There are other things to consider when it comes to content marketing. Here are the 3 P’s about content that can help you:
1. Priorities – content marketing should be your priority and should include understanding what “content marketing” really is.
– this is the part where you set your goals and figure out how to fulfil them
2. People – setting up the right people
– internal & external members of the team that serves as the tool in making content marketing happen
3. Processes – creating a process that works for the people involved, aligning priorities and producing measurable results