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Outstanding Ways For Fun And Creative Content Marketing

By SEOPartner

Source: http://www.toprankblog.com/2015/09/comedy-content-marketing/

Using creativity and comedy can create a better connection to your audience. Here are a tips on how to do that:

1. Building a creative culture – Taking in ideas from your audience encourages creativity and more ideas in the long run

2. Reframing your mistakes – Learning from the mistakes you had makes you more experienced

3. Comedic formulas and examples – Inject some comedy to your post to capture your audience’s interest. Here are some tried and tested comedic formulas that you can try:

  • “hard left turn” or an unexpected concept that came from nowhere
  • “juxtaposition” or finding a connection between two unrelated things
  • Incorporate irony into your content
  • Tap around the pain that audience are experiencing
  • Find out pattern that are consistently successful

4. Using storytelling – Make your story interesting, engage your audience and form a lasting connection, and focus on making a case for your cause.

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Revitalize Your Content Marketing By Taking These 5 Risks

By SEOPartner

Source: http://smallbiztrends.com/2015/09/risks-in-content-marketing.html

Risk is an important ingredient to success. In content marketing, taking risks means saving your brand from being boring and driving your campaigns to get higher potential returns.

Here are five risks you can take in your content marketing:

1. Take a strong position.
Make a stand on issues concerning your industry.  Voice out your opinion. Take a firm stance. Your audience will respect you more for it.

2. Make bold statements about the future.
Predict what’s next to come in your industry. Make your predictions bold. You’ll be seen as a thought leader when you show foresight.

3. Be controversial.
Write about controversial topics in your niche by posting a question to your audience. This can fuel passionate discussions that will give visibility to your brand.

4. Bet on new platforms.
Be an early adopter to new mediums, platforms and other content channels that are emerging at the moment. This positions you as confident and as an influencer.

5. Launch experiments.
Make some tweaks to your systems. Write or produce content in a new way. Experiments allow you to discover strategies that work best for you.

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Principles That Must Constantly Guide All Content Marketers

By SEOPartner

Source: http://www.forbes.com/sites/steveolenski/2015/09/03/4-things-to-never-lose-sight-of-when-it-comes-to-content-marketing/

Among marketers and business or website owners, it’s no secret that content marketing is one of the most crucial digital marketing trends to be mindful of. As such, it’s important to keep these 4 simple yet valuable principles in mind when creating content in order to achieve success in every aspect of a content marketing campaign.

1. Assume your readers’ mindset
Think about what your audience expects to glean from your content, and focus on providing that in the content to better engage readers.

2. Pay attention to writing details
Being meticulous about how content is written shows your readers that you care about the subject and the people consuming the piece, so be sure to proofread well before publishing.

3. Cultivate a conversation
Use language and tone that your readers can easily understand and relate to; this helps strengthen communication between business and customer.

4. Make it all about your audience.
People will not pay attention to content that offers no value to their lives or no solution to their needs, so stay relevant.

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How Should Content Marketing Be Done In The Years To Come?

By SEOPartner

Source: http://www.adweek.com/socialtimes/5-ways-that-fortune-500-companies-will-leverage-content-marketing-in-the-future/625820

Websites gain profits from the advertisements they display, but if Web users had their way, most of these ads should simply be left off. The ads’ most notable impact is that they can negatively affect a visitor’s enjoyment and experience of the site’s content. But if they are relevant and can build brand awareness, they could be better accepted.

Effective content marketing in the coming years

Effective content marketing in the coming years

  • Use relatable stories to add a human touch even to the most technical business processes, and thus capture consumers’ attention better.
  • Encourage audiences to help spread content through social shares instead of mere clicks. This can do much to engage and retain consumers as site visitors.
  • Always bring your business’s online and offline strategies together. Find ways to use in-store content to drive online purchases, or online marketing materials to increase consumer participation in community events, for example.
  • Tap collaborative opportunities between brands and consumers. Give your audience a chance to play a role in the creation of your content so they become interested and invested.

