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Top 3 Most Valuable Content Marketing Assets in 2016

By SEOPartner

Source: http://www.huffingtonpost.com/noble-crawford/3-content-marketing-asset_b_8842854.html

The online marketing space is fast-changing and highly dynamic. Business owners and marketers are expected to be always flexible and adaptive to change—if not lead the change themselves.

The principle of change is especially important now that a new year is about to roll out. But while you’re looking into the new, it doesn’t mean you just throw all the old stuff away.

Invest in blog posts, online videos and case studies in 2016.

Invest in blog posts, online videos and case studies in 2016.

Here are the top 3 content marketing assets that you should still keep in 2016:

  1. Blog.

Continue to keep your blog and make it even better, even with the emergence of micro-blogging sites and social media updates. Especially now that people are basing their content decisions on content, blogs have gained influence more than ever.

  1. Online videos.

The audio-visual medium is one of the most powerful platforms to educate your market and explain to them the products and services you offer. In 2016 video will continue to be big because video content consumption and the credibility attached to videos continue to rise.

  1. Case studies.

Let your results speak for you. Publish case studies in your website, whether in the form of an informative article, infographic, podcast or video. Make the transcripts available in PDF for your salespeople to maximize and your customers to store in their digital bookshelves.

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What Copywriters Can Learn From Novelist Kurt Vonnegut, Jr.

By SEOPartner

Source: http://blog.hubspot.com/marketing/kurt-vonnegut-guide-copywriting

Well-loved novelist and satirist Kurt Vonnegut, Jr. knows a thing or two about capturing the attention, interest and respect of the reader.

Here are 8 lessons from his essay “How to Use the Power of the Printed Word,” published in 1985, that are still relevant for copywriters today.

Kurt Vonnegut, Jr was known for his works using dark humor and social satire.

Kurt Vonnegut is known as one of the great American writers of the 20th century.

  1. Great writing comes from genuine care.

According to Vonnegut, the key to writing well is to find a topic you really care about. But how can this be realistic for copywriters? The answer is research. The more you know about the subject, the most you can be passionate or hones about writing about it.

  1. Don’t ramble.

Be straight to the point.

  1. Write in clear, simple language.

Simplicity of language is sacred. Use words and sentences that your reader will easily understand.

  1. Edit mercilessly.

No matter how in love you are about a sentence that you wrote, don’t hesitate to cut it if it doesn’t contribute to your purpose.

  1. Be true to our voice.

For a copywriter, the innovation is to choose or create a persona, and write consistently according to the voice of that persona. It will give your content a unique tone.

  1. Throw fluff away.

Just say what you are meaning to say. It shows your respect for your readers’ time.

  1. Have mercy on your readers.

Scratch that long-winded copy, no matter how beautiful it sings to your ears. Your concern should always be the convenience and understanding of your audience.

  1. Offer value.

Your content will only matter is it’s going to be helpful, relevant and entertaining for your target reader. It should answer the question, “What’s in it for me?”

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Step Up Your Visual Content Marketing Game With These Tips

By SEOPartner

Source: http://smallbiztrends.com/2015/12/visual-content-marketing-productivity.html

Visual content marketing is a vital tool for both branding and marketing and offers benefits like shareability and high customer engagement. Here’s how you can streamline your production of visual content.

Make the production of visual content easier with these tips.

Make the production of visual content easier with these tips

Outline possible topics
Start by listing as many topics as you can. You can always fine tune your list later on. Also, write down potential platforms you can use.

Pick image sources
Make a rundown of sources of images. Great sources offer a wide variety of quality pictures to choose from.

Choose the right tools
Unless you have a graphic artist onboard, you have to find tools that will allow you to tweak the images that you are going to use.

Create a posting calendar
Setting a schedule for publication will give you a set timeframe for putting out new content, eliminating the guesswork in the process.

Set ample time for your tasks
In order to ingrain the habit of creating and publishing visual content, you need to allocate uninterrupted time for it.

Streamline marketing
Cut the time you need to post, alert your audience and boost SEO by looking for reliable tools.

Build upon previous successes
Look at your previous work and find what works and what does not. From there, adjust your strategies.

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New Tools That Can Improve Your Marketing Strategy

By SEOPartner

Source: http://www.entrepreneur.com/article/253192

Latest Marketing Tools

Latest Marketing Tools

As time goes by, lots of improvements and changes are made to help make life easier. So, when it comes to online marketing, there are new tools that can help business owners improve their online presence and their marketing strategy. Below is a list of tools you can try in the coming 2016.

Kuia – Kuia is a suite of marketing tools with everything you need to grow your online business since it allows business owners to get more traffic and build email list. Kuia even has a bar you can add to your site that shows a custom welcome message to your visitors based on where they came from and a quiz creator that helps you make Buzzfeed-style quizzes.

Customer.io – Customer.io can help you automate and personalize the conversations you have with your customers such as sending automatic email.

Narrow – Narrow helps you build a targeted Twitter following by making it effortless for you to interact with users who are likely interested in your product, service, cause or business. You only need to enter keywords or hashtags and we’ll identify a relevant audience for you.

JustReachOut – JustReachOut is a tool that helps you find reporters that are actually interested in your story. You simply enter a keyword that describes your product and JustReachOut scours the Internet to find reporters that cover or have covered businesses such as yours and gives you their contact information.

