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How To Incorporate Periscope Into Your Content Marketing Strategy

By SEOPartner

Source: http://www.business2community.com/content-marketing/7-ways-to-take-your-content-to-new-depths-with-periscope-01353786

Recently purchased by Twitter, Periscope is a live streaming app that enables users to broadcast audio and video—and currently, it is fast becoming a potentially powerful way for businesses to share information and connect audiences to different places and people.

Use periscope in your content marketing strategy

Use periscope in your content marketing strategy

There are several ways that your business could harness this new social network for effective content marketing:

  • Make headlines. Use the social network to share news in real time or make important announcements.
  • Give a demo. Create video tutorials for your products or explain how your services work on Periscope.
  • Take potential customers through a virtual tour. Use the social network’s visual capabilities to introduce your organization to new audiences.
  • Give your audience a sneak peek. Use Periscope to share videos about key team members or “off-limits” spaces in your workplace where important processes take place.
  • Answer inquiries. Organize a live discussion where you can answer your audience’s most pressing questions.
  • Promote your events. Announce upcoming trade shows or conferences, share a live broadcast at an ongoing event, or give a recap of activities at a just-concluded charity event.
  • Cultivate a conversation. Encourage your audience to utilize the app for sharing their feedback, ideas, and concerns about your company.

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Be Your Very Own Content Marketing Hero With These 5 Tips

By SEOPartner

Source: http://www.business2community.com/content-marketing/5-ways-to-be-a-content-marketing-hero-01352946

The definition of a hero is somebody who takes action, solved problems and drives people to take action as well. If you’re a content marketing hero, it means you can do all that – be a leader, be a solver, and be legendary.

Be your own content marketing hero

Be your own content marketing hero

Here are 5 ways to save the day.

1. Be bold, brave and memorable.

Your content should be able to deliver a string impact to your audience. Make them smile, laugh, cry or even cringe.

2. Be irresistible.

Create content that your prospect can’t help but take action on, whether its signing up for your newsletter, opting in for a report or even making a purchase.

3. Deliver value.

Isn’t that what heroes are for – to offer help and make life a bit better? Translated to content marketing, it’s heroic when you deliver information using the right channels and at the right time.

4. Make it special and specific.

In other words, make your interactions more personalized. Create content that specifically addresses the unique needs and preferences of your audience, because that’s what will make it meaningful and memorable.

5. Believe in forever.

Content marketing is not a one-time project. It’s an ongoing mission to engage customers and build long-term relationships with them. When creating content target, look at the big picture, the now and the future.

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How To Combine SEO And Content Marketing Effectively

By SEOPartner

Source: http://www.entrepreneur.com/article/251522

Content marketing and SEO may seem to be at odds with each other, but there are ways to employ both to make your website more effective. Here are some ways to create harmony between these two seemingly opposing marketing techniques:

Combining SEO and content marketing

Combining SEO and content marketing

1. Set common goals for SEO and content marketing.

The first step to getting these two techniques to work together is by determining the overlap between the two and setting common goals that are achievable by both. Ask yourself what you need. Do you need better keyword utilization, more links or a wider reach? Once you determine what you are trying to achieve, you can tailor your SEO and content to achieve that common goal.

2. Learn more about your target audience.

Knowing your audience’s needs as well as their behavior and patterns of interest will help you know how to streamline your marketing efforts in order for you to achieve your goals. Don’t start making marketing strategies without knowing your target audience first.

3. Optimize content for SEO.

Creating high-quality content is important in getting more exposure among your audiences. However, including relevant keywords optimizes your content so that it is also highly visible in search engine results pages. Make sure to strike a balance between content quality and SEO.

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How To Use Content Marketing As A Sales Tool

By SEOPartner

Source: http://www.brafton.com/blog/content-marketing/3-ways-content-marketing-can-be-used-as-a-sales-tool/

Building an effective content marketing strategy requires making it strongly aligned with sales. Here are 3 ways to generate more sales leads from your content marketing efforts:

content-marketing

content marketing

Use content to start conversations with your prospects.
– Boost trust.
– Educate customers.
– Differentiate your company from the competition.