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Get More Reviews For Site Visibility

By SEOPartner

Source: http://www.morevisibility.com/blogs/seo/how-to-get-reviews.html

Reviews help your users and your SEO by keeping the site updated with unique content. Here’s how you can get more reviews on your site.

Improve site visibility with reviews

Improve site visibility with reviews

Feature a Review Section on Your Site
– Build a section on your website where you can house and display your user reviews, and if appropriate, include categories for your customers to rate your products on. Also, provide your users a chance to share photos of themselves with your products. This will make the reviews more useful to other users and will give your review section the power to become more social and at the same time visual which will provide potential users a better picture of how your products or services can work for them.

Get Customers to Leave Reviews
– Make creating and posting a review on your website extremely easy for your users. Don’t create any hurdles for them to overcome before they can actually leave a review. You can make it easy for your users to leave a review of your products or services by keeping them signed in or by even allowing them to leave a review without signing in.

Ask Your Users About their Experience
– Simply ask your users how they liked their experience. Position your pitch as a way for each of your individual customers to help other users by offering their own opinions on your products or services. Ask your customers to help you provide a better experience by sharing their opinion. This passive ‘ask’ is actually the key to success.

Keep Testing
– Keep in mind that not all users out there will respond to the same type of messaging or design. So it is vital that you get to know what your customers will respond to by running a test on your messaging. Try to create different versions of your pitch and send them to different customers for you to see which version yields the most number of reviews.

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Gain Conversion: Things To Avoid In “Copy Cosmetic”

By SEOPartner

Source: http://www.digitalmarketer.com/copy-cosmetics-conversion/

The simple rule of when the eyes of your visitors are sending information to the brain and the brain making choices is a split second decision. Knowing this, getting copy cosmetic right is a vital part of getting response from your audience.

To help you understand more about copy cosmetics and how to do it right, here are 5 mistakes you need to avoid and how to fix them:

  1. Incorrect Price and Value Presentation

If you want to convey how small your customer’s investment is, leaving off the zeros (Just $100) appears cheaper than (A $100.00 Value!)

  • The more numbers the eye can see, the brain automatically think it costs more.
  1. Emphasizing a Single Word

Cosmetically enhancing something in your copy, what you need to ensure is that what you’re drawing the eyes to tells a complete story. So avoid emphasizing a single word, rather, emphasize entire phrases.

  1. Overdoing cosmetic enhancements

In copy cosmetics, overdoing cosmetic enhancement may backfire. It does not matter if your piece is pretty because all in all, there are only two things that matter:

  • If it gets read.
  • If it gets response.
  1. Misplacing Testimonials

Not minding where you place or how you present your testimonials is a huge mistake. Rememberyou’re your audience never read your stuff, they will never buy your stuff.

Here are two ways to use testimonials:

  1. Floating along the side of the copy in a text box
  2. Integrated into your story, introduced and inserted when testimonials are called for within your sales letter
  1. Bullet Abuse

Never avoid writing paragraphs that are compelling. There are times when you need to use bullets and there are times when writing compelling paragraphs. So don’t just take the easy way out and use bullets when you don’t have something to list.

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Ways To Have An Effective eLearning Content Marketing Strategy

By SEOPartner

Source: http://elearningindustry.com/how-to-develop-an-elearning-content-marketing-strategy

Having an eLearning Content Marketing Strategy can produce results beyond your expectations. This extremely helps in getting more traffic source, raise brand awareness and attract customers among many other benefits. To achieve an effective marketing strategy, take note of the following tips:

1. Research for keywords.
Conduct a keyword research that you will use for your content. How? Ask yourself what kind of terms you can incorporate that are still relevant to your niche. Look for high volume
search terms and must be long tail. As much as possible, veer away from terms that are too generic.
2. Create Article Titles That Are Unique, Eye-catching & Shareable
3. Schedule/Decide when you’re going to publish all this content.
4. Do the following:
– Promote your content to your social media networks.
– Present your content to influencers.
– Locate discussions, forums, etc. around the topic.
– Don’t forget to track and measure the performance of your content.

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