content marketing tips

How To Use Analogy To Create More Powerful Content

July 6, 2015 By SEOPartner

Source: http://boostblogtraffic.com/analogy/

Analogy is one of the most underrated and underutilized writing techniques. Content creators should learn how to use them wisely to power up their writing.

Powerful content using analogy

Top 3 advantages of using analogy in your content:

It helps explain complex ideas
It makes content more persuasive
It makes the content more interesting

How to find good analogies:

Highlight the notable features of the situation.
Think of things that have features that are similar to the ones you listed down.
Play Devil’s Advocate to test the effectiveness of the analogy.

3 ways to use analogy:

Make an abstract idea more tangible.
Conjure powerful emotions.
Add humor to the story.

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What To Do After Posting On Your Blog

July 2, 2015 By SEOPartner

Source: http://www.quicksprout.com/2015/06/22/the-day-after-11-things-to-do-after-you-publish-a-post

Content marketing remains one of the most effective marketing strategies to date. It is also a great way to keep your blog grow. However, this does not stop in publishing a post. Here are things you should do after posting on your blog:

What’s next after posting?

1. Read and respond to visitor comments – Comments give you an opportunity to interact with your audience. These also make your site look authoritative.

2. Dominate your blog post’s topic – Monitor your topic and look for posts where you can create a link back to your article

3. Schedule your sharing activity on social media – Use an application to schedule your sharing activities on social media. This will help improve traffic in your site.

4. Build an email list and promote your post – This also helps with traffic and engagement on your new post.

5. Commend others’ work and get them to promote your post or link back to you – This will help expand your reach. Don’t forget to thank them.

6. Be a member of a bloggers’ society – This is a powerful strategy for new bloggers. It is helpful to create a good relationship with other bloggers.

7. Post to aggregator sites – These sites are those that are looking for topics to discus. Some examples are Reddit, ibound.org and more.

8. Forums Posting – Identify niche forums and be a member. You need to build a reputation on these forums before posting a link.

9. Join Online Groups – Groups are like forums where you can contribute ideas and post. The most popular groups include LinkedIn groups, Facebook groups and others.

10. Link Roundups – This is a great way to attract visitors, traffic and comments.

11. Check your rankings – Don’t forget to track your rankings. If your post is not ranking for a certain keyword, edit your article and rank for an easier target keyword.

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Move Ahead Of The Competition With These Proven Content Techniques

June 17, 2015 By SEOPartner

Source: http://www.forbes.com/sites/johnrampton/2015/06/16/essential-content-strategies-to-dominate-your-competition/

Proven content techniques

Choose your words and visuals with care.

Make sure to use words that are relevant. They should efficiently deliver your message. And they should be interesting to yoru target readers.

Invest in presentation.

Present your words well with an engaging page design.

Use a scientific SEO strategy.

SEO is still a crucial part of content marketing, so make sure your content is optimized for search engine discovery.

Manage your content with the right system.

Deliver reliable and quality content by setting up a content management system (CMS) that your team can use.

Take advantage of content tools.

Be more productive and effective by using the right content production tools for your campaigns.

Learn to use metadata to your advantage.

Track, monitor and analyze metadata as it equips you with the right perspective on using content marketing with the best outcome.

Be clear about the strategy.

All aspects of content (research, conceptualization, benchmarking, dialogues, design, and creation) should be informed by an over-arching strategy.

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10 Examples of Brilliant B2B Content Marketing

June 11, 2015 By SEOPartner

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx

B2B content marketing done right can rival the creativity and appeal of the best consumer campaigns out there. As an example, here is a list of exceptional B2B content marketing that innovative companies rely on:

B2B Content Marketing

1) Inside Design Series – InVision

Takeaway: Invest in unique and rare content.

2) 99U – Adobe

Takeaway: Turn off your sales pitch when doing content.

3) End of Year Financial Hub – MYOB

Takeaway: Know and understand your target market.

4) Page Fights – Unbounce

Takeaway: Produce more than just text-based content.

5) Expertise – Deloitte

Takeaway: Be a specialist.

6) Magazines – First Round

Takeaway: Leverage your network.

7) Visual Content – FireRock

Takeaway: Know your channel and establish geographic labels.

8.) Original Content – Wistia

Takeaway: Bank on humor.

9) Instagram Account – GE

Takeaway: Make things fun; give nicknames to followers.

10) Twitter Content – GoToMeeting (Citrix)

Takeaway: Share content from other people and brands.

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The Basics Of Persona-Based Content Marketing

May 5, 2015 By SEOPartner

Source: http://marketingland.com/why-you-need-persona-based-content-marketing-strategy-125582

If you want to boost your influence over your buyers, make sure you are connecting to them and addressing their specific needs. This is done through targeted content, which can only be possible if you know how to implement persona-based content marketing.

Persona-based content marketing

What is a buyer persona?

A buyer persona represents your customers. You can have as few as two or as many as 20 buyer personas, depending on your business situation. You create buyer personas by identifying specific factors such as:

Who are they?
What do they want to accomplish?
What are their goals?
How do they behave through the sales cycle?

How can I discover the buyer personas in my business?

Interview and do a survey of your customers.
Consume content.
Gather demographic information.
Consult with your sales team.
Do market research.

Buyer personas are also important when you’re selling to buying teams.

Relevant content for VP of marketing includes case studies and thought-leadership pieces.
For CFOs/controllers, case studies with ROI metrics.
For individual marketers, company interviews, blog posts that highlight subject matter expertise.

Know the three stages a buyer goes through before he or she makes a decision:

Awareness – buyer recognizes a problem and looks for content to solve it. Content is usually vendor neutral.
Consideration – buyer researches for content that directly addresses his or her pain points. Content, which is vendor-published, must speak to the buyer’s unique challenges.
Decision – features differentiating info with demos, trials, and comparison pieces; content should also point to the next steps after a purchase is made.

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How To Make Your Website Copy More Persuasive

April 30, 2015 By SEOPartner

Source: http://copyhackers.com/2014/04/website-persuasion/

You can only say your website copy is effective if it has the ability to persuade people to take up your call to action. Try these top psychological hooks that can help your business receive the response you’re looking for.

How-To-Make-Your-Website-Copy-More-Persuasive

Make your site persuasive

1. Disrupt the though process of your reader, and offer a new perspective.
Example: Instead of simply saying, “$3 for 8 pieces,” try: “Just 300 pennies for 8 pieces… what a bargain!”

2. Use reverse psychology.
Example: “It’s time to make more profit in your business. But are you ready?

3. Bank on the fear of missing out.
Example: “Buy NOW, only 2 items left.”

4. Highlight the behavior you want them to exhibit.
Emphasize desirable behavior in your message and don’t mention negative behaviors (because just validates it).

5. Assign good traits to your audience.
Give your visitor a label, such as “Dear Startup Founder Looking Profitable Ideas,” or “You have what it takes to be a winner.”

6. Use a sticky story.
The most memorable plots are The Connection Plot, The Challenge Plot and The Creativity Plot.

7. Share a secret.
Example: “When you become a member, you get to know the 10 secrets of the most successful business owners.”

8. Make them follow the leader.
Signal yourself or your business as an authority, and show social proof that many people are following you. This is the Authority Effect combined with Herd Mentality.