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3 Important Elements Your Content Must Have

By SEOPartner

Source: https://www.entrepreneur.com/article/270880

There are about 2 million blog posts being published every day based on MarketingProfs. It is for this reason that the environment became very competitive. So how exactly will you make your material stand out from the noise?

Break Out From The Crowd With These 3 Content Marketing Tips

3 Elements Your Content Needs

3 elements your content needs

1. Add research – Instead of sharing insights from within your company, consider using statistics and research from external sources. Know that most popular blogs discuss statistics, research and numbers proving that certain methods, strategies and tactics are better than others. Adding research to your content marketing strategy will help you establish a nice network of external links back to your content.

2. Have a network of external links – Experts highly emphasized that having a network of external links goes beyond increasing your traffic. It will greatly impact your organic rankings. According to Moz, external links are very crucial for SEO. And since they indicate relevance and popularity for search engine algorithms, they surely can help raise your content to the top of search engine results.

3. Share your own research – Instead of turning to the research from other companies, consider starting sharing your own as this will help make your content more relevant and interesting. This will not just highlight interesting trends in your niche but it will also train your audience to make your site a go-to source for industry research.

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5 Ideas On How To Make Your Business More Customer-Centric

By SEOPartner

Source: http://www.jeffbullas.com/2016/04/06/5-ways-grow-business-customer-centric-content/

These days, it’s imperative for content marketing to be more personalized in able to effectively capture “digitally inclined” consumers and generate conversions. Here are five ways you make your content more customer-centric.

Ideas on how to make your business customer-centric.

Ideas on how to make your business customer-centric

1. Tweak your content so it’s readily accessibly to your target audience or customers.

  • Take into consideration the type of content that customers prefer and present that in a format that’s readily viewable on all types of mobile device.

2. Speak directly to your customers.

  • Implement the “you” mentality, instead of the “we” mentality. Make your content all about them and providing them value, instead of going on and on about what your business is capable of doing.

3. Lock in customers by focusing your services on where they are in the consumer life cycle.

  • Steer clear of making generalizations in catering to your target audience. Make every customer feel special by customizing your service and basing it on what they need and want for the time being; craft the appropriate experience for them.

4. Listen to what your customers are saying.

  • Improve your brand of service based on all the data you’ve gathered from your customers.

5. Always monitor the behavior of your customers.

  • Keep an eye out for changes in their behavior, such the frequency of their online presence, or the device they’re using. In doing so, you can plan your content and effectively deliver it according to their preferred channels.

Customer service is at the forefront for businesses. If you focus on meeting your customers’ expectation, you can expect to see greater success, in terms of sales, traffic, and loyalty for your business.

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Tips In Creating Visual Content For Mobile

By SEOPartner

Source: http://contentmarketinginstitute.com/2015/10/visual-content-mobile/

Today, since more and more people are using mobile devices for almost anything, business owners and website owners are looking for ways to be able to accommodate mobile audience. It is really hard to browse through a website using your mobile device because you have to zoom in the page to see the details such as the drop down list and pop-up buttons. And so, it is important to know how you can create a visual content for your mobile audience.

visual content for mobile

visual content for mobile

Here are some tips you can use as your guide.

– Identify what your audience want. According to a recent survey, most mobile audience want a simple and straight text content for their mobile devices mainly because it is easier to read and navigate. Although it can be nice to see images and infographics, content for mobile should be simple and easy to navigate.

– Check your content on mobile before publishing. Many people still forget to preview their content on mobile before actually publishing it. This should be an important thing to remember to ensure that you provide effective content to your mobile audience.

– Use enough text size. It is strongly advisable to use text that is perfect for a mobile screen so your audience do not need to zoom in as this can be a bad signal for your site.

– Recycle your content. You do not actually need to create a new one that will work for mobile. Rework your existing content by making it simpler for mobile users.

– Take advantage of social media. Check if your content looks good when shared on Facebook, twitter or any other social media site. This is one way to know if your content will look good on mobile too.

– Create short videos. For desktop users, content marketing experts say that 5 minutes should be enough, however, for mobile audiences it should be shorter.

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How To Write Blog Posts That Generate Leads And Traffic

By SEOPartner

Source: http://neilpatel.com/2015/07/02/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/

The real key to content marketing success is to consistently write, market, and promote. How can you write a compelling blog post that can generate more qualified leads or drive traffic to your site? Check in-depth guide below.

write-blog-posts-that-generate-leads-and-traffic

Generate leads and traffic

1. Understand the blog post anatomy or structure.

  • Awesome headline
  • Catchy picture
  • A punchy introduction
  • Lead into your main points
  • Deliver your main points
  • Wrap up through a conclusion
  • Invitation for feedback
  • Engage readers through related posts, comments, and sharing

2. Learn how to do SEO like a pro.

  • On-page SEO when done correctly can improve the search performance of your site.
  • Optimize various elements of your page.
  • Use keywords in a natural way.
  • Do a keyword research.

