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What Types Of Content Should You Refresh Now?

By SEOPartner

SEO experts anywhere will tell you that it’s important to keep your content updated. While it’s true that it works to consistently post fresh content, keeping your content updated also means that you refresh some of your content that has already been up for some time.

Revive your marketing with refreshed content.

Revive your marketing with refreshed content

Content refreshing is great for driving traffic, and it also presents a great opportunity for you to perform some SEO housekeeping. If you want a solid content marketing strategy for the coming year, you’ll do well to practice regular content refreshment. You can certainly start now to ensure that you’re greeting the new quarter with refreshed and updated content.

Which of your content probably need to be refreshed? Not everything is eligible for updating, of course. Some blog posts simply cannot be tweaked to become more current, and there are also some sections with amazing evergreen content that are best left alone. The following, however, are the pieces that you’ll have to look at and evaluate to determine whether they need to be updated or not.

  • Certain site sections need regular updating. The most frequently updated ones are Services and/or Products. For instance, promo announcements need to be removed or changed. Descriptions of services and products also often need to be modified, if only to assure your users that whatever is posted on your pages is still relevant and applicable.
  • Another section that needs regular updating is the one you have for customer testimonials and reviews. You don’t want to be showing old feedback. Encourage your customers to leave testimonials and reviews so this section will always reflect fresh content.
  • E-books, documents, and white papers need to have their content updated, too. If you’re in the habit of using these as link magnets, then you can keep them interesting and valuable by updating them.
  • There are blog posts that have awesome content that can be refreshed and published anew in the future. You can archive the old post or pull it offline to avoid duplicates. You can also optimize these old posts to establish your expertise in a certain topic.
  • Many people get the idea that company profiles don’t need updating, but this is not the case. It’s important to update your profile, especially ones on social sites. Not only will you be able to keep information about your brand current, but you’ll also direct your followers’ attention to your company.

By diligently refreshing content as well as developing new installments, you can make your content strategy this year more effective and successful.

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Troubleshooting A Failing Content Marketing Campaign

By SEOPartner

Source: https://www.searchenginejournal.com/bigger-isnt-necessarily-better-content-campaigns-fail/154015/

Should you abandon a failing content marketing campaign, or should you give it another shot? Here’s what you can do to give your campaign a shot in the arm.

Tweak your campaign

Tweak your campaign

Problem: Lack of actionable strategy
Solution: Aim for goals that are reasonable and reachable, and then create a plan for success. Monitor your strategies and review and refine these when necessary.

Problem: Lack of investment
Solution: Decide what a reasonable amount of investment looks like. If you cannot afford to hire professionals, you will need to invest more of your time. If you can afford to hire experts, let these experts handle the various aspects of the campaign for you.

Problem: Not giving your campaign a chance to succeed
Solution: Choose the right KPIs for your campaign and allow them enough time to work. If you are nowhere near your goals, find out what needs to be changed/adjusted.

Problem: You are not producing good content
Solution: Know what the standards are for good Web writing. Write posts that rely heavily on stats and research. Complement your content with custom images and graphics.

Reliable Search Engine Optimization help here

Content Marketing Investments That Are Actually Worth It

By SEOPartner

Source: http://www.marketingprofs.com/opinions/2016/29237/four-content-marketing-investments-to-make-this-year

Studies show that businesses now have a deeper understanding of how crucial an effective content marketing strategy is to their success. Thus, a bigger number are prepared to spend more on content this year. But with the increasing competition in the marketplace and the ballooning costs of marketing, you need to make sure that the money you spend will offer significant ROI.

content marketing investment

Content marketing investments that pay

The following are content marketing investments that deliver more value out of your marketing dollars:

1. Personalization tools and predictive analytics

As consumers become more discriminating and empowered, brands should make sure that the messages they deliver are segmented and targeted to the needs and preferences of each customer.

2. Emerging paid channels

Keep your go-to, proven media and advertising channels if they still work for you. But at the same time, make sure to keep an eye out for new platforms that give you more ways to connect with your customers.

3. A more effective system

Your process dictates your results. Establish a process that gets every department aligned and working toward the same goals, monitor your costs vs. output, and invest in tools that make you and your team more productive.

4. Marketing expertise

Marketing is becoming more complex each day. Make sure you have access to the services of marketing analysts who will help you figure things out and make smarter decisions.