Notify – Notify tells you when someone mentions your brand in the press the moment it happens. When you get press coverage or rave reviews by customers, you get alerts through Slack or Hipchat.

Videolean – Video Lean is a tool that can help you simply pick a video template that fits your needs such as an infographic or explainer video, customize the design and content and publish.

Colibri IO – Colibri IO shows you where your customers are engaging online so that you can insert yourself into relevant conversations.

Dasheroo – Dasheroo gives you one dashboard to track everything from your mailing list growth, website traffic, sales and more as it happens.

AccuRanker – AccuRanker helps you see exactly where your website stands in search-engine results. AccuRanker can also tell you if your website is coming up in those results and what position your website ranks.

Instagress – Instagress is a tool that uses bots to automatically engage on Instagram. You just need to enter the hashtags that match your brand and Instagress will help you find engaged, targeted followers by helping you automatically comment, like and unfollow people on Instagram.

PageWiz – PageWiz is a do-it-yourself landing page platform that lets you create, publish, and split-test landing pages on the fly. Pagewiz is also equipped with powerful single click integrations which will export your lead data, so you can keep working with the marketing services you like.

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The 8 Newest Digital Marketing Concepts To Learn

By SEOPartner

Source: http://www.business2community.com/digital-marketing/8-newish-digital-marketing-terms-know-01391336#TqM95OkQtUDm5Sj0.97

As a business owner, marketer or digital worker, it pays to be in the know about the latest and hottest in your industry. It’s a fast-moving, fast-changing marketplace, so keeping up with new trends, tools and techniques helps you stay relevant and ahead of the competition.

Effective marketers are constant learners.

Effective marketers are constant learners.

Here are 8 new(ish) concepts that you should be getting to know by now:

1. Engage in cross-channel marketing.
As the name implies, cross-channel marketing refers to the many ways you should be connecting with your target audience through the various platforms, devices, networks and other digital spaces where they hang out the most.

2. Empower employee advocacy.
Employees are your best brand ambassadors. They reflect the human side of your business and lend emotional impact to your messages. One of the most powerful ways your brand boosts its positive image is when members of your team share what it’s like to be working for your company.

3. Take note of micro-moments.
Instant. Real-time. Split second. These terms describe best what micro-moments are. In digital marketing, it can be that moment when a customer posts a question about your product and you’re there to give timely and helpful advice. That less-than-a-minute encounter can hugely impact how your product is perceived right now.

4. Personalize it.
Take time to learn the special needs, motivations and traits of your customers, so you can create and deliver content that exactly suits their needs.

5. Make marketing real-time.
Be ready to publish content or predict and react to developments in your industry or niche as they come.

6. Follow-up with remarketing.
Once a customer engages with your business at least once, don’t let go — make sure to build and nurture that connection.

7. Use retargeting techniques.
Know more about the habits and preferences of your customers by investing in retargeting technology that gives you a deeper and more insightful look into what makes your customers take notice.

8. Be socially intelligent.
Take advantage of the data mined from social media to customize your interactions your customers and provide offers that you know that they will truly appreciate.

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How Does User Experience Design Contribute To Improved Content Marketing?

By SEOPartner

Source: http://www.business2community.com/content-marketing/better-content-marketing-3-lessons-user-experience-design-content-strategists-01385853#ximXRxRGPXwTEMTP.97

Marketers attain success when they are able to produce content that their audience can draw meaningful and memorable experiences from. By introducing user experience design into the content creation process, the resulting content’s impact can be taken to the next level.

User experience helps you craft higher quality content.

User experience helps you craft higher quality content.

Identify crucial audience needs. Understanding consumers’ aspirations, pain points, and unique principles helps you craft content that matters and truly speaks to people.

Put out a prototype. Taking cues from design, prototyping in content creation would pertain to a system of improvising content focused on the most relevant topics for your customers, testing consumers’ reception of the material, and further improving on the content that works in future postings.

Aim to elicit an emotional response. Marketers capture attention better when content inspires target audiences to share their own stories, revealing what they know, do, and feel.

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Content Marketing Ideas To Celebrate December

By SEOPartner

Source: http://www.practicalecommerce.com/articles/94490-5-Content-Marketing-Ideas-for-December-2015

December is the busiest time of the year for many businesses—and if you play your cards right, it can also be the most profitable for you, too.

Celebrate the holidays with the right content ideas.

Content ideas for the holidays

To create even more excitement and cheer for you and your customers this season, here are more content marketing ideas that are perfect for the coming months:

1. Bring out a list of last-minute Christmas gift ideas for your shoppers.
It’s a way of hitting two birds with one stone: providing value and help to your customers, and giving your products or services some exposure.

2. Offer in-season how-to content.
Share your expertise by producing informative and educational content with advice, tips and instructions that can be relevant to your audience this season. These can be in the form of how-to content that make holiday preparations easier, more fun and memorable.

3. Share the cheer.
Post a greeting for your audience—a simple way to build, strengthen and nurture your relationship with them. It can be an electronic card, a heartwarming message, a social media message, a video or any other piece of season’s greetings in any platform that they will appreciate the most.

4. Talk about New Year’s resolutions.
Make sure the resolutions are relevant to your niche, so you can add in some tips or insights from your business.

5. Have a look back at the year that was.
A retrospective piece is a great way to make an impact before the year closes. An article or infographic, for instance, listing the trends and news in your industry for the past 12 months, are always popular and can earn big exposure because they’re easy to share.

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