Source: http://yourstory.com/2016/04/seo-strategy-aligned-google/
As Google continuously changes and improves its algorithms, so do brands have to consistently reshape their SEO strategy to ensure it remains effective, relevant and results-driven.
How to align your SEO strategy with Google’s Changes
Here are four best practices for SEO that will help you ensure quality content creation and distribution and offer a better user experience for your target market:
1. Find and target additional and related topics in your local market.
For example, a local chiropractor may also look into topics their potential clients might also be interested in, such as natural treatments, diets, massage or physical therapy.
2. Do keyword research for those additional topics.
Do extensive research to truly target the questions, concerns and interests of your market.
3. Create high-quality content.
Make sure every piece of content delivers value and answers the questions your target audience is asking. Boost it up with links to quality resources.
4. Ensure extensive and persistent distribution.
Come up with a detailed plan of scheduling distribution, and choosing and monitoring distribution channels.