Source: https://www.searchenginejournal.com/bigger-isnt-necessarily-better-content-campaigns-fail/154015/
Should you abandon a failing content marketing campaign, or should you give it another shot? Here’s what you can do to give your campaign a shot in the arm.
Tweak your campaign
Problem: Lack of actionable strategy
Solution: Aim for goals that are reasonable and reachable, and then create a plan for success. Monitor your strategies and review and refine these when necessary.
Problem: Lack of investment
Solution: Decide what a reasonable amount of investment looks like. If you cannot afford to hire professionals, you will need to invest more of your time. If you can afford to hire experts, let these experts handle the various aspects of the campaign for you.
Problem: Not giving your campaign a chance to succeed
Solution: Choose the right KPIs for your campaign and allow them enough time to work. If you are nowhere near your goals, find out what needs to be changed/adjusted.
Problem: You are not producing good content
Solution: Know what the standards are for good Web writing. Write posts that rely heavily on stats and research. Complement your content with custom images and graphics.