3. Create posts of practical value.

  • Generic blog posts make readers tired.
  • Create posts that address the right topics.
  • Focus on unique and useful content.
  • Inform readers what benefit they will get from your post.
  • State the problem or situation and give the solution.

4. Captivate your audience using the AIDA model

  • Awareness, Interest, Desire, Action
  • An effective model to persuade a prospect to buy
  • Grab your reader’s attention by solving their problems.
  • Stimulate interest.
  • Build up desire.
  • Urge the reader into action.

5. Build links to your blog posts.

  • Build or earn a high-quality link to your blog post.
  • Internal and external link building will boost your rankings.
  • Trusted and quality links still what ranks and what doesn’t.

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Six Ways In Creating Content That Can Ease User Experience

By SEOPartner

Source: https://econsultancy.com/blog/66684-easy-does-it-six-ways-content-can-reduce-effort-for-your-online-users/

Ease of access, better user experience and low effort in navigation as well as better content serves as a powerful nudge to your visitor/client engagement and conversion.

Ways To Create Great Content

Ways To Create Great Content

Here are five ways to make life easier for users with your content.

  1. Make sure your content look easy for scan readers.
    • Perform squint test
    • Edit tightly
    • Signposting
    • Use subheads, bullets and numbered paragraphs
    • Highlighting important parts of the content
  2. Structure your content according to type. This way,
    • Users will easily see what kind of content they are getting
    • You are able to inspire deep content discovery
    • Streamlining production is easy
    • You cover off SEO
    • You support content sustainability.
  3. Use terms and phrases that all kinds of readers can understand.
  4. Scope out how much there is to come.
  • Users will be more interested and grateful when you give them a sense of the scope of the content item you’re looking at.
  1. Provide information up front.
  • Tell them at the outset what they need.
  1. Immediately give them how much effort is involved up front.
  • The idea again is to give people an idea up front of the effort involved. Provide estimates of how long it will take for them to fill up the form.

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Simple Ways To Achieve Success In Content Marketing

By SEOPartner

Source: http://marketingland.com/10-stupidly-simple-hacks-win-content-marketing-133061

Content marketing is hard but it doesn’t have to be huge or time-consuming. By applying the correct principles that will open better opportunities, in fact, very simple opportunities you may not have been able to even see before can help you boost your content marketing to new heights.

Achieve Success In Content Marketing

Achieve Success In Content Marketing

  1. “Double-Open” email marketing.
  • This involves only three steps which are: To send email to your list,­­­­­ put together the list of those that opened and didn’t open the email then simply change the subject line and resend the email to the list of non-opens. ­­
  1. Always put great importance to your blog subscription forms.
  • Blog pages usually are in the top-of-the-funnel lead-generation strategy. Make sure your blog subscription forms are visually prominent.
  1. Create a number of excellent headline ideas to choose from.
  • Having a number of headlines to choose from, you can be sure to find out which among these titles actually draws in most of the readers rather than settling down on the very first title you created.
  1. After someone fills out a form, don’t leave them stranded and have nothing to do in your Thank You pages.
  • Use the opportunity of engaging your customers further by:
    • Building authority with trust signals, awards and testimonials
    • Becoming an excellent source of information by providing relevant and high quality content.
    • Offer limited-time sales
    • Give them the opportunity to connect with you on social.
  1. A/B test your email sender name.
  • Test whether your brand name or a real name under your CEO, Marketing Manager’s name or whoever really, would have better impact and click through rates.
  1. Repurposing effective and relevant content.
  • If you are having troubles coming up with many topic or ideas easily, repurposing your once effective content is a great hack. If it was once successful, there’s no harm in using it again with a fresh angle and meaning.
  1. Effective use of social snippets.
  • For an attractive and tempting social media post, make sure to integrate some social media tools like OpenGraph, Schema markup and Twitter cards to your site.
  1. Humans are lazy – So make it noticeable and simple.
  • Be sure to make it clear to your visitors what actions they can take on your website, especially when it comes to sharing your content.
  1. Prioritizing link earning.
  • Nabbing a link on an authoritative site can generate tons of traffic and conversion.
  1. Create useful and helpful content.
  • Continually making incremental progress is still the best way for you to win at content marketing.

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5 Ways For Businesses To Create A Mature Content Strategy

By SEOPartner

Source: http://www.forbes.com/sites/jaysondemers/2015/05/19/5-ways-your-content-marketing-needs-to-grow-up/

Content marketing is establishing authority and credibility through content publications. Here are 5 critical points to remember to stay on top of the game:

1. Documenting your content strategy is a must.

2. Having a solid understanding of your mobile users’ behaviors and preferences

3. Having a documented content life cycle for you to understand and be able to reproduce.

4. Understanding the connection between your audience and your content is key to increasing relevance and eventually conversions.

5. Using storytelling to create an emotinal investment that captures your audience attention without having to market directly

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