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Improving B2B Marketing Through High Valued Content

By SEOPartner

Source: http://www.business2community.com/content-marketing/how-to-get-more-value-from-your-articles-01247460#eL3kqAXb8HTgPBJI.99

High quality content and blog posts are great ways to improving your B2B marketing. With the right content and quality information, reaching a wider range of audience attracting more leads and turning them into customers can be easily achieved. That being said, adding more value to your articles is the way to achieve success.

Here are great ways in getting more value for your articles:

  1. Interlinking your blog posts and articles can lower bounce rates.
  2. Make it easy for readers to tweet your content with pre-written “tweetable” content
  3. Urge your readers to click with an effective call to action statement.
  4. Appealing visual presentation using relevant and high quality images.
  5. Use your own data in your articles.
  6. Use SlideShare presentations.
  7. If you have a group of articles, you can turn them into a white paper or ebook.

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Move Ahead Of The Competition With These Proven Content Techniques

By SEOPartner

Source: http://www.forbes.com/sites/johnrampton/2015/06/16/essential-content-strategies-to-dominate-your-competition/

Proven content techniques

Proven content techniques

  1. Choose your words and visuals with care.

Make sure to use words that are relevant. They should efficiently deliver your message. And they should be interesting to yoru target readers.

  1. Invest in presentation.

Present your words well with an engaging page design.

  1. Use a scientific SEO strategy.

SEO is still a crucial part of content marketing, so make sure your content is optimized for search engine discovery.

  1. Manage your content with the right system.

Deliver reliable and quality content by setting up a content management system (CMS) that your team can use.

  1. Take advantage of content tools.

Be more productive and effective by using the right content production tools for your campaigns.

  1. Learn to use metadata to your advantage.

Track, monitor and analyze metadata as it equips you with the right perspective on using content marketing with the best outcome.

  1. Be clear about the strategy.

All aspects of content (research, conceptualization, benchmarking, dialogues, design, and creation) should be informed by an over-arching strategy.

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10 Examples of Brilliant B2B Content Marketing

By SEOPartner

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx

B2B content marketing done right can rival the creativity and appeal of the best consumer campaigns out there. As an example, here is a list of exceptional B2B content marketing that innovative companies rely on:

B2B Content Marketing

B2B Content Marketing

1) Inside Design Series – InVision

Takeaway: Invest in unique and rare content.

2) 99U – Adobe

Takeaway: Turn off your sales pitch when doing content.

3) End of Year Financial Hub – MYOB

Takeaway: Know and understand your target market.

4) Page Fights – Unbounce

Takeaway: Produce more than just text-based content.

5) Expertise – Deloitte

Takeaway: Be a specialist.

6) Magazines – First Round

Takeaway: Leverage your network.

7) Visual Content – FireRock

Takeaway: Know your channel and establish geographic labels.

8.) Original Content – Wistia

Takeaway: Bank on humor.

9) Instagram Account – GE

Takeaway: Make things fun; give nicknames to followers.

10) Twitter Content – GoToMeeting (Citrix)

Takeaway: Share content from other people and brands.

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How To Make Your Content Mobile-Friendly

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2405740/6-content-tips-for-adapting-to-the-post-mobilegeddon-world

With the roll out of the Mobile Friendly Update, marketers should not only focus on adjusting their site and landing pages but also be mindful of how to format and align their content for maximum mobile impact and consumption.

Content Tips For Mobile SEO

Content Tips For Mobile SEO

Here are 6 tips you should consider:

1. Keep your Headlines Clear and Concise
– Come up with short but compelling headlines.

2. Structure Your Site Data With the Rich Schema Tags
– Google has announced plans to change its mobile search algorithms to display a more reader-friendly site description instead of the website’s URL.

3. Follow the Inverted Pyramid
– Mention the key takeaways up front so that your audience don’t have to go through a lot of scrolling to get to the main point.

4. Make Your Paragraphs Short
– Keep your paragraphs to only a few sentences.
– Use lists or bullets.

5. Make Your Call to Action Known Early On
– Make sure that the desired conversion can be easily done by your mobile audience.

6. Optimizing Your Content
– Monitor and optimize your content to generate high-impact outcomes.
– Pay attention to some important elements.

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Tips In Creating Emotional Connection With Customers

By SEOPartner

Source: http://blog.crazyegg.com/2015/06/01/emotionally-connect-customers/

Knowing that emotions also play a huge role when it comes to marketing can give you a huge advantage in connecting to your customers. Here are the two features that can help your connect with your target audience:

Create emotional connection with your customers

Create emotional connection with your customers

1. Know what they love.
– Knowing what they love means focusing on the feeling, not the feature.
– It’s focused. Meaning, emotional selling point applies to only a slice of the general population.
– It focuses on a specific demographic.

2. Content generates strong emotional connection.
Emotional copy is as simple as sparking a customer’s individual feelings.
Emotional content must:
– Be attention grabbing.
– Maintain interest.
– Urge the user to take action.

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Nostalgia Marketing: The Right Way To Do It

By SEOPartner

Source: http://www.searchenginejournal.com/sejthinktank-recap-nostalgia-marketing-works/133947

Executive Editor of Search Engine Journal, Kelsey Jones, on a 40-minute presentation covered the effects and advantages of nostalgia marketing. Kelsey also included how to make nostalgia marketing work for your brand, and here are her suggestions:

The right way to do Nostalgia marketing

The right way to do Nostalgia marketing

  • Consider the ages of your target market and pull marketing/content ideas from when they were between 6 and 16 years old.
  • Showcase your brand’s own history using the marketing/content idea you developed.
  • Do it in moderation to avoid being seen as too cheesy or trying too hard.
  • Make sure to use it to create a better connection with your audience.
  • Perform a thorough research – was there any issue with the product you wish to use? was it recalled for massive safety issues? Be sure to be thorough in doing your research as this may backfire and end up coming across as ignorant or insincere to your audience.

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5 Functional Ways In Creating Content That Gives You Backlinks

By SEOPartner

Source: http://www.sitepronews.com/2015/05/20/five-smart-ways-to-create-evergreen-content-that-helps-to-earn-backlinks/

Backlinks act as votes for rankings pages. They are still one of the most fundamental factors when it comes to getting higher page rankings. Here are 5 techniques on earning good quality backlinks:

5 Ways To Good Content

5 Ways To Good Content

1. Create an in-depth content that will serve the user’s purpose

2. Using images, infographics and videos are loved by many

3. Produce content that are more interesting to read

4. Generate content with your own unique writing point as people want new and fresh content

5. Make content that creates buzz that catches people’s attention

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