The books outlined below discuss about specialized topics which are very essential for successful content marketing like presentations, creativity, productivity, and visual thinking.
Individually, they contribute to the content marketing experience you must deliver on a consistent basis. Together, they actually create a library of the latest thinking which inspires and energizes by providing new tools and fresh perspective.
Must-read books for successful content marketing
Sunni Brown’s The Doodle Revolution – This book describes a fresh approach to visual thinking. It actually shows how everybody can tap into the power of doodling which is among the most overlooked tools used by most creative thinkers like Albert Einstein and Steve Jobs. Doodling forms a linkage between the right and left hemisphere of the brain. This will then unlock the power of visual thinking to boost the creativity and ability of the content marketer to share ideas with others.
Carmine Gallo’s Talk Like TED – This book tackles topics on public speaking and presenting. You can actually apply the lessons you can learn from it to any type of successful content marketing project.
Bernadette Jiwa’s Difference – This is among the few books that provide a methodology along with a tool that can help you identify points of distinction. The book emphasizes the need for you to continually reinvent yourself and your business by focusing on what makes you different from your competitors.
Greg McKeown’s Essentialism – This book takes the idea of single-minded focus to the next level. The 4 sections of this book describe 19 strategies that business owners as well as managers can use to distance themselves from disturbance without the need to alienate co-workers. Most actually involve selection, delegation, and clarifying.
Dan Roam’s Show and Tell – This book summarizes the essence of extraordinary presentations in 3 points – telling the truth, telling it with a story, and telling the story with pictures.
David Meerman Scott and Richard Jurek’s Marketing the Moon – This is the very first content marketing case study to move from the home office to the living room coffee table. It contains plenty of images of documents like letters and memos which are not usually accessible.
Ekaterina Walter and Jessica Gioglio’s The Power of Visual Storytelling – This book provides an overview of what you must know to take the visual content marketing to the next level. Moreover, it introduces 7 elements of visual storytelling and summarizes the benefits and best practices of the major social media platforms.