You will always make mistakes in your content marketing efforts. However, when you repeat those mistakes consistently, you will undermine your efforts and hurt your brand.
Stop committing these mistakes
Here are the content marketing sins that you need to avoid and what you should do instead:
Excessive use of keywords
Focus on keywords that will likely stick to your audience.
Riding too much on popular topics
Create a content marketing calendar and touch upon trending topics without compromising your main message.
Inconsistent posting
Create a schedule so that your audience will know when to expect a new post from you.
Stealing content
Brainstorm. Hunt for topics on Twitter. Get inspiration from sites like scoop.it.
Closing your mind to new ideas
Be open to new ideas and don’t be afraid to make mistakes.
Opinionated posts
Before responding to a complaint or angry post, take a minute or two to calm yourself.