Source: http://blog.crazyegg.com/2015/06/01/emotionally-connect-customers/
Knowing that emotions also play a huge role when it comes to marketing can give you a huge advantage in connecting to your customers. Here are the two features that can help your connect with your target audience:
Create emotional connection with your customers
1. Know what they love.
– Knowing what they love means focusing on the feeling, not the feature.
– It’s focused. Meaning, emotional selling point applies to only a slice of the general population.
– It focuses on a specific demographic.
2. Content generates strong emotional connection.
Emotional copy is as simple as sparking a customer’s individual feelings.
Emotional content must:
– Be attention grabbing.
– Maintain interest.
– Urge the user to take action.