Source: http://searchengineland.com/6-reasons-boost-seo-content-investments-influencer-marketing-250320
Not all digital marketing strategies include influencer marketing. If you want to add rocket fuel to any campaign’s overall impact, find the right influencer marketing campaign to improve brand discoverability, boost audience reach, results and ROI. To convince you more, below are six reasons why:
Online Influencer Marketing
1. SEO is your investment.
Since you invested money and time in getting the best SEO provider around, you have to add influencers in your current strategies that include organic search, paid search, PPC, native ads and so on. This is an effective way to rectify your existing content campaign by tapping into new audiences through people (influencers).
2. Influencers can tap real audience.
Most influencers reach out to a wide variety of audience/followers and hold their trust. Having said this, they hold the key to tapping the right audience to match your marketing campaigns. It is important for brand to build strong relationships with their properly identified audiences. This can be done through influencers.
3. Effectivity of content amplification.
Same with tried and ever tested digital campaigns, content syndication is crucial. Content distribution is one of the most significant missed opportunities in the execution of a digital marketing campaign. Because of the established credibility, influencers can help naturally increase the number of traffic and readership and further broaden audience reach.
4. The power of word of mouth.
Influencer marketing is somehow synonymous to word of mouth marketing but on a digital level. WOM is a primary factor to greatly influence consumers in buying a product. This way of referral is classic but never gets out of style.
5. Long-tail SEO keywords will reveal long-tail influencers.
Always take note that great data is at the core of influencer marketing. You will find online influencers who are always discussing about “blue and white checkered onesies” rather than “blue onesies”. These are the type of SEO experts who continuously use specific long tail phrases in their searches.
6. This is what your competitors are doing.
Just like your competitor brand, they use influencers so why not create and use your own?. The only challenge is, find the best influencers around.
