content marketing tips

Add Spice To Your ‘Boring’ Content With These Tips

November 20, 2015 By SEOPartner

Source: https://tech.co/content-marketing-ideas-boring-industries-2015-11

Marketing for a “boring” industry? Producing content for such a niche can be tough. While some industries can easily be promoted with a trendy post or a viral campaign, there are also many types of businesses that you can’t easily market with, say, a tear-jerking online video or with witty copy.

Make content that wakes up your audience.

But as they say, a niche is only boring if you define it as so. Here are some content marketing ideas that can take your content from “boring” to brilliant.

Be a problem solver.

You cease to be boring when you choose to be helpful. Know the problems of your target market and provide solutions–you won’t exactly be gong viral, but you’ll most likely get the attention of the people and potential customers.

Newsjack.

Look for the most talked-about topic or issue or controversy in your industry. Now write about that–share your commentary, tips or insights on it. This is called newsjacking and it’s a surefire way to get the conversation going.

Visualize your data.

Add thrill to your data-driven content by looking for other ways to present them. It could be an infographic, an explainer video, even a photo essay. When done well, visuals make information easier to digest and more interesting to read.

Try analogies.

Analogies, when used right, can make complicated information simpler to understand. Think about this example from Hubspot and see if you can do something similar to your topic: “Inbound marketing is like dating … You don’t ask someone to marry you on the first date.”

Take lessons from print media.

Most popular magazines and journals, even if they have gone 100% digital, use print journalism principles for producing effective content. Analyze the posts of popular industry publishers. Contact their editorial team if they accept contributions, so you can learn their style and also have an opportunity to get published on a high-authority site.

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Tips On Making Timely Content For Your Audience

November 18, 2015 By SEOPartner

Source: http://blog.hubspot.com/marketing/right-content-right-time-tips

Timing is a key component to success. This applies not only to content marketing, but also in many other different fields. For content marketers, it’s very important to create not just the right content, but also deliver it to the right audience at the right time. It seems almost impossible to hit all three requirements at once, but there are ways to achieve this. Here are a few tips to help content marketers create timely material for their target audiences:

Tips on making timely content

1. Learn about your audience. As mentioned earlier, there are three things that make successful content marketing: great content, the right audience and timeliness. Learning more about your audiences lets you know their key characteristics (age, gender, etc.) and needs. Knowing this will make it easier to know what kind of content to create.

2. Set your objectives. Once you know more about your audiences, the next step is to determine what you aim to achieve with your content. Do you want to raise more awareness about your brand, reach out to and interact with audiences more, or establish yourself as a brand leader?

3. Stay up to date with current events and trends. Knowing what’s going on in the world (or at least your locality) can show you events that can be used as opportunities to showcase your content. Providing commentaries on current events and creating material that is relevant to trends keeps your online presence more active. Get in touch with what’s happening in the world!

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Weekly Digest November 6 2015

November 11, 2015 By SEOPartner

This week at SEOPartner, learn how to create viral content, use social media for better user experience, be on top of search engine rankings and much more.

Ways To Create Viral Content

Creating content is the key to getting your site indexed faster but getting noticed on different social media platforms is the best position to be. This article gives you ways on how to create viral content that will help your brand be popular.

Avoid These Content Marketing Sins

Creating content is a must to help your site’s cache rate. It is also important to make high-quality and informative content, and here are things you need to keep away from when it comes to content marketing.

SEO Tips To Improve Your Content

Adding relevant content to your site helps you build authority. Here are a few tips on how to make your content Ecommerce ready.

RankBrain: New AI System By Google

Google now uses an artificial intelligence system called RankBrain when processing search results. Learn more about RankBrain and how it works.

Make Your Visitors Read Your Lengthy Articles

Creating time worthy articles for your visitors is a big challenge. This post gives you ideas on how to get your visitors attention and have them finish your entire article.

How To Handle Manual Penalty

Manual penalties can hurt your site big time. Follow these initial steps to recover from manual penalties.

Using LinkedIn To Boost Lead Generations

Most professionals are members of LinkedIn and this is the best place to promote your business content.

Promote Your Content With These Quick Steps

Promoting content takes time and a lot of effort. In this post you’ll find out more about efficient ways to spread your content.

Increase Instagram User Engagement With Hashtags

Hashtags are the In-thing when posting online. Learn how you can use hashtags for your business advantage.

Standards Of A Good Blog Post

Blog posts are a good way of reaching your audience. Find out how to make good blog posts here.

Content Marketing For Startup Companies

It’s hard to do an effective content marketing if you don’t have enough time and funds. Here are a few ideas on how to overcome the lack of resources when doing content marketing.

Mastering BufferApp

BufferApp is a very helpful social media tool. Learn how to use BufferApp and schedule your posts to be published at the right time.

Take Advantage Of User-Generated Content

User-generated content is a great marketing strategy so make sure you inspire your audience to spread the word about your business.

