Source: http://www.komarketingassociates.com/blog/content-development-misconceptions/
Companies today are becoming more and more adept and sophisticated in content marketing. That’s why the online business space has become so competitive, because the content-driven campaigns have become sharper and better than ever. However, a lot of content marketing myths still remain. Continuing to believe in these misconceptions can be costly, so make sure to be informed and up to date with the right strategies.
content marketing myths
1. Content marketing is a one-time, big-time deal. Just because you’ve hit “publish” doesn’t mean your job is done. Content marketing is an ongoing commitment. You need a strategy that ensures you have a recurring content production, delivery and promotion system.
2. The more the merrier. Some marketers can get so caught up with content volume that they neglect the quality of their output. Keep in mind that content marketing only works if the content you publish is valuable and interesting enough to make an impact among your target audience.
3. Reuse and recycle. Yes, it’s a perfectly smart idea to make maximum use of your content by publishing it across all channels. But make sure you are re-appropriating it to suit the platform, instead of merely copy-pasting it and risk being tagged for duplicate content.
4. Share only your content. Some people think that sharing others’ content will take the spotlight away from them. On the contrary, your audience will appreciate it if you share good content from other sources, and they will see you as a thought leader and a reliable source of news, updates and knowledge
5. Evergreen content only. News, industry updates, trends, studies and other timely content are not evergreen, but they serve an important purpose in your content strategy. Have a healthy mix of timely and timeless content to boost your results.