content marketing — SEOPartner

How To Make Your Website Copy More Persuasive

April 30, 2015 By SEOPartner

Source: http://copyhackers.com/2014/04/website-persuasion/

You can only say your website copy is effective if it has the ability to persuade people to take up your call to action. Try these top psychological hooks that can help your business receive the response you’re looking for.

How-To-Make-Your-Website-Copy-More-Persuasive

Make your site persuasive

1. Disrupt the though process of your reader, and offer a new perspective.
Example: Instead of simply saying, “$3 for 8 pieces,” try: “Just 300 pennies for 8 pieces… what a bargain!”

2. Use reverse psychology.
Example: “It’s time to make more profit in your business. But are you ready?

3. Bank on the fear of missing out.
Example: “Buy NOW, only 2 items left.”

4. Highlight the behavior you want them to exhibit.
Emphasize desirable behavior in your message and don’t mention negative behaviors (because just validates it).

5. Assign good traits to your audience.
Give your visitor a label, such as “Dear Startup Founder Looking Profitable Ideas,” or “You have what it takes to be a winner.”

6. Use a sticky story.
The most memorable plots are The Connection Plot, The Challenge Plot and The Creativity Plot.

7. Share a secret.
Example: “When you become a member, you get to know the 10 secrets of the most successful business owners.”

8. Make them follow the leader.
Signal yourself or your business as an authority, and show social proof that many people are following you. This is the Authority Effect combined with Herd Mentality.

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How To Make Content Irresistible: 10 Lessons From Print Magazines

April 28, 2015 By SEOPartner

Source: http://www.copyblogger.com/print-quality-content/

Print is timeless. Print is dead. Regardless of which camp you belong to, you can’t deny the fact that the printed page offers priceless lessons that you should consider to make your online copy irresistible.

10 Lessons From Print Magazines

Invest in unique, in-depth research to support your statements.
Dig deep – don’t just echo what has already been said and look beyond the surface.
Find the balance between using an impartial approach and injecting your personality in your writing.
Know everything there is to know about the subject so you can produce meaty content.
Inject your commentary, opinion or reaction to an event that’s connected to what you’re writing about.
Be a storyteller.
Build your story with facts; make it a habit to fact-check before publication.
Include facts, figures, report, charts, examples and anecdotes to make your statements more specific.
Develop your authority and credibility as a content source through education, experience and networking.
Always, always watch out for grammar and spelling errors.

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5 Content Marketing Errors To Avoid

April 27, 2015 By SEOPartner

Source: http://contentmarketinginstitute.com/2014/11/5-mistakes-hold-back-your-content-marketing/

A successful content strategy takes time, talent and resources to implement. Ensure the success of your content marketing by avoiding the following common mistakes:

Avoid these content marking mistakes

Using content marketing solely for link building. Creating content for the sole purpose of getting links can get you in trouble with Google. Links are just a great side benefit if you do content marketing right, but your main goals should be the following: increasing brand awareness and loyalty, educating customers, customer engagement and talent recruitment.

Obsessing on quantity. When it comes to content, more is not necessarily better. In fact, a high volume of content can lead to so-called content fatigue. Instead of working hard to product more content, make it all about producing better content.

Believing that line from “Field of Dreams.” It’s not an “if you build it they will come” scenario. In fact, you can build all you want but you can never get results unless you also make sure of your content is also distributed and promoted well. Make sure your content gets found.

Thinking that content marketing = blogging. A successful content marketing strategy is more than just about blogging and articles. In fact, you can be great with content marketing even without a blog. Find the best platform (infographics, video, podcasting etc.) that suits your market.

Neglecting the CTA. Your call to action is the real moneymaker. Make sure it is crafted well and positioned properly because that is the key to conversion.

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SEO Strategies That Put Content Marketing At A Disadvantage

April 14, 2015 By SEOPartner

Source: http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing/

Why content marketing fails? Most of the time SEO is the one to blame for the lack of success. The best thing to do is to make sure that both works together. You can achieve better rankings with SEO and provide better information with content marketing at the same time.

Content marketing strategies

1. Using short-tail keywords that make your content “thin”
– Creating content based on short-tail keywords is not effective anymore after the release of the Panda algorithm.

2. Low-quality guest posting
– Guest posting is not an effective link building strategy. Low-quality guest posting can hurt your site. A quality guest posting site must have a lot of followers, high-profile contributors and quality links pointing to the site.

3. Not implementing rel=canonical on syndicated content
– Let Google know the origin of the content by using rel=canonical on syndicated content to avoid duplicate issues.

4. Too much attention on mobile optimization strategy
– One must also take into consideration content formats, headlines, ads to achieve good content strategy for mobile users.

5. Lack in keyword research
– Improve your content by doing keyword research to have a different approach in writing your topic.

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The Basic Idea To A Successful Content Marketing Strategy

March 31, 2015 By SEOPartner

Source: http://www.techwyse.com/blog/content-marketing/3-stages-of-content-marketing/

Content marketing is one of the best ways to increase online business and build a rock solid foundation for businesses. It takes time because it is based on building trust and validity with people. Below are some of the basic idea presented to help you succeed in the content marketing arena.

Successful content marketing ideas

1. Valuable Information
– Readers browse over the pages of the internet because they look for something. They are looking for a certain information that would be of help to them. When you offer a high content value, it makes you more credible and dependable. This way, people will seek your advice and opinion. Hence, it allows you to engage with them and build a good relationship.

2. Credible Status
– You need to attract as many readers as you can to read your content. Individuals will more likely deal with someone they trust so when you acquire the trust and reliability from your readers, they become more responsive in considering any products or services.

3. Offers
– While realizing that you are doing this for business, it sometimes helps to put the sales aspect aside. It is better to make offers instead of aggressive sales pitches. Give your readers the option to accept or decline. This gives you credibility, and allows users to be comfortable. This trust will make the selling process much easier

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Visually Appealing Content: The Ultimate Guide

March 25, 2015 By SEOPartner

Source: http://www.quicksprout.com/2015/03/20/the-ultimate-guide-to-creating-visually-appealing-content

Visual content pieces generate more backlinks than any other type of content. They help increase search engine rankings and overall readership numbers.

Create visually appealing content

Visuals are the key to success online
– Images make up 63% of social media.
– Visual content make up 66% of updates in social media.
– 94% more views are what content with relevant images get.
– 150% more retweets are acquired by images on buffer.
– Studies show that 80+% of the respondents in the surveys point to images as the most important aspect of social marketing optimization.
– A recent research done by experts also showed that visuals are processed by the brain 60,000 times faster than text, and about 90% of information that is sent to the brain are visuals.

Types of visual content
– stock photos/creative photography
– screenshots
– infographics
– video
– charts/graphs
– memes
– cartoons/comic strips
– visual note-taking
– miscellaneous graphics

Rule of thumb
– NEVER use images that are irrelevant.
– ALWAYS keep the image size in mind.
– NEVER use too many stock photos.
– DO NOT add an image just for the sake of having an image.

Tools you can use to create visual content
– Canva
– Powerpoint
– Skitch
– Befunky

Some tips in creating appealing visual content
– Use grids to put up a collage of many images.
– Utilize filters to make your posts more recognizable to users and for branding purposes.
– Use fonts and color that identify your brand/brand name.
– Pick an intersting stock photo.

Color usage
– Red: excitement, youth, bold
– Blue: trust, dependable, strength
– Purple: creative, imaginative, wise
– Green: peaceful, growth, health
– Orange: friendly, cheerful, confidence
– Yellow: optimism, clarity, warmth
– Gray: balance, neutral, calm

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