTA. Its main goal is to point the content visitors back to your hub so they will be converted.

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Produce Quality Content Through These Techniques

By SEOPartner

Source: http://www.entrepreneur.com/article/247421

The increasing dependency on digital media shows that content is consumed on a daily basis. But there is more supply than demand; if you want your creations to stand out, you need to focus on high quality content, using these tools and techniques to scale production:

  1. Use experts who can effectively explain topics in a clear and concise manner.
  • Find creatives with subject matter expertise.
  • Find and take experts to train on effective communication skills.
  • Take creatives and train them on your subject matter.
  1. Communication plan.

One that accounts for internal and external processes, and use more effective collaboration tools.

  1. Quality measurement plan.

Brand guideline and project style guide will provide a yardstick to measure the content against before the project comes up for final approval.

  1. Assess, document, and iterate.

Notice issues and address them effectively—and immediately.

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Simple Ways To Achieve Success In Content Marketing

By SEOPartner

Source: http://marketingland.com/10-stupidly-simple-hacks-win-content-marketing-133061

Content marketing is hard but it doesn’t have to be huge or time-consuming. By applying the correct principles that will open better opportunities, in fact, very simple opportunities you may not have been able to even see before can help you boost your content marketing to new heights.

Achieve Success In Content Marketing

Achieve Success In Content Marketing

  1. “Double-Open” email marketing.
  • This involves only three steps which are: To send email to your list,­­­­­ put together the list of those that opened and didn’t open the email then simply change the subject line and resend the email to the list of non-opens. ­­
  1. Always put great importance to your blog subscription forms.
  • Blog pages usually are in the top-of-the-funnel lead-generation strategy. Make sure your blog subscription forms are visually prominent.
  1. Create a number of excellent headline ideas to choose from.
  • Having a number of headlines to choose from, you can be sure to find out which among these titles actually draws in most of the readers rather than settling down on the very first title you created.
  1. After someone fills out a form, don’t leave them stranded and have nothing to do in your Thank You pages.
  • Use the opportunity of engaging your customers further by:
    • Building authority with trust signals, awards and testimonials
    • Becoming an excellent source of information by providing relevant and high quality content.
    • Offer limited-time sales
    • Give them the opportunity to connect with you on social.
  1. A/B test your email sender name.
  • Test whether your brand name or a real name under your CEO, Marketing Manager’s name or whoever really, would have better impact and click through rates.
  1. Repurposing effective and relevant content.
  • If you are having troubles coming up with many topic or ideas easily, repurposing your once effective content is a great hack. If it was once successful, there’s no harm in using it again with a fresh angle and meaning.
  1. Effective use of social snippets.
  • For an attractive and tempting social media post, make sure to integrate some social media tools like OpenGraph, Schema markup and Twitter cards to your site.
  1. Humans are lazy – So make it noticeable and simple.
  • Be sure to make it clear to your visitors what actions they can take on your website, especially when it comes to sharing your content.
  1. Prioritizing link earning.
  • Nabbing a link on an authoritative site can generate tons of traffic and conversion.
  1. Create useful and helpful content.
  • Continually making incremental progress is still the best way for you to win at content marketing.

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Repurposing Your Blog Content In 7 Effective Ways

By SEOPartner

Source: http://www.searchenginejournal.com/7-effective-ways-repurpose-blog-content-social-media/134352

If you ever feel like you are short on time in your content creation process, compromising quality is never an option. With this in mind, repurposing your older content is a sure-fire method to gain wider distribution. Here are 7 ways to repurpose your blog content for social media:

Repurposing Your Blog Content

Repurpose Your Blog Content

  1. Utilizing SlideShare for Infographic blog posts
  2. Quote something from your blog post and sharing as Facebook image post.
  3. Create YouTube video presentation using step by step guides.
  4. Use your informational articles as an answer on Quora
  5. Reports and Studies Into a Twitter Image Post
  6. Summarize your blog post for LinkedIn publishing post.
  7. Repurpose old blog posts into a Webinar or Podcast.

With the boundless power of repurposing your content in social media, leveraging the above tips will greatly increase your social media marketing campaign.

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10 Steps In Creating Interesting Content

By SEOPartner

Source: http://blog.hubspot.com/marketing/content-marketing-tips-boring-industries

If you have been wondering whether visitors ever read your content, these steps in creating interesting content can help you:

Create interesting content

Create interesting content

  1. Helpful things will always be interesting and attention grabbing.
  2. Be natural and write like you speak. Avoid business babble.
  3. Be specific.
  4. A touch of humor is important.
  5. Explain confusing concepts.
  6. Edit for brevity.
  7. Avoid information overload by breaking up your text into smaller and more easily digestible chunks.
  8. Use different mediums: Infographics, video, interactive content, etc.
  9. Interview interesting people.
  10. Shock people.

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