content marketing strategies

The 8 Newest Digital Marketing Concepts To Learn

December 2, 2015 By SEOPartner

Source: http://www.business2community.com/digital-marketing/8-newish-digital-marketing-terms-know-01391336#TqM95OkQtUDm5Sj0.97

As a business owner, marketer or digital worker, it pays to be in the know about the latest and hottest in your industry. It’s a fast-moving, fast-changing marketplace, so keeping up with new trends, tools and techniques helps you stay relevant and ahead of the competition.

Effective marketers are constant learners.

Here are 8 new(ish) concepts that you should be getting to know by now:

1. Engage in cross-channel marketing.
As the name implies, cross-channel marketing refers to the many ways you should be connecting with your target audience through the various platforms, devices, networks and other digital spaces where they hang out the most.

2. Empower employee advocacy.
Employees are your best brand ambassadors. They reflect the human side of your business and lend emotional impact to your messages. One of the most powerful ways your brand boosts its positive image is when members of your team share what it’s like to be working for your company.

3. Take note of micro-moments.
Instant. Real-time. Split second. These terms describe best what micro-moments are. In digital marketing, it can be that moment when a customer posts a question about your product and you’re there to give timely and helpful advice. That less-than-a-minute encounter can hugely impact how your product is perceived right now.

4. Personalize it.
Take time to learn the special needs, motivations and traits of your customers, so you can create and deliver content that exactly suits their needs.

5. Make marketing real-time.
Be ready to publish content or predict and react to developments in your industry or niche as they come.

6. Follow-up with remarketing.
Once a customer engages with your business at least once, don’t let go — make sure to build and nurture that connection.

7. Use retargeting techniques.
Know more about the habits and preferences of your customers by investing in retargeting technology that gives you a deeper and more insightful look into what makes your customers take notice.

8. Be socially intelligent.
Take advantage of the data mined from social media to customize your interactions your customers and provide offers that you know that they will truly appreciate.

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Content Marketing Ideas To Celebrate December

November 26, 2015 By SEOPartner

Source: http://www.practicalecommerce.com/articles/94490-5-Content-Marketing-Ideas-for-December-2015

December is the busiest time of the year for many businesses—and if you play your cards right, it can also be the most profitable for you, too.

Celebrate the holidays with the right content ideas.

Content ideas for the holidays

To create even more excitement and cheer for you and your customers this season, here are more content marketing ideas that are perfect for the coming months:

1. Bring out a list of last-minute Christmas gift ideas for your shoppers.
It’s a way of hitting two birds with one stone: providing value and help to your customers, and giving your products or services some exposure.

2. Offer in-season how-to content.
Share your expertise by producing informative and educational content with advice, tips and instructions that can be relevant to your audience this season. These can be in the form of how-to content that make holiday preparations easier, more fun and memorable.

3. Share the cheer.
Post a greeting for your audience—a simple way to build, strengthen and nurture your relationship with them. It can be an electronic card, a heartwarming message, a social media message, a video or any other piece of season’s greetings in any platform that they will appreciate the most.

4. Talk about New Year’s resolutions.
Make sure the resolutions are relevant to your niche, so you can add in some tips or insights from your business.

5. Have a look back at the year that was.
A retrospective piece is a great way to make an impact before the year closes. An article or infographic, for instance, listing the trends and news in your industry for the past 12 months, are always popular and can earn big exposure because they’re easy to share.

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Add Spice To Your ‘Boring’ Content With These Tips

November 20, 2015 By SEOPartner

Source: https://tech.co/content-marketing-ideas-boring-industries-2015-11

Marketing for a “boring” industry? Producing content for such a niche can be tough. While some industries can easily be promoted with a trendy post or a viral campaign, there are also many types of businesses that you can’t easily market with, say, a tear-jerking online video or with witty copy.

Make content that wakes up your audience.

But as they say, a niche is only boring if you define it as so. Here are some content marketing ideas that can take your content from “boring” to brilliant.

Be a problem solver.

You cease to be boring when you choose to be helpful. Know the problems of your target market and provide solutions–you won’t exactly be gong viral, but you’ll most likely get the attention of the people and potential customers.

Newsjack.

Look for the most talked-about topic or issue or controversy in your industry. Now write about that–share your commentary, tips or insights on it. This is called newsjacking and it’s a surefire way to get the conversation going.

Visualize your data.

Add thrill to your data-driven content by looking for other ways to present them. It could be an infographic, an explainer video, even a photo essay. When done well, visuals make information easier to digest and more interesting to read.

Try analogies.

Analogies, when used right, can make complicated information simpler to understand. Think about this example from Hubspot and see if you can do something similar to your topic: “Inbound marketing is like dating … You don’t ask someone to marry you on the first date.”

Take lessons from print media.