Use content to build momentum.
– Share best practices through articles and blogs.
– Create infographics to tackle difficult topics.
– Interview key personalities in your team to show your company’s expertise.

Use content to resurrect opportunities.
– Present case studies that your customers can relate to.
– Offer new products and solutions to critical problems.
– Publish newsworthy items to generate interest.

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How To Outsource Your Content Marketing Needs

By SEOPartner

Source: http://www.skyword.com/contentstandard/for-storytellers/can-freelance-writing-help-when-and-how-to-outsource-content-marketing-work/

Content marketing entails numerous tasks, not just production and promotion. For a small business owner, these can be overwhelming. If you are thinking of outsourcing, here are a few points to consider.

When should you consider outsourcing

  • You find yourself overwhelmed
  • You don’t have enough time
  • Your current strategy and output are not delivering results

How to get the results you need

  • Plan – Before hiring a professional, you need to come up with a definite plan, including the responsibilities of the freelancer, your budget and plan for organization.
  • Hire – In outsourcing, your three basic options are freelance writers, consultants and vendors. Know the benefits of each before settling for one choice.
  • Seek balance – Strive to find a balance between content produced in-housed and those that are outsourced.
  • Establish brand guidelines – Make it easier for freelancers to achieve the results you are after by creating clear brand guidelines for them to follow.

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5 Content Marketing Trends Every Marketer Should Know

By SEOPartner

Source: http://www.bizcommunity.com/Article/196/423/134920.html

As content marketing advances and leads the way into the future, it’s important for businesses, marketers and digital professionals to be in the know about current and emerging trends to make sure their strategy is right on track.

Here are 5 content marketing trends that are worth paying attention to:

  1. A focus on personalized experiences.

Brands that lead in content marketing today invest in ensuring customers satisfaction because they know that providing that positive experience creates a strong connection between their brand and their target market.

  1. Customers as content sources and creators.

Business will remain to be digital publishers, but the Web will also be seeing the significant growth and influence of user-generated content.

  1. Preference for visuals.

Visual content will be more than just photos, illustrations and infographics. The trend now is moving toward more breathtaking visual content such as parallax, 3D graphics and animated infographics.

  1. Short and sweet rules.

Sticking to just the essentials is seen as a sign of respect to people’s time.

  1. The move from global to hyperlocal.

It may be doubly difficult to execute, but but content with a very specific geographical focus will be tremendously rewarding for businesses.

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6 Timeless Content Marketing Rules

By SEOPartner

Source: http://www.business2community.com/content-marketing/6-content-marketing-rules-to-live-by-01328412

Businesses today are prepared to make bigger investments in content marketing game. If you want to stand out, then you also have to be prepared to work extra hard and extra smart to make your content strategy more results-driven.

To create more unique, more relevant and more valuable content, consider the following timeless principles:

Get to know your target audience. Focus more on your audience, less on the competition. Develop buyer personas that will inform you when choosing topics or deciding on distribution channels.

Go where they are. Make sure to publish content that addresses the context and situation of how they are consumed by your buyer personas. Position your content where your customers hang out, so you gain fast visibility and reach.

Avoid the pushy approach. Pushy, salesy, hardselling content turns people off. Content that provides them useful or interesting information gets their respect and trust.

Make your content dynamic. Your customers move through the different phases of the buyer’s journey. It’s your job to offer them content that corresponds to their changing needs and preferences.

Establish a long-term perspective. Map out your content strategy with tools such as an editorial calendar to make sure you will always have fresh, high-quality content on a consistent basis.

Measure, measure, measure. Monitor the response you receive from the content you put out. This way, you can continuously fine-tune your strategy to improve your results.

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