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Building A Startup Business Around Content

By SEOPartner

Source: http://www.forbes.com/sites/eilenezimmerman/2015/07/08/how-to-build-a-startup-around-content/

In building a business, you can easily find many different ways to go through however, there isn’t one sure-fire way to do it. While most people start their business with a product or service and then a plan to monetize it, Pulizzi, the founder of Content Marketing Institute says “You build the content first, then monetize it. You find a content niche where you can be the leading expert in the world—no matter how small. It’s not the size of the audience it’s the focus on a need for information that’s going unmet.”

“The idea is that if you build your audience first, you’ll be able to sell them almost anything,” says Pulizzi.

Pulizzi provided these six steps to building a startup around content:

  1. Find out where your expertise lies.
  2. Content tilt – Go beyond the obvious and differentiate yourself.
  3. Foundation – Build the base and figure out what type of content you want to and are more inclined in creating as well as the most suitable platform you plan to use.
  4. Gathering audience is where you’re in subscriber mode, your whole goal is to build audience.
  5. Diversification – When you have focused on one platform, let’s say you started with a blog, you can now expand to Pinterest to build up your following and then move on to integrating brands into your channels.
  6. Monetization. This is where you start to build the business.

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5 Tips To Make Your Content More Suited For Mobile

By SEOPartner

Source: https://econsultancy.com/blog/66669-five-tips-on-writing-content-for-a-mobile-audience

People are now accessing the Web via their mobile devices more than other platforms. So it’s important to structure your content in a way that makes it more engaging for mobile users. Here are 5 tips to do just that.

More and more people are now consuming content via mobile.

Content via mobile

  1. Eliminate clutter. Avoid long-winded statements. Make your point quickly before your audience loses interest.
  1. Create content that is easily digestible. Use bullets, subtitles, graphics and call-out quotes to cut through blocks of text.
  1. Write spot-on and hard-hitting headlines. Keep titles within 8 to 12 words for better readability and SEO.
  1. Add mobile-friendly links within your content to increase interaction and add value for your readers.
  1. Make analytics work for you. Monitor, measure and analyze the response you get from your mobile audience and use that information to constantly improve your strategy.

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Six Ways In Creating Content That Can Ease User Experience

By SEOPartner

Source: https://econsultancy.com/blog/66684-easy-does-it-six-ways-content-can-reduce-effort-for-your-online-users/

Ease of access, better user experience and low effort in navigation as well as better content serves as a powerful nudge to your visitor/client engagement and conversion.

Ways To Create Great Content

Ways To Create Great Content

Here are five ways to make life easier for users with your content.

  1. Make sure your content look easy for scan readers.
    • Perform squint test
    • Edit tightly
    • Signposting
    • Use subheads, bullets and numbered paragraphs
    • Highlighting important parts of the content
  2. Structure your content according to type. This way,
    • Users will easily see what kind of content they are getting
    • You are able to inspire deep content discovery
    • Streamlining production is easy
    • You cover off SEO
    • You support content sustainability.
  3. Use terms and phrases that all kinds of readers can understand.
  4. Scope out how much there is to come.
  • Users will be more interested and grateful when you give them a sense of the scope of the content item you’re looking at.
  1. Provide information up front.
  • Tell them at the outset what they need.
  1. Immediately give them how much effort is involved up front.
  • The idea again is to give people an idea up front of the effort involved. Provide estimates of how long it will take for them to fill up the form.

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5 Content Creation Obstacles And How To Overcome Them

By SEOPartner

Source: http://www.business2community.com/content-marketing/overcoming-five-barriers-to-content-creation-01259907

Content creation is not for everyone, and it comes with many challenges that make the process even more difficult. The following are the most common barriers to content creation and some tips on how to manage them:

5 Content Creation Obstacles

5 Content Creation Obstacles

1. You’re not a skilled writer.

Look for other forms of content. For instance, if you’re more confident with your speaking skills, record a video or audio instead of writing an article.

2. You’re not sure how you will benefit from content.

Some sellers see no point in creating content because they feel their role won’t get any benefits from it. But experts say that anything that delivers value – which is what quality content does – will deliver significant returns to your business.

3. You’re not a creative type of person.

Don’t fall stereotype writers and content creators as the creative types. As long as you can deliver a message in a clear and engaging manner, then you can create content.

4. You feel that you’re not credible enough to be a publisher.

Validate your content with solid research and insights form subject experts, thought leaders and your peers.

5. You get no support from the bosses.

Get the support of management and show them the value of content by delivering a presentation that on case studies that show the returns of investing in content.

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Repurposing Your Blog Content In 7 Effective Ways

By SEOPartner

Source: http://www.searchenginejournal.com/7-effective-ways-repurpose-blog-content-social-media/134352

If you ever feel like you are short on time in your content creation process, compromising quality is never an option. With this in mind, repurposing your older content is a sure-fire method to gain wider distribution. Here are 7 ways to repurpose your blog content for social media:

Repurposing Your Blog Content

Repurpose Your Blog Content

  1. Utilizing SlideShare for Infographic blog posts
  2. Quote something from your blog post and sharing as Facebook image post.
  3. Create YouTube video presentation using step by step guides.
  4. Use your informational articles as an answer on Quora
  5. Reports and Studies Into a Twitter Image Post
  6. Summarize your blog post for LinkedIn publishing post.
  7. Repurpose old blog posts into a Webinar or Podcast.

With the boundless power of repurposing your content in social media, leveraging the above tips will greatly increase your social media marketing campaign.

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How To Use Analogy To Create More Powerful Content

By SEOPartner

Source: http://boostblogtraffic.com/analogy/

Analogy is one of the most underrated and underutilized writing techniques. Content creators should learn how to use them wisely to power up their writing.

Powerful content using analogy

Powerful content using analogy

Top 3 advantages of using analogy in your content:

  1. It helps explain complex ideas
  2. It makes content more persuasive
  3. It makes the content more interesting

How to find good analogies:

  1. Highlight the notable features of the situation.
  2. Think of things that have features that are similar to the ones you listed down.
  3. Play Devil’s Advocate to test the effectiveness of the analogy.

3 ways to use analogy:

  1. Make an abstract idea more tangible.
  2. Conjure powerful emotions.
  3. Add humor to the story.

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