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Make Your Content Marketing More Cost-Effective With These Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-strategies-cost-effective-content-marketing-strategy-01426076

Content marketing requires a serious investment in time, energy and especially money. Thus, it pays to be wise about your spending and look for ways that will give you the most bang for your content marketing bucks.

Save money and get more results with smart content creation techniques.

Smart content creation techniques

1. Repurpose infographics from other parties.
Use an infographic created by another person or team, with the proper attribution and updated with your own insights that relate to your industry.

2. Outreach to the press.
Build an email list consisting of press people, journalists and media outfits. Use the list to keep them updated about your business.

3. Refer to gated content.
A white paper is an example of a gated content—you get access to it only after following a specific set of steps. You can transform that lengthy content into bite-sized pieces, serialize or summarize it for your audience, with proper citation and without revealing the entire original content, of course.

4. Get ideas from your inbox.
Go through your old emails and see if you can extract ideas, insights, case studies and other material you can use as content inspiration.

5. Reformat your sales presentations.
Make it an SOP to upload your sales slideshows to public domain slideshow platforms so a broader range of your target market can access them.

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Thinking About Outsourcing Your Content Marketing? These Questions Will Help You Decide

By SEOPartner

Source: http://tech.co/outsource-content-marketing-2016-01

Content marketing is more important than ever. But you have to do it right in order to reap its benefits. Business owners need to know that it’s not a magic bullet. It takes time, patience, attention and specialization to get sustainable results from content marketing.

To outsource or not? That is the question.

To outsource or not?

One way to ensure you get the most out of content marketing is to outsource the task the right people. If you’re thinking about this route, check out the following questions to ask yourself that will help you make a decision.

1. Do I have the necessary skills and the required time to do it well?

If you’re the business owner, the answer is most likely NO. No, you won’t have the time, experience, qualifications and energy to do content marketing on top of running the business. It’s best to delegate the task to professionals who have the tools, talent and training to handle your content marketing effectively.

2. Do I have the right people in my team to take care of it?

The last thing you want to do is to turn over content marketing to your sales department or your marketing people or any random person in your in-house team. It’s a common mistake entrepreneurs make, and they pay big for that mistake. To save time and avoid costly errors, it’s best to take the job to specialists you trust.

3. Do I have the budget for it?

Many startups are hesitant to outsource because they don’t want to add yet another expense to be shouldered by their limited resources. But if you get the right team, you’ll eventually realize that content marketing is an investment rather than a cost, because of the sure ROI you can obtain from it.

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Avoid Content Shock In 2016 With These Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-b2b-content-marketing-will-overcome-content-shock-2016-01419473#6MoPRFkQe52gicDs.97 

The power of content has never been more intense as now. Business owners, marketers and everyone in the business and digital sphere are aware of this. So they continue to create more and more content to market their brands and campaigns.

As a result, consumers today are bombarded with an outstanding number of content every time they go online. Wishpond estimates that as many as 27,000,000 content pieces are released per day. This volume of content can lead to what social media expert Mark Shaeffer names as “content shock.”

As a business, you wouldn’t want to overwhelm your audience with content because that will simply push them away. And as a consumer of content, you wouldn’t want to drown in content either; you want to access those that are valuable to you. Here are 5 ways to avoid content shock:

Oh no! Don't let content shock mar your marketing results.

Oh no! Don’t let content shock mar your marketing results.

Be updated and keep up with the changes.

Be prepared for huge and fast shifts in how platforms are used for content marketing. Know which platforms are relevant to your industry and are preferred by your audience. Always keep an eye out for trends and updates so you can also tweak your approach as needed.

Measure and monitor.

Don’t just go blindly into content marketing. Establish systems to track the responses you get for your content. Study and master the use of analytics so you can focus on creating only content that your audience wants.

Be clear about your objectives.

Content marketing can accomplish multiple objectives. But to be truly effective and to have a clear direction, you need to identify your main goal for each campaign. The type of content and promotion required for achieving thought leadership may be different from the content made for generating leads.

Focus on your speciality.

Just because experts in your niche are doing face-to-camera videos doesn’t mean you should do it, even if you feel and look obviously comfortable in your presentations. So don’t force it. Go only for content types that you are good at. If you really need a certain type of content to be produced, outsource it.

Leverage LinkedIn.

LinkedIn is an essential content marketing platform, especially if you’re in a B2B industry. Use it to establish your profile online, publish additional blog posts and connect with people in your industry.

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4 Ways to Boost Your Content Marketing Results in 2016

By SEOPartner

Source: http://www.practicalecommerce.com/articles/95499-5-Content-Marketing-Ideas-for-January-2016

The holidays isn’t over yet. As a new year rolls in, celebrate it by making use of some techniques that will bring more energy and bring in more results to your content marketing.

Here are a few tips to make 2016 the best year ever for your campaigns:

Wishing you more content marketing success in 2016!

Wishing you more content marketing success in 2016!

1. Match your podcast episodes and blog posts.

Looking for podcast material? Go to your blog. Read a post or say something about it. Polish it off with an opening and closing statement. Then go and publish your podcast and blog post on the same page, providing your audience more options to consume your content.

2. Write non-product related content.

Engage more customers by publishing informative and entertaining content that doesn’t directly promote your product or service. But make sure the topic is relevant to you and your target market. For instance, if you’re selling men’s shoes, you can publish posts on fashion, culture, music, the arts and other themes that are still relevant to the image and lifestyle your brand stands for.

