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How SEO Experts And Content Teams Can Work Together

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2423464/8-ways-content-marketing-and-seo-can-work-together

SEO and content are two different disciplines. But if it is to be truly effective online, SEO experts and content teams need to work together. Otherwise, content efforts will be wasted if on-site SEO groundwork has not been done. Here are some ways they can work together:

SEOs and content teams can work together

SEOs and content teams can work together

Providing Quality Content
SEO experts and content teams can create original and engaging content that will inspire people to linger on your site longer and will set you apart from competitors.

Creating Evergreen Content
They can provide a more useful article that can attract good links for your site to perform well in rankings for a longer period of time.

Doing Keyword Research
Both teams work well together in doing keyword research. Quality content produced achieves the exposure it deserves.

Monitoring And Measuring Keyword Goals
SEO and content should monitor if the content produce is hitting the mark or having an effect on search rankings.

Attracting Good BackLinks
Good content attracts impressive numbers of good backlinks.

Building Internal Links
Content improve user experience and help with your SEO goals. Internal linking will point users toward relevant content. It also helps Google crawl your site more effectively and rank your pages well.

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Seven Details That Should Be Clearly Identified In All of Your Content

By SEOPartner

Source: http://www.huffingtonpost.com/larry-alton/7-questions-you-should-answer-for-every-piece-of-content_b_7982932.html

Writing your content may come from different perspectives and various reasons. Most of the time, most content boils down into a certain commonality because these are being categorized and fine-tuned in so many ways. When creating content, follow these seven (7) tips:

1. The specific audience addressed by your content.
2. Your purpose for creating the piece.
3. The importance of the subject you have chosen for the content.
4. The major point that you want readers to take away from the piece.
5. Your audience’s preferred medium or mode of delivery for the content.
6. The rest of the community’s take on the topic you have pursued.
7. All the other valuable benefits that your readers can receive from your content.

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Ways To Draw Loyal Audience

By SEOPartner

Source: http://neilpatel.com/2015/06/18/5-scientifically-proven-techniques-to-attract-a-loyal-audience/

Solid content is the foundation of every business that has successfully built a loyal audience. Here are 5 scientifically proven techniques to attracting loyal audience:

Grow Your Audience

Grow Your Audience

  1. Optimize your audience’s buying cycle which are:
  • Awareness
  • Evaluation
  • Purchase
  1. Create Serial Content (content in series)
  • This strategy keeps readers coming back for more
  1. Utilizing external growth hacks
  • A marketing procedure where brand new companies use analytics, social metrics and tools to sell products and gain exposure.
  • Here are simple ways to ensure your success when using external factor growth hacking:
  • Connecting to your customers on a personal level
  • Capture your audience’s interest based on their need
  • Get involved in the discussion
  • Drive an audience that believes and cares about your project
  1. You can reverse-engineer your market
  • Reverse engineering a successful competitor backlink and digital marketing will require you to:
  • Know your audience to know your objective
  • Focus on your customer’s needs
  • No be afraid to sell to your loyal audience
  1. Measure your audience engagement
  • Track actionable metrics, eg. email subscribers, leads, sales

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5 Content Creation Obstacles And How To Overcome Them

By SEOPartner

Source: http://www.business2community.com/content-marketing/overcoming-five-barriers-to-content-creation-01259907

Content creation is not for everyone, and it comes with many challenges that make the process even more difficult. The following are the most common barriers to content creation and some tips on how to manage them:

5 Content Creation Obstacles

5 Content Creation Obstacles

1. You’re not a skilled writer.

Look for other forms of content. For instance, if you’re more confident with your speaking skills, record a video or audio instead of writing an article.

2. You’re not sure how you will benefit from content.

Some sellers see no point in creating content because they feel their role won’t get any benefits from it. But experts say that anything that delivers value – which is what quality content does – will deliver significant returns to your business.

3. You’re not a creative type of person.

Don’t fall stereotype writers and content creators as the creative types. As long as you can deliver a message in a clear and engaging manner, then you can create content.

4. You feel that you’re not credible enough to be a publisher.

Validate your content with solid research and insights form subject experts, thought leaders and your peers.

5. You get no support from the bosses.

Get the support of management and show them the value of content by delivering a presentation that on case studies that show the returns of investing in content.

