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6 Timeless Content Marketing Rules

By SEOPartner

Source: http://www.business2community.com/content-marketing/6-content-marketing-rules-to-live-by-01328412

Businesses today are prepared to make bigger investments in content marketing game. If you want to stand out, then you also have to be prepared to work extra hard and extra smart to make your content strategy more results-driven.

To create more unique, more relevant and more valuable content, consider the following timeless principles:

Get to know your target audience. Focus more on your audience, less on the competition. Develop buyer personas that will inform you when choosing topics or deciding on distribution channels.

Go where they are. Make sure to publish content that addresses the context and situation of how they are consumed by your buyer personas. Position your content where your customers hang out, so you gain fast visibility and reach.

Avoid the pushy approach. Pushy, salesy, hardselling content turns people off. Content that provides them useful or interesting information gets their respect and trust.

Make your content dynamic. Your customers move through the different phases of the buyer’s journey. It’s your job to offer them content that corresponds to their changing needs and preferences.

Establish a long-term perspective. Map out your content strategy with tools such as an editorial calendar to make sure you will always have fresh, high-quality content on a consistent basis.

Measure, measure, measure. Monitor the response you receive from the content you put out. This way, you can continuously fine-tune your strategy to improve your results.

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How To Measure Your Content Marketing Results

By SEOPartner

Source: http://www.business2community.com/content-marketing/6-smart-ways-to-measure-your-content-marketing-01317758

Establishing a content marketing strategy is not enough. You need to monitor and measure the results of your campaigns so you can continue to fine-tune your efforts and get better ROI.

Look for an increase in your sign-ups list
Whether it’s an email subscription or a e-book download, the number of people opting for your offer can be a key metric that determines the success of your content marketing.

An uptick in your social media activity
A steadily increasing number of responses, followers, likes and comments in your social media account can indicate content marketing impact.

More inbound links
If you notice good, quality links pointing to your site, that’s a sign that you’re doing something right with your content marketing.

Results on Google Page 1
Filling the first page of Google search results – or at least the first two or three listings there – with your sites and information indicates content domination.

Thought leadership
Do you start to get a lot of requests for LinkedIn connections, or calls from potential clients, or inquiries about your products? That means your content efforts are working for you.

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Ways To Develop Content Marketing Ideas That Work

By SEOPartner

Source: http://www.searchenginejournal.com/develop-effective-content-marketing-kpis/137644/

content marketing ideas

content marketing ideas

– Establish The Objectives. Conduct an early evaluation to identify the business goal, business objectives, key performance indicators (KPI) and specific targets. KPI is the most important metric of content marketing. This guides you in understanding how well your content is performing, who your audience is, and predicting how they will react to your content.
– Track Your Success. Ask yourself what particular keywords are proven popular to help people find your content. Study your competition and the social media platform. Make sure your content is fresh, optimized and unique. A monthly evaluation of your success to further study your campaigns for the upcoming months.
– Increase The Number Of Your Visitors. You must always be appealing to a newer, bigger audience—especially once you’ve done a deep dive into your analytics to see who is the most interested.
– Study The Average Page Views Per User. If you’re familiar with Google Analytics then understanding this metric won’t be too difficult. Look for data that will tell you where your audience are coming from. Keep track of the number of people who read your blog and stayed in every page for more than 10 minutes. It is important to review what area is giving you the most success and further enhance your campaigns on that area.

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7 Inspirational Books For Content Marketing Success

By SEOPartner

Source: http://contentmarketinginstitute.com/2014/06/7-books-that-will-inspire-more-successful-content-marketing/

The books outlined below discuss about specialized topics which are very essential for successful content marketing like presentations, creativity, productivity, and visual thinking.

Individually, they contribute to the content marketing experience you must deliver on a consistent basis. Together, they actually create a library of the latest thinking which inspires and energizes by providing new tools and fresh perspective.

Must-read books for successful content marketing

Must-read books for successful content marketing

Sunni Brown’s The Doodle Revolution – This book describes a fresh approach to visual thinking. It actually shows how everybody can tap into the power of doodling which is among the most overlooked tools used by most creative thinkers like Albert Einstein and Steve Jobs. Doodling forms a linkage between the right and left hemisphere of the brain. This will then unlock the power of visual thinking to boost the creativity and ability of the content marketer to share ideas with others.

Carmine Gallo’s Talk Like TED – This book tackles topics on public speaking and presenting. You can actually apply the lessons you can learn from it to any type of successful content marketing project.

