Developing technologies should be embraced by marketers because of the opportunities they present for promoting valuable content in a whole new manner. These five solutions, while not all new, can help you build a refreshing and advantageous campaign.
Content marketing innovations
Social purchasing. In 2015, Pinterest kicked off the trend of enabling consumers to purchase products from its pins.
Augmented Reality and Virtual Reality. Web users are increasingly demanding better visual engagement. Facebook addresses that demand by picking up Oculus, which could make VR a reliable content channel in the future.
Google RankBrain. Fully automated, self-updating search algorithms can create an impact on search results without documentation or warning, which can prove to be a challenge to content marketers.
Live streaming. This capability would give people greater access to “as-it-happens” content.
Instant Articles. This technology embeds content into Facebook feeds; readers won’t have to click to an external site to access it.