Most popular magazines and journals, even if they have gone 100% digital, use print journalism principles for producing effective content. Analyze the posts of popular industry publishers. Contact their editorial team if they accept contributions, so you can learn their style and also have an opportunity to get published on a high-authority site.

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A Valuable Lesson That Content Marketers Can Learn From Comedians

November 12, 2015 By SEOPartner

Source: http://www.business2community.com/content-marketing/what-do-comedy-and-content-marketing-have-in-common-01375615#fYp5A0LMYChtM5jv.97

Effective content needs to be relevant, engaging and entertaining. It shouldn’t be a sales pitch, but rather an avenue for building relationships with your audience. When you have good content, you drive more traffic to your site. And the more qualified leads you have as visitors, the higher your chances of turning them into loyal customers.

If you want to create and deliver effective content, you might want to take a few cues from the art of comedy. Content creation is serious business for comedians.

Comedian on mic

Comedy has many genres and techniques. One method you can use for content marketing is observational comedy. A successful comedy act is built on this basic premise:

The comedian picks out an ordinary phenomenon—something that happens from “the backwaters of life.”
This phenomenon is so ordinary and can happen almost everyday, to the point that people mostly take it for granted and is rarely discussed or even noticed.
The comedian then makes a statement or observation about that phenomenon.
The jokes within the observational framework often start with: “Have you ever noticed…”

How can a content marketer apply the observational comedy technique in his or her content strategy? Here are some action steps:

Look for topics that your audience can really relate to. The topic can be a situation, problem, question or challenge that happens in your business on a daily or frequent basis. These can form the basis of your next “observational” piece of content.

Realize that what might seem as old hat to you, like the everyday things that you face in your business, can give your audience new information or new insights that they can find useful.

Acquire the comedian mindset. Great comedians are always on the lookout for great material. Many of them have notepads in their pocket or use their phone to write any inspiration or concept that come up to them in the middle of the day. As a content marketer, make content material gathering a part of your everyday life.

Talk about it! Now that you’ve collected your observations and formed your own take on it, it’s time to share it to your audience and see if they will appreciate your “punchline.”

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Boost Your Conversion Rate With These Content Marketing Tips

November 10, 2015 By SEOPartner

Source: http://www.castleford.com.au/blog/2015/ctas-that-scream-innovation-and-3-more-helpful-conversion-tips

The goal of every content marketing tactic is to encourage consumers to buy. The trick is to not push too hard to achieve this goal. Instead, create or seize upon opportunities that build long-term relationships, which increase brand awareness and lead to more conversions.

Use CTAs with your content.

Here are content marketing tips that boost conversion rates.

Use social media to distribute content.

A study from the Journal of Management Science reveals that recommendations from friends and social media connections boost sales on freemium products by up to 60 percent. The platform not only makes “word of mouth” your best weapon. It also helps your business direct traffic to your site. Provided, of course, you have targeted and engaging content.

Tweak your CTAs.

The right call to action buttons and words can increase conversion rates. But you need to test and see which colors and words work for your consumers. What works for other websites might not work for your site. So keep tweaking whenever your research points to this need.

Create trust — and maintain it.

Your content doesn’t necessarily have to come from you. It could be generated by your customers — preferably happy and satisfied ones. But instead of simply having direct quotes from actual customers, you could do video testimonials. Videos make customer feedback more authentic, and therefore, believable.

Trust creates positive impact on conversion rates. And it is the kind of effect from your content marketing tactics that delivers for many years to come.

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How-to Guides – Why Online Retailers Should Produce This Type Of Content

November 6, 2015 By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2433171/how-retailers-can-use-how-to-guides-for-content-marketing

Useful advice for site visitors can be an effective marketing tactic for ecommerce websites. Content like instructional videos, guide for buyers, and how-to guides address customer problems and this translates to more sales. Apart from that, below are other reasons why online retailers should produce how-to guides.

why produce how-to-guides

For long tail keywords

Helps you target long tail keywords.
Find terms that match what your site offers.

To attract users with purpose

Potential customers will be looking for solutions.
Rank through search by providing them.
Users may purchase your products to solve the problem.
Drive sales.

A consistent source of traffic

How-to guides are valuable content.
It works over a long period of time.
Worth the investment

To generate positive brand image

Customers will remember how you were able to help them.
It shows that you are an expert in an area.
Boost customer trust.

Increase search visibility

Guides are likely to be shared.
Reach to wider audience.

Help your site visitors and achieve your search goals. Start providing helpful and advisory content.

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OTR2015v

Content Marketing Ideas To Celebrate December

Add Spice To Your ‘Boring’ Content With These Tips

A Valuable Lesson That Content Marketers Can Learn From Comedians

Boost Your Conversion Rate With These Content Marketing Tips

How-to Guides – Why Online Retailers Should Produce This Type Of Content

Top 3 Content Marketing Secrets That Every Business Should Know