3. Make your story visual.

Use Instagram to tell your brand story. Upload pictures of the products and services you sell, the people you serve or even the people in your team. As today’s audiences become more and more visually-oriented, photos can say a lot about your business that words may not be able to.

4. Offer a New Year’s Guide.

Publish a themed gift-to-others or gift-to-self guide for the new year. Structure it in the form of a list with photos, to make it even more share-worthy. A shopping guide allows you to showcase your products and services, and at the same time may be helpful to your customers seeking new ideas.

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Top 3 Most Valuable Content Marketing Assets in 2016

By SEOPartner

Source: http://www.huffingtonpost.com/noble-crawford/3-content-marketing-asset_b_8842854.html

The online marketing space is fast-changing and highly dynamic. Business owners and marketers are expected to be always flexible and adaptive to change—if not lead the change themselves.

The principle of change is especially important now that a new year is about to roll out. But while you’re looking into the new, it doesn’t mean you just throw all the old stuff away.

Invest in blog posts, online videos and case studies in 2016.

Invest in blog posts, online videos and case studies in 2016.

Here are the top 3 content marketing assets that you should still keep in 2016:

  1. Blog.

Continue to keep your blog and make it even better, even with the emergence of micro-blogging sites and social media updates. Especially now that people are basing their content decisions on content, blogs have gained influence more than ever.

  1. Online videos.

The audio-visual medium is one of the most powerful platforms to educate your market and explain to them the products and services you offer. In 2016 video will continue to be big because video content consumption and the credibility attached to videos continue to rise.

  1. Case studies.

Let your results speak for you. Publish case studies in your website, whether in the form of an informative article, infographic, podcast or video. Make the transcripts available in PDF for your salespeople to maximize and your customers to store in their digital bookshelves.

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A Guide To Writing Content That Scores Impressive Conversions

By SEOPartner

Source: http://www.jeffbullas.com/2015/11/26/create-content-converts-like-crazy/

Writing content is a breeze, but making sure that your output actually ensures sales or conversions is an altogether different matter; so, how do the experts do it? Provided below is a quick guide to writing content that automatically leads to sales.

Guide to writing content that converts

Guide to writing content that converts

Always know who your market is.

  • These are the people you need to convert so it’s only common sense to know what would appeal to them positively and get them to act toward the favor of the business you’re writing about.
  • What to know about your market?
  • Demographics
  • Where they typically hang out
  • Needs
  • Values
  • “Happy” stimuli
  • Frustration triggers

Pick topics that are both relevant and useful.

  • The main principle here is when your topics are relevant and useful, the better engaged your audience will be and the more they will grow their trust in you.

Captivate with your headline.

  • A good headline increases traffic by as much as 500%, and with more traffic, more conversions follow. One of the simplest rules to writing a good headline is to promise your readers a benefit (according to David Ogilvy).

Have a solid opening.

  • Make your first sentence as interesting as possible by:
  • posting a question,
  • presenting a shocking statistic,
  • or describing an issue or problem.

Create a connection.

  • You win at content marketing through the relationships you create so make sure you establish rapport and use a language they easily understand.

Be sincerely helpful.

  • This is how you establish yourself and your offerings useful to your target audience.
  • Present solutions to their problems.
  • Educate them further.
  • Present your own sentiments or opinions, which are backed by your own and other experts’ studies.

Appeal to their emotions.

  • People mostly decide according to how they feel about something and your content will reap the best benefits if you learn how to consistently evoke positive emotions.

Present an offer they can’t refuse.

  • This is how you make a truly compelling offer:
  • State the benefits to be gained.
  • Highlight the uniqueness of your offer.
  • Gain their confidence through social proof such as testimonials, feedback, and even likes on social media sites.
  • Present figures or stats that can lend even more credibility to your claims.

Take your audience on a journey.

  • The journey will increase your audience’s engagement with your brand and lead them to purchase from you with no questions asked.

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Steps To Develop A Useful Content Marketing Strategy

By SEOPartner

Source: http://www.forbes.com/sites/briansutter/2015/12/04/how-to-create-an-easy-content-marketing-strategy-youll-actually-use/

Your content marketing strategy should not only look good on paper; it should also be relevant, useful and sustainable for your business.

To come up with a useful strategy, you need to understand that there is no such thing as instant results. You need to invest your time, effort and patience to see improvements. You also need to design a system that makes it easy and fast for you to produce, deliver and promote content.

Here are 5 important steps you need to take to develop a content marketing strategy that you can actually use.

1. Know your objective.

Specify what you want to get out of your campaigns. If it’s leads you’re after, how many per month? If you want more email subscribers, what’s the exact figure?

2. Determine your conversions.

Don’t start content creation without identifying your conversions first. What are the actions you need your target audience to take that would impact your bottom line?

3. Identify your ideal audience.

Who are the people who will most likely to buy your products and services? They’re the people you want to make content for. Know what they want, where they hang out and other information about them that will help you create content for the personas you develop.

4. Create useful content.

Make content creation easier by making a list of ideas, and looking for ways to repurpose your original content into other content types and for other platforms.

5. Invest in content promotion.

The top three most effective ways to promote your content are the use of social media, partnering with influencers and having a solid SEO strategy.

6. Measure.

Always evaluate your results, so you can make improvements that will make your strategy even better over time.

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