Content personalization, for seasoned marketer is a proven and effective way in increasing your conversion rates and user experience as it’s a way for marketers to tailor the user an experience to its own interest.
However, there are still some marketers who believes that content personalization, as viewed by consumers as something different – that they feel uneasy at the thought of marketers knowing too much information about them.
Here, we’ll dispel 3 of the most common myths surrounding content personalization:
Myth 1: Personalization isn’t appealing to consumers
Fact: 74% of consumers often get frustrated when website content that has nothing to do with their interest appear.
Myth 2: Customers does not approve of companies collecting their information
Fact: while most are apprehensive about this, they don’t necessarily want to prevent it, rather, they would like to control it. Over 60% of the customers simply wish to know why, what and how these websites select content to personalize it for them.
Myth 3: Marketers use personalization to gain quick sale
Fact: Both consumers and marketers view personalization as ways to help engage with customers on a deeper level. Additionally, 78% of consumers understand that these organizations that provide custom content are interested in building good relationship.