Content marketing and SEO may seem like conflicting marketing strategies, but it remains important for business to business (B2B) marketers to learn to bring into line their SEO and content together for a more cohesive marketing approach. Developing this unified marketing style helps propel brand narratives and enhances response from the target audience.
Important Questions To Ask
Content marketing is currently one of the most popular methods of marketing online—and it also is one of the easiest and offers the most advantages. These include building trust and authority among your audiences, increased engagement, which ultimately lead to more sales and repeat interactions with your market in the long run.
SEO, on the other hand, remains important in keeping your web presence more prominent and enhancing your rank in results pages of search engine, which are still the most common route for getting in touch with your audiences. To get your SEO and content marketing working seamlessly together, here are some questions you need to ask:
1. What kinds of content have been successful for your brand? Which ones didn’t work out so well?
2. How do your competitor’s strategies compare with yours? What are their most effective types of content?
3. When you write a headline, ask yourself, is it something that will get you to click on the link?
4. Does your content include the necessary keywords relevant to your business?