Unlike brick-and-mortar shops that can hand out customer loyalty cards, online businesses cannot. They can, however, build loyalty through the effective use of content marketing. Here’s how:
Be courteous and show gratitude
A simple automated message expressing gratitude after a purchase can go a long way.
Keep tabs on customer reviews
Constantly monitor online reviews and respond promptly to both complaints and praises.
Make a stand
Craft your messages around the values that you wish your brand to stand for.
Create a newsletter
You do not always have to sell anything. Your goal is to simply connect with your customers.
Give something of value
Social media should not always be about promoting your products or services. From time to time, share content that is useful for your target audience.