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10 Examples of Brilliant B2B Content Marketing

By SEOPartner

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx

B2B content marketing done right can rival the creativity and appeal of the best consumer campaigns out there. As an example, here is a list of exceptional B2B content marketing that innovative companies rely on:

B2B Content Marketing

B2B Content Marketing

1) Inside Design Series – InVision

Takeaway: Invest in unique and rare content.

2) 99U – Adobe

Takeaway: Turn off your sales pitch when doing content.

3) End of Year Financial Hub – MYOB

Takeaway: Know and understand your target market.

4) Page Fights – Unbounce

Takeaway: Produce more than just text-based content.

5) Expertise – Deloitte

Takeaway: Be a specialist.

6) Magazines – First Round

Takeaway: Leverage your network.

7) Visual Content – FireRock

Takeaway: Know your channel and establish geographic labels.

8.) Original Content – Wistia

Takeaway: Bank on humor.

9) Instagram Account – GE

Takeaway: Make things fun; give nicknames to followers.

10) Twitter Content – GoToMeeting (Citrix)

Takeaway: Share content from other people and brands.

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Nostalgia Marketing: The Right Way To Do It

By SEOPartner

Source: http://www.searchenginejournal.com/sejthinktank-recap-nostalgia-marketing-works/133947

Executive Editor of Search Engine Journal, Kelsey Jones, on a 40-minute presentation covered the effects and advantages of nostalgia marketing. Kelsey also included how to make nostalgia marketing work for your brand, and here are her suggestions:

The right way to do Nostalgia marketing

The right way to do Nostalgia marketing

  • Consider the ages of your target market and pull marketing/content ideas from when they were between 6 and 16 years old.
  • Showcase your brand’s own history using the marketing/content idea you developed.
  • Do it in moderation to avoid being seen as too cheesy or trying too hard.
  • Make sure to use it to create a better connection with your audience.
  • Perform a thorough research – was there any issue with the product you wish to use? was it recalled for massive safety issues? Be sure to be thorough in doing your research as this may backfire and end up coming across as ignorant or insincere to your audience.

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The Basics Of Persona-Based Content Marketing

By SEOPartner

Source: http://marketingland.com/why-you-need-persona-based-content-marketing-strategy-125582

If you want to boost your influence over your buyers, make sure you are connecting to them and addressing their specific needs. This is done through targeted content, which can only be possible if you know how to implement persona-based content marketing.

Persona-Based Content Marketing

Persona-based content marketing

What is a buyer persona?

A buyer persona represents your customers. You can have as few as two or as many as 20 buyer personas, depending on your business situation. You create buyer personas by identifying specific factors such as:

  • Who are they?
  • What do they want to accomplish?
  • What are their goals?
  • How do they behave through the sales cycle?

How can I discover the buyer personas in my business?

  • Interview and do a survey of your customers.
  • Consume content.
  • Gather demographic information.
  • Consult with your sales team.
  • Do market research.

Buyer personas are also important when you’re selling to buying teams.

  • Relevant content for VP of marketing includes case studies and thought-leadership pieces.
  • For CFOs/controllers, case studies with ROI metrics.
  • For individual marketers, company interviews, blog posts that highlight subject matter expertise.

Know the three stages a buyer goes through before he or she makes a decision:

  1. Awareness – buyer recognizes a problem and looks for content to solve it. Content is usually vendor neutral.
  2. Consideration – buyer researches for content that directly addresses his or her pain points. Content, which is vendor-published, must speak to the buyer’s unique challenges.
  3. Decision – features differentiating info with demos, trials, and comparison pieces; content should also point to the next steps after a purchase is made.

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Top Content Marketing Beliefs That Are Not Always True

By SEOPartner

Source: http://blog.crazyegg.com/2015/04/01/7-content-marketing-best-practices-you-should-probably-ignore/

With so many experts and so-called gurus sharing content strategy tips and guidelines, it can be hard to decipher which are “best practices” and which are just useless blabber.

Beliefs-About-Content-Marketing

Beliefs about content marketing

When it comes to content marketing, here are the most commonly repeated pieces of advice that are not always true for all businesses and brands.

  1. The more the merrier.

Don’t be pressured to generate more content. Establish the frequency and volume of the content you publish according to the needs and preferences of your audience.

  1. You need a blog now.

There is more to content marketing than blogging. In fact, you can do it even without a blog – it all depends on your target audience and the platforms they prefer.

  1. Set aside a major investment.

While you need to invest in content marketing, it doesn’t necessarily have to cost a lot. For instance, you can source content from users and followers or use viral campaigns.

  1. Make it short and sweet.

Not all audiences have a short attention span. Focus more on quality rather than word count.

  1. Always make a bang!

Attention-grabbing headlines are helpful but make sure the body of the article is substantial and valuable as well.

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The Basic Idea To A Successful Content Marketing Strategy

By SEOPartner

Source: http://www.techwyse.com/blog/content-marketing/3-stages-of-content-marketing/

Content marketing is one of the best ways to increase online business and build a rock solid foundation for businesses. It takes time because it is based on building trust and validity with people. Below are some of the basic idea presented to help you succeed in the content marketing arena.

successful content marketing ideas

Successful content marketing ideas

1. Valuable Information
– Readers browse over the pages of the internet because they look for something. They are looking for a certain information that would be of help to them. When you offer a high content value, it makes you more credible and dependable. This way, people will seek your advice and opinion. Hence, it allows you to engage with them and build a good relationship.

2. Credible Status
– You need to attract as many readers as you can to read your content. Individuals will more likely deal with someone they trust so when you acquire the trust and reliability from your readers, they become more responsive in considering any products or services.

3. Offers
– While realizing that you are doing this for business, it sometimes helps to put the sales aspect aside. It is better to make offers instead of aggressive sales pitches. Give your readers the option to accept or decline. This gives you credibility, and allows users to be comfortable. This trust will make the selling process much easier

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Effective Guidelines In Guest Blogging

By SEOPartner

Source: https://blog.ahrefs.com/still-doing-guest-blogging-keep-these-in-mind-2/

Guest Blogging is still one of the most preferred SEO strategies of website admins and business owners. For years, guest blogging has been around and still as effective as ever, provided you follow the basic and guidelines in properly submitting a guest blog post.

Guest Blogging

The guest blogging handbook

1. Write fresh content. Always make sure to write original and unique content. Google can easily identify if the content is spun and has been already published on a different website.

2. Always include links and anchor text. Avoid adding anchor text links that obviously looks promotional and spammy. Use natural and branding keywords as much as possible as anchor texts.

3. Add images, videos, etc. Readers always find content to be engaging when it includes relevant images and high quality video. Adding visuals help increase traffic and provide more authority to the article.

4. Choose the right website. Always look for the best relevant website for posting your quality guest post. Check high backlink growth, high social exposure, and low outbound link profile for exact matched anchor text.

5. Consider the website’s social media engagement. Check out their social signals and confirm that they have got good set of followers. Google depends on social signals for evaluating the significance of an article.

6. Build a dominant author profile. Publishing an article with a high authority author profile increases trust and attracts more viewership.

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