Use How-to Guides For Your Content Marketing

How-to guides are very useful in driving you sales. By creating how-to guides you help visitors solve their problems and make them possible customers.

Get Good Search Engine Rankings

Being on top of search engine results is a big win for your business. Here are some tips on how rank better.

Ensure A More Relevant Website Content That Gets High Ranking

October 30, 2015 By SEOPartner

Source: http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered/

One of the best ways to establish a solid online reputation is through relevant website content. However, not many people know how to achieve relevance in their site content. Check out 10 helpful ways to ensure a more relevant website content that gets high ranking.

Use relevant content

– Know your audience. Posting content that is too general won’t actually give relevance to your website. Understand your audience and know how you can get their attention.

– Determine your user intent. To come up with the right topic, you have to know the right keyword to use and to know the right keyword, determine your user intent. Understand what they wnat to know, do and explore.

– Find the right keywords. When you already know what your audience want, extract the keywords from it. Relate what you are selling with what your target audience need or want.

– Take advantage of SEO. Search Engine Optimization remains to be effective these days just as long as you have the right keywords and you use the right content.

– Use keywords in meta description. Although meta descriptions do not directly affect SEO, it helps people find your posts.

– Create compelling meta descriptions. Aside from including the keywords in your meta description, make sure that you write it in a way that instantly catches attention.

– Create a compelling summary headline. This is actually what users see first when they search for a certain word so make sure that you make this as interesting and relevant as possible.

– Give what is expected. When your target audience are already in your page, make sure that you give them what they really expect to see in your website. Meet theie needs without going in circles.

– Ensure a timely content. When you talk about content relevance, it has something to do with time as well. so make sure that your content is timely and matches with the current events.

– Make your content complete. It does not have to be a short one because when you are trying to meet your audience’s expectation, you must ensure it is complete. So do not worry if it is long just as long as it is still relevant.

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5 B2B Content Marketing Myths To Put To Rest

October 23, 2015 By SEOPartner

Source: http://www.komarketingassociates.com/blog/content-development-misconceptions/

Companies today are becoming more and more adept and sophisticated in content marketing. That’s why the online business space has become so competitive, because the content-driven campaigns have become sharper and better than ever. However, a lot of content marketing myths still remain. Continuing to believe in these misconceptions can be costly, so make sure to be informed and up to date with the right strategies.

content marketing myths

1. Content marketing is a one-time, big-time deal. Just because you’ve hit “publish” doesn’t mean your job is done. Content marketing is an ongoing commitment. You need a strategy that ensures you have a recurring content production, delivery and promotion system.

2. The more the merrier. Some marketers can get so caught up with content volume that they neglect the quality of their output. Keep in mind that content marketing only works if the content you publish is valuable and interesting enough to make an impact among your target audience.

3. Reuse and recycle. Yes, it’s a perfectly smart idea to make maximum use of your content by publishing it across all channels. But make sure you are re-appropriating it to suit the platform, instead of merely copy-pasting it and risk being tagged for duplicate content.

4. Share only your content. Some people think that sharing others’ content will take the spotlight away from them. On the contrary, your audience will appreciate it if you share good content from other sources, and they will see you as a thought leader and a reliable source of news, updates and knowledge

5. Evergreen content only. News, industry updates, trends, studies and other timely content are not evergreen, but they serve an important purpose in your content strategy. Have a healthy mix of timely and timeless content to boost your results.

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Tips In Creating Visual Content For Mobile

October 23, 2015 By SEOPartner

Source: http://contentmarketinginstitute.com/2015/10/visual-content-mobile/

Today, since more and more people are using mobile devices for almost anything, business owners and website owners are looking for ways to be able to accommodate mobile audience. It is really hard to browse through a website using your mobile device because you have to zoom in the page to see the details such as the drop down list and pop-up buttons. And so, it is important to know how you can create a visual content for your mobile audience.

visual content for mobile

Here are some tips you can use as your guide.

– Identify what your audience want. According to a recent survey, most mobile audience want a simple and straight text content for their mobile devices mainly because it is easier to read and navigate. Although it can be nice to see images and infographics, content for mobile should be simple and easy to navigate.

– Check your content on mobile before publishing. Many people still forget to preview their content on mobile before actually publishing it. This should be an important thing to remember to ensure that you provide effective content to your mobile audience.

– Use enough text size. It is strongly advisable to use text that is perfect for a mobile screen so your audience do not need to zoom in as this can be a bad signal for your site.

– Recycle your content. You do not actually need to create a new one that will work for mobile. Rework your existing content by making it simpler for mobile users.

– Take advantage of social media. Check if your content looks good when shared on Facebook, twitter or any other social media site. This is one way to know if your content will look good on mobile too.

– Create short videos. For desktop users, content marketing experts say that 5 minutes should be enough, however, for mobile audiences it should be shorter.

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