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Simple Ways To Achieve Success In Content Marketing

By SEOPartner

Source: http://marketingland.com/10-stupidly-simple-hacks-win-content-marketing-133061

Content marketing is hard but it doesn’t have to be huge or time-consuming. By applying the correct principles that will open better opportunities, in fact, very simple opportunities you may not have been able to even see before can help you boost your content marketing to new heights.

Achieve Success In Content Marketing

Achieve Success In Content Marketing

  1. “Double-Open” email marketing.
  • This involves only three steps which are: To send email to your list,­­­­­ put together the list of those that opened and didn’t open the email then simply change the subject line and resend the email to the list of non-opens. ­­
  1. Always put great importance to your blog subscription forms.
  • Blog pages usually are in the top-of-the-funnel lead-generation strategy. Make sure your blog subscription forms are visually prominent.
  1. Create a number of excellent headline ideas to choose from.
  • Having a number of headlines to choose from, you can be sure to find out which among these titles actually draws in most of the readers rather than settling down on the very first title you created.
  1. After someone fills out a form, don’t leave them stranded and have nothing to do in your Thank You pages.
  • Use the opportunity of engaging your customers further by:
    • Building authority with trust signals, awards and testimonials
    • Becoming an excellent source of information by providing relevant and high quality content.
    • Offer limited-time sales
    • Give them the opportunity to connect with you on social.
  1. A/B test your email sender name.
  • Test whether your brand name or a real name under your CEO, Marketing Manager’s name or whoever really, would have better impact and click through rates.
  1. Repurposing effective and relevant content.
  • If you are having troubles coming up with many topic or ideas easily, repurposing your once effective content is a great hack. If it was once successful, there’s no harm in using it again with a fresh angle and meaning.
  1. Effective use of social snippets.
  • For an attractive and tempting social media post, make sure to integrate some social media tools like OpenGraph, Schema markup and Twitter cards to your site.
  1. Humans are lazy – So make it noticeable and simple.
  • Be sure to make it clear to your visitors what actions they can take on your website, especially when it comes to sharing your content.
  1. Prioritizing link earning.
  • Nabbing a link on an authoritative site can generate tons of traffic and conversion.
  1. Create useful and helpful content.
  • Continually making incremental progress is still the best way for you to win at content marketing.

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Improving B2B Marketing Through High Valued Content

By SEOPartner

Source: http://www.business2community.com/content-marketing/how-to-get-more-value-from-your-articles-01247460#eL3kqAXb8HTgPBJI.99

High quality content and blog posts are great ways to improving your B2B marketing. With the right content and quality information, reaching a wider range of audience attracting more leads and turning them into customers can be easily achieved. That being said, adding more value to your articles is the way to achieve success.

Here are great ways in getting more value for your articles:

  1. Interlinking your blog posts and articles can lower bounce rates.
  2. Make it easy for readers to tweet your content with pre-written “tweetable” content
  3. Urge your readers to click with an effective call to action statement.
  4. Appealing visual presentation using relevant and high quality images.
  5. Use your own data in your articles.
  6. Use SlideShare presentations.
  7. If you have a group of articles, you can turn them into a white paper or ebook.

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Move Ahead Of The Competition With These Proven Content Techniques

By SEOPartner

Source: http://www.forbes.com/sites/johnrampton/2015/06/16/essential-content-strategies-to-dominate-your-competition/

Proven content techniques

Proven content techniques

  1. Choose your words and visuals with care.

Make sure to use words that are relevant. They should efficiently deliver your message. And they should be interesting to yoru target readers.

  1. Invest in presentation.

Present your words well with an engaging page design.

  1. Use a scientific SEO strategy.

SEO is still a crucial part of content marketing, so make sure your content is optimized for search engine discovery.

  1. Manage your content with the right system.

Deliver reliable and quality content by setting up a content management system (CMS) that your team can use.

  1. Take advantage of content tools.

Be more productive and effective by using the right content production tools for your campaigns.

  1. Learn to use metadata to your advantage.

Track, monitor and analyze metadata as it equips you with the right perspective on using content marketing with the best outcome.

  1. Be clear about the strategy.

All aspects of content (research, conceptualization, benchmarking, dialogues, design, and creation) should be informed by an over-arching strategy.

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