Bernadette Jiwa’s Difference – This is among the few books that provide a methodology along with a tool that can help you identify points of distinction. The book emphasizes the need for you to continually reinvent yourself and your business by focusing on what makes you different from your competitors.

Greg McKeown’s Essentialism – This book takes the idea of single-minded focus to the next level. The 4 sections of this book describe 19 strategies that business owners as well as managers can use to distance themselves from disturbance without the need to alienate co-workers. Most actually involve selection, delegation, and clarifying.
Dan Roam’s Show and Tell – This book summarizes the essence of extraordinary presentations in 3 points – telling the truth, telling it with a story, and telling the story with pictures.

David Meerman Scott and Richard Jurek’s Marketing the Moon – This is the very first content marketing case study to move from the home office to the living room coffee table. It contains plenty of images of documents like letters and memos which are not usually accessible.

Ekaterina Walter and Jessica Gioglio’s The Power of Visual Storytelling – This book provides an overview of what you must know to take the visual content marketing to the next level. Moreover, it introduces 7 elements of visual storytelling and summarizes the benefits and best practices of the major social media platforms.

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7 Steps On How To Develop A Solid Content Marketing Plan

By SEOPartner

Source: http://www.smartinsights.com/content-management/managing-content-marketing/competing-content-marketing-infographic/

Creating content that will capture the interest of your readers is quite a challenge. Below are 7 steps to help you develop a solid marketing plan for your site.

developing a solid content marketing strategy

Developing a solid content marketing strategy

  1. Review your past content marketing efforts – This will help you determine if your current content marketing strategy is working for you.
  2. Create a clearly defined content marketing strategy
  3. Use different techniques to analyze the intersection of your business and customer needs
  4. Make the right investments – Ensure that you are investing wisely and that your investment allows you to be competitive.
  5. Use a combination of reliable resources – Consider mixing in-house and external agency resources.
  6. Learn how to create the most efficient content formats
  7. Review ROI and value using analytics – It is very crucial for you to setup and review analytics regularly in order to improve results.

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Six Ways In Creating Content That Can Ease User Experience

By SEOPartner

Source: https://econsultancy.com/blog/66684-easy-does-it-six-ways-content-can-reduce-effort-for-your-online-users/

Ease of access, better user experience and low effort in navigation as well as better content serves as a powerful nudge to your visitor/client engagement and conversion.

Ways To Create Great Content

Ways To Create Great Content

Here are five ways to make life easier for users with your content.

  1. Make sure your content look easy for scan readers.
    • Perform squint test
    • Edit tightly
    • Signposting
    • Use subheads, bullets and numbered paragraphs
    • Highlighting important parts of the content
  2. Structure your content according to type. This way,
    • Users will easily see what kind of content they are getting
    • You are able to inspire deep content discovery
    • Streamlining production is easy
    • You cover off SEO
    • You support content sustainability.
  3. Use terms and phrases that all kinds of readers can understand.
  4. Scope out how much there is to come.
  • Users will be more interested and grateful when you give them a sense of the scope of the content item you’re looking at.
  1. Provide information up front.
  • Tell them at the outset what they need.
  1. Immediately give them how much effort is involved up front.
  • The idea again is to give people an idea up front of the effort involved. Provide estimates of how long it will take for them to fill up the form.

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5 Common Clichés To Avoid When Writing

By SEOPartner

Source: http://www.toprankblog.com/2015/07/cliches-content-marketing

Every content marketer should aim to provide readers with useful and valuable information. Never waste your readers’ time by creating low-quality or confusing content. You should also avoid these 5 clichés to make sure your writing is worth reading.

Clichés To Avoid When Writing

Clichés To Avoid When Writing

1. Having an introduction that is way too long
– This is not effective as it fails to quickly introduce the topic
– Write a detailed introduction that says something about the topic

2. Using the phrase ‘We all know that’
– When you need to state obvious information, add something extra to the topic that ‘we all know’ about
– Eliminate this phrase and use more authoritative statements

3. Use of the introduction phase ‘In This Article, I Will’
– This is an awkward statement to use for an introduction
– It gives focus on the writer
– Say what you want your readers to do, use ‘Read on’, ‘Here’s how to’ and more

4. Asking Rhetorical Questions
– Turn questions into statements if you are trying to make a point.
– Unless you are inviting readers to answer, write statements.

5.Using Acronyms
– Spell even the most obvious acronyms
– Not all readers understand acronyms, and they are not universal

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