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Thinking About Outsourcing Your Content Marketing? These Questions Will Help You Decide

By SEOPartner

Source: http://tech.co/outsource-content-marketing-2016-01

Content marketing is more important than ever. But you have to do it right in order to reap its benefits. Business owners need to know that it’s not a magic bullet. It takes time, patience, attention and specialization to get sustainable results from content marketing.

To outsource or not? That is the question.

To outsource or not?

One way to ensure you get the most out of content marketing is to outsource the task the right people. If you’re thinking about this route, check out the following questions to ask yourself that will help you make a decision.

1. Do I have the necessary skills and the required time to do it well?

If you’re the business owner, the answer is most likely NO. No, you won’t have the time, experience, qualifications and energy to do content marketing on top of running the business. It’s best to delegate the task to professionals who have the tools, talent and training to handle your content marketing effectively.

2. Do I have the right people in my team to take care of it?

The last thing you want to do is to turn over content marketing to your sales department or your marketing people or any random person in your in-house team. It’s a common mistake entrepreneurs make, and they pay big for that mistake. To save time and avoid costly errors, it’s best to take the job to specialists you trust.

3. Do I have the budget for it?

Many startups are hesitant to outsource because they don’t want to add yet another expense to be shouldered by their limited resources. But if you get the right team, you’ll eventually realize that content marketing is an investment rather than a cost, because of the sure ROI you can obtain from it.

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Is Downloading Your Content Worth It?

By SEOPartner

Source: http://www.entrepreneur.com/article/254473

An excellent content marketing strategy has many moving parts. Each one is important to the success of your efforts. But it is the content at the bottom that will capture your most qualified leads. This content type is often limited to audience members willing to give their information in order to gain access – that is why it is known as gated content. For your gated content to be effective, it must be worth the download.

Gated Content

Gated content

3 Qualities Of Valuable Gated Content

It contains information that only your company has – Be sure to provide pieces of information that cannot be found somewhere else where they don’t need to share their personal details. If, for instance, you have developed a specific formula to calculate a certain metric or perhaps performed original research, include this in a piece of gated content.

Provides a deep understanding about the topic – Copying and pasting content into an eBook or a white paper won’t be enough. Take time to gather more quotes from the experts. Perform supplemental research to back up your claims. Your gated content must leave readers feeling “full” since it provides all the information they need.

Easy to understand and use – Before you gate your content, make sure that it is easy for the readers to understand and use. In case you created a spreadsheet to help users in terms of organizing information, you need to include a guide on how to use it efficiently.

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Avoid Content Shock In 2016 With These Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-b2b-content-marketing-will-overcome-content-shock-2016-01419473#6MoPRFkQe52gicDs.97 

The power of content has never been more intense as now. Business owners, marketers and everyone in the business and digital sphere are aware of this. So they continue to create more and more content to market their brands and campaigns.

As a result, consumers today are bombarded with an outstanding number of content every time they go online. Wishpond estimates that as many as 27,000,000 content pieces are released per day. This volume of content can lead to what social media expert Mark Shaeffer names as “content shock.”

As a business, you wouldn’t want to overwhelm your audience with content because that will simply push them away. And as a consumer of content, you wouldn’t want to drown in content either; you want to access those that are valuable to you. Here are 5 ways to avoid content shock:

Oh no! Don't let content shock mar your marketing results.

Oh no! Don’t let content shock mar your marketing results.

Be updated and keep up with the changes.

Be prepared for huge and fast shifts in how platforms are used for content marketing. Know which platforms are relevant to your industry and are preferred by your audience. Always keep an eye out for trends and updates so you can also tweak your approach as needed.

Measure and monitor.

Don’t just go blindly into content marketing. Establish systems to track the responses you get for your content. Study and master the use of analytics so you can focus on creating only content that your audience wants.

Be clear about your objectives.

Content marketing can accomplish multiple objectives. But to be truly effective and to have a clear direction, you need to identify your main goal for each campaign. The type of content and promotion required for achieving thought leadership may be different from the content made for generating leads.

Focus on your speciality.

Just because experts in your niche are doing face-to-camera videos doesn’t mean you should do it, even if you feel and look obviously comfortable in your presentations. So don’t force it. Go only for content types that you are good at. If you really need a certain type of content to be produced, outsource it.

Leverage LinkedIn.

LinkedIn is an essential content marketing platform, especially if you’re in a B2B industry. Use it to establish your profile online, publish additional blog posts and connect with people in your industry.

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Cultivate Customer Loyalty With Content Marketing

By SEOPartner

Source: http://www.business2community.com/content-marketing/build-customer-loyalty-content-marketing-01419026#67IQ3GdhmrkBiQyk.97

Unlike brick-and-mortar shops that can hand out customer loyalty cards, online businesses cannot. They can, however, build loyalty through the effective use of content marketing. Here’s how:

Find your way into your customers' hearts with these tips.

Find your way into your customers’ hearts with these tips

Be courteous and show gratitude
A simple automated message expressing gratitude after a purchase can go a long way.

Keep tabs on customer reviews
Constantly monitor online reviews and respond promptly to both complaints and praises.

Make a stand
Craft your messages around the values that you wish your brand to stand for.

Create a newsletter
You do not always have to sell anything. Your goal is to simply connect with your customers.

Give something of value
Social media should not always be about promoting your products or services. From time to time, share content that is useful for your target audience.

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Top 3 Most Valuable Content Marketing Assets in 2016

By SEOPartner

Source: http://www.huffingtonpost.com/noble-crawford/3-content-marketing-asset_b_8842854.html

The online marketing space is fast-changing and highly dynamic. Business owners and marketers are expected to be always flexible and adaptive to change—if not lead the change themselves.

The principle of change is especially important now that a new year is about to roll out. But while you’re looking into the new, it doesn’t mean you just throw all the old stuff away.

Invest in blog posts, online videos and case studies in 2016.

Invest in blog posts, online videos and case studies in 2016.

Here are the top 3 content marketing assets that you should still keep in 2016:

  1. Blog.

Continue to keep your blog and make it even better, even with the emergence of micro-blogging sites and social media updates. Especially now that people are basing their content decisions on content, blogs have gained influence more than ever.

  1. Online videos.

The audio-visual medium is one of the most powerful platforms to educate your market and explain to them the products and services you offer. In 2016 video will continue to be big because video content consumption and the credibility attached to videos continue to rise.

  1. Case studies.

Let your results speak for you. Publish case studies in your website, whether in the form of an informative article, infographic, podcast or video. Make the transcripts available in PDF for your salespeople to maximize and your customers to store in their digital bookshelves.

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How To Succeed With Your Content Marketing Today

By SEOPartner

Source: http://www.business2community.com/content-marketing/heres-content-marketing-failing-01392322#yQCksBjwPMbqBUzS.97

Content marketing is changing so rapidly that marketers struggle to keep up. It’s not just simply using new technologies that work for your goals and brand. It’s also about having and mastering the following things:

How to succeed with content marketing

How to succeed with content marketing

Generate content that creates a larger audience and meets your branding needs.

Your digital marketing team needs to implement the three C’s: content, complexity, and compliance. Your high-quality content has to increase the volume of your audience, meet their needs, and serve your brand’s requirements.

A dedicated team who understands your brand and your industry.

The problem with executing digital marketing strategy, let alone achieve success with it, is the need for speedy development and the reality of a slow approval process. Both could kill any innovative content you might have conceptualised.

So what you need is a dedicated team who will focus on creating and implementing your content. You need a decisive and efficient team that can create an idea that echoes your brand and tells a compelling story to your target audience. With a dedicated team, you should not only get well-written pieces but also ones that are on-brand.

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Content Marketing Ideas To Celebrate December

By SEOPartner

Source: http://www.practicalecommerce.com/articles/94490-5-Content-Marketing-Ideas-for-December-2015

December is the busiest time of the year for many businesses—and if you play your cards right, it can also be the most profitable for you, too.

Celebrate the holidays with the right content ideas.

Content ideas for the holidays

To create even more excitement and cheer for you and your customers this season, here are more content marketing ideas that are perfect for the coming months:

1. Bring out a list of last-minute Christmas gift ideas for your shoppers.
It’s a way of hitting two birds with one stone: providing value and help to your customers, and giving your products or services some exposure.

2. Offer in-season how-to content.
Share your expertise by producing informative and educational content with advice, tips and instructions that can be relevant to your audience this season. These can be in the form of how-to content that make holiday preparations easier, more fun and memorable.

3. Share the cheer.
Post a greeting for your audience—a simple way to build, strengthen and nurture your relationship with them. It can be an electronic card, a heartwarming message, a social media message, a video or any other piece of season’s greetings in any platform that they will appreciate the most.

4. Talk about New Year’s resolutions.
Make sure the resolutions are relevant to your niche, so you can add in some tips or insights from your business.

5. Have a look back at the year that was.
A retrospective piece is a great way to make an impact before the year closes. An article or infographic, for instance, listing the trends and news in your industry for the past 12 months, are always popular and can earn big exposure because they’re easy to share.

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