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Top 5 Benefits Of Content Marketing

By SEOPartner

Source: http://exclusive.multibriefs.com/content/5-advantages-of-content-marketing/marketing

Why should businesses and brands invest in content marketing? The following advantages show why.

content marketing benefits

Content marketing benefits

  1. It provides customers something of value, unlike traditional advertising. Make sure to create content that’s tailored to the needs of your market to earn their attention and loyalty.
  2. Content educates customers on the value of your products and heightens awareness about your business.
  3. Great content gets shared, allowing you to reach out to your customers, and expanding your reach to their network and connections as well.
  4. When you work on quality content creation and promotion, the direct result is a boost in your website SEO.
  5. Content that’s offered in the right medium and platform (blogs, podcasts, online videos, etc.) gets you increased traffic, because you get reach potential customers who have not yet visited your website.

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5 Content Marketing Errors To Avoid

By SEOPartner

Source: http://contentmarketinginstitute.com/2014/11/5-mistakes-hold-back-your-content-marketing/

A successful content strategy takes time, talent and resources to implement. Ensure the success of your content marketing by avoiding the following common mistakes:

Avoid these content marking mistakes

Avoid these content marking mistakes

Using content marketing solely for link building. Creating content for the sole purpose of getting links can get you in trouble with Google. Links are just a great side benefit if you do content marketing right, but your main goals should be the following:  increasing brand awareness and loyalty, educating customers, customer engagement and talent recruitment.

Obsessing on quantity. When it comes to content, more is not necessarily better. In fact, a high volume of content can lead to so-called content fatigue. Instead of working hard to product more content, make it all about producing better content.  

Believing that line from “Field of Dreams.” It’s not an “if you build it they will come” scenario. In fact, you can build all you want but you can never get results unless you also make sure of your content is also distributed and promoted well. Make sure your content gets found.

Thinking that content marketing = blogging. A successful content marketing strategy is more than just about blogging and articles. In fact, you can be great with content marketing even without a blog. Find the best platform (infographics, video, podcasting etc.) that suits your market.

Neglecting the CTA. Your call to action is the real moneymaker. Make sure it is crafted well and positioned properly because that is the key to conversion.

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