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How To Make Your Content Marketing Newsworthy

By SEOPartner

Source: http://www.business2community.com/content-marketing/make-content-marketing-newsworthy-01431646#F3KRg5T71bcQHXIc.97

Prior to social media, people relied on the newspaper for information. However, an average person’s newsfeed is filled with content marketing and social selling. Note that people have a natural tendency to gloss over ads and are drawn to newsworthy content. Make your content marketing more appealing by making it newsworthy.

Newsworthy = more views

Newsworthy gets more views

Revise your headline writing
Keep it short, about 100 characters, and capitalize these.

Use facts and lists
Use facts and lists to show your audience that you understand them. Plus, providing helpful information can help them see your business in a more positive light.

Add pictures
Opt for custom-made and newsworthy graphics. This can provide a welcome respite to the eyes and minds of your audience.

Don’t forget the CTA
Push your readers to your desired action by using a CTA.

Link your post to a landing page
Direct your readers to a specific landing page or blog post that matches your post’s headline.

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The 13 Commandments For Content Marketing

By SEOPartner

Source: http://www.wordstream.com/blog/ws/2015/12/28/content-marketing-advice

Content marketing will remain to be a powerful strategy in increasing brand awareness and growing a business. Learn the 13 commandments to follow to ensure success with it.

Content marketing commandments

Content marketing commandments

1. Be consistent in publishing top-notch material.

  • Releasing only the best content will be most advantageous for your business.

2. Monitor the success of your releases with reliable data.

  • Use analytics and base the performance of your post on consumption, lead, sharing, and sales metrics.

3. Always repurpose your content.

  • Repurpose high-quality content by using different presentations or formats. You’ll appeal better to your audience and score more conversions.

4. Use your most powerful headlines for your PPC ads.

  • If headlines you’ve used generated a strong positive reaction, they can have the same effect for your PPC ads.

5. Your content doesn’t always need to be a story.

  • Storytelling is effective but there are subject matters that need to be presented in straightforward manner to be taken more seriously. Don’t just jump into the trend because a different tone or style can just be as impactful.

6. Say what you truly want to say.

  • Don’t be afraid to go against the flow if your convictions simply don’t align with others; take a stand and be heard – those who do are recognized (and even respected) more.

7. Target specific keywords.

  • You don’t want your content to just be lost out there in the “woods”, and to prevent that from happening, know what the best keywords are and use them to increase your content’s visibility in search results.

8. Use accurate data to support your claims.

  • This will build trust and your reputation as an industry or subject authority.

9. Make sure your content is consistent with your brand’s voice.

  • Do this by reviewing editorial standards to ensure that quality and tone really reflect the overall image of the brand.

10. When you need inspiration, turn to influential solo bloggers.

  • Indie personalities online are more authentic and therefore, relatable. Take a leaf out of their books and you may just score a loyal following like them.

11. Improve your writing skills.

  • When it comes to content marketing, the goal is to appear like an authority or someone trustworthy, flawless, creative writing will always be the standard.

12. Provide answers to difficult questions with your content.

  • Make your content valuable by being the “help” people need.

13. Use remarketing.

  • Content remarketing is a fantastic way to make sure that people notice, engage, and respond to your content.

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Avoid These Content Marketing Sins

By SEOPartner

Source: http://www.business2community.com/content-marketing/7-sins-content-marketing-01427801#kCXfFT55oIm5yAG3.97

You will always make mistakes in your content marketing efforts. However, when you repeat those mistakes consistently, you will undermine your efforts and hurt your brand.

Stop committing these mistakes

Stop committing these mistakes

Here are the content marketing sins that you need to avoid and what you should do instead:

Excessive use of keywords
Focus on keywords that will likely stick to your audience.

Riding too much on popular topics
Create a content marketing calendar and touch upon trending topics without compromising your main message.

Inconsistent posting
Create a schedule so that your audience will know when to expect a new post from you.

Stealing content
Brainstorm. Hunt for topics on Twitter. Get inspiration from sites like scoop.it.

Closing your mind to new ideas
Be open to new ideas and don’t be afraid to make mistakes.

Opinionated posts
Before responding to a complaint or angry post, take a minute or two to calm